An unmistakable cut above.

The hotel business relies on always-rising standards. It’s what makes us all work harder.

At BW Premier Collection by Best Western, we like to think we’re doing our bit.

Setting the agenda for upscale, deluxe hotel experiences; for originality; for one-of-a-kind luxuries… this is attention to detail at its finest.

More than just your usual stay…

Welcome to the Premier Collection. A world where refined, sophisticated, unique and exceptional are just part of our everyday language.

Offering powerful originality and exquisitely crafted stays that celebrate the individual personality of each locale, we’re driving up those standards, presenting you with a personalised stay you won’t forget in a hurry.

  • Carefully curated hotels in amazing locations
  • Sophisticated boutique spaces
  • Free WiFi to help you make the most of your stay
  • Amazing restaurants, spas, golf courses and leisure facilities to elevate your stay*
  • A truly luxurious travel experience

*Amenities vary from hotel to hotel, use our search pages to help you find a stay with all the extras you want

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