Let's start with the positive - the room we ended up in was superb. Large and spacious (except maybe a small, but adequate, bathroom). The double bed was actually 2 singles bolted together (as many are now), but it was comfortable enough. Very clean. The leisure facilities are also superb (except for the changing area, which is very small, and the showers, which seem to be hot only - not good after a sauna!). The pool is approx 13-14m long (good for a hotel) and there is a decent variety of cardio and strength machines (though nothing compared to a proper gym).
The staff were also all very pleasant. Starting from our check-in to a problem with check-out and my BW gift card that needed a call to head office to sort out. Plenty of free and available parking on site too.
A bit in the middle is that you really, really don't want a room that faces the main road, as it is noisy (about 50m away, at best). With no air con, you need to open the windows for air, which makes it too noisy. We had one of these rooms at first, but the check-in people managed to swap it for one with a much nicer view (and more importantly with much quieter). Wifi was free and worked in the rooms with no faff, but only a moderate signal strength, giving slow performance.
The bad is that the breakfast isn't very good. Usual problems of no non-dairy choice of mile (soya, coconut, almond etc), which is really not good these days. Poor veggie options (again, as too many hotels fail on too). The bacon wasn't good (tasted as though it had been kept too long), the sausages were good, but not exceptional. Eggs were nicely fried and done just before needed out at the buffet, so excellent points for that. The cerial selection was poor (nothing healthy, just Kelloggs sugar added rubbish). Where's the porridge? And seeds/nuts etc to add to it. The grapefruit juice was good, but the orange was very cheap and nasty (and tasted watered down). But the unforgivable sin was poor coffee. An urn of pre-made (at some distant point in the past) of filter coffee is something that belongs in the 70s. Not good enough now.
Restaurant was lacking in decent veggie options, so we didn't use it (and it was pricey). Beer in the bar was too expensive for a little country town (i.e. central London prices).
Fix the breakfast, only use the rooms on the quieter south side and you'd have a superb offering (especially at the price). less