Cookie Policy

Cookies

Cookies are small text files placed on your computer or mobile device by a website’s server and are commonly used on the internet. It contains anonymous information, for example a unique identifier and the name of the website, as well as some numbers and digits. We use them to:

  • remember your preferences, and items you have placed in your shopping cart;
  • collect information that will help us understand visitors' browsing habits on our website;
  • compile statistical reports on website activity, e.g. number of visitors and the pages they visit;
  • temporarily store any information which you may enter in tools, such as calculators or demonstrations on our website;
  • in some cases, remember information about you when you visit our site. We may need to do this to provide some of our services;
  • in some cases information about your booking so you can return to it at a later stage.

We also collect Non-Personal Information when you voluntarily provide this information to us. Additionally, we may aggregate or anonymize Personal Data in a manner such that the end product does not personally identify you or any other individual (e.g., by using Personal Data to calculate the percentage of our Site users who are from a particular geographic location).

We do not store any personal information in cookies that others could read and understand.

Our use of cookies

We use three types of cookie:

Session cookies

These are temporary and are deleted as soon as you close your browser.

Persistent cookies

These are stored on your computer until they expire or you remove them. Persistent cookies store your personal preferences such as your language preferences on multi-lingual sites to make subsequent visits easier. They also for example remember questions we have asked you previously, such as a request to complete an online survey. A persistent cookie will prevent you from being asked to complete the same survey every time you visit the website.

Third party cookies

In addition, we may engage third party tracking and advertising providers to act on BWGB's behalf to track and analyze your usage of our Site through the use of such automatic data collection technologies. These third parties collect and share with us, as we may request, Site usage information about visits to our Site, measure and research the effectiveness of our advertisements, track page usage and paths followed during visits through our Site, help us target and track use of our Internet banner advertisements on our Site and on other sites, and track use of other links from our marketing partners' sites to our Site. We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt-out of receiving targeted advertising from many providers, see the “Your Choices” section of our Privacy Policy.

Website Marketing Optimisation

Our website may also use software to improve your user journey by identifying areas you have visited before or areas you may be interested in. To do this we may drop persistent and session cookies onto your computer or device. The information collected is safely stored and is also used for aggregated and statistical reporting. We will not collect any Personal Data.

Accepting or rejecting cookies

Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. The “Help” function within your browser should tell you how to do this.

If you disable or refuse cookies, please note that some parts of this Site may then be inaccessible or not function properly. Please note: If you wish to make a booking online, the Best Western International booking engine requires you to have cookies enabled in your browser in order to complete the online reservation. This is a necessary part of our secure system for online booking. If you do not wish to have cookies enabled then you can telephone one of our central reservations agents to book with us over the telephone on 08457 74 74 74 or if you prefer you can always email us via reservations@bestwestern.co.uk.

If you want to delete any cookies that are already on your computer, please refer to the instructions for your file management software to locate the file or directory that stores cookies.

Further information about cookies

www.aboutcookies.org and www.allaboutcookies.org are websites which have produced a series of web pages which explain how cookies work and how they can be managed.