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Our Latest Offer

Our Latest Offer

Our latest offer includes changing bookings for free, £5 charity donation plus premium cleanliness guaranteed.
We're On TV

We're On TV

Look out for us on TV, and read all about our brilliantly different hotels.
Why Best Western

Why Best Western

Every Best Western hotel is individual and crammed full of its own personality giving customers a whole host of choices from castles to coaching inns, sea views to mountain views and modern to listed buildings. The only thing that is the same is our commitment to the quality, value and standards of service that every guest receives.

Local produce is important to our hotels and some go even further by growing their own food and drink within their grounds. From lemon curd freshly made from the hotels lemon tree to white wine grown and bottled in the grounds there is so much more to our hotels than first impressions. In fact, it’s the lasting impressions that we are interested in and that is exactly what we do well with fantastic customer service from a bunch of people who really care about your stay.

The Best Western Portfolio

Experience Best Western hotels in a whole new light! We have a growing portfolio of brands designed to perfectly marry hotel experiences with guest expectations.

Find the perfect hotel for your next adventure.

Soft brands

Our collection of soft brands is designed to give hoteliers the freedom to operate with creativity and flair.


The carefully selected upscale hotels in the BW Premier Collection continue Best Western International's rich history of providing guests with unique, local and unforgettable hotel experiences around the world.

BW Signature Collection Logo

Upper – midscale brand collection that offers unique local experiences, affordable stays, quality comfort and are bursting with personality.

Sure Hotel Collection Logo

Midscale brand that offers quality, value and high efficiency. Ideal for guests who like to travel simple, relaxed and casual.

Core Brands

Our core brands are a timeless collection of independent hotels that sit at the heart of the Best Western portfolio. The range offers rewarding leisure and business stays, distinctive experiences and exceptional value.

Best Western Core

Our timeless flagship Best Western hotels offer exceptional value with the comfort of home and the amenities to ensure a restful and productive stay.

Best Western Plus

From stylish, well-appointed rooms to upgraded modern amenities, Best Western Plus hotels are thoughtfully designed to meet the needs of both business and leisure travellers who are looking for enhanced style and comfort.

Best Western Premier

Our upscale Best Western Premier hotels offer the chance to experience truly refined atmosphere and style. Guests enjoy deluxe amenities and features, combined with superior comfort and service.

Sure Brands

Our Sure collection of brands represent hotels that focus on delivering exceptional value by offering essential, quality comforts. Everything guests need, nothing they don’t want.

Sure Hotel Logo

Upper-economy brand that offers simple stays with more of the finer details. Comfortable quality for great value

Sure Hotel Plus

Lower-midscale brand for casual stays with quality comfort. Smart value with modern amenities.

Boutique & lifestyle

Coming soon – two brands that allow for the unique and leading-edge personalities of each hotel to shine and tap into the local flair of their market.


OR CALL US ON 0800 393130

Would you like to know more about our full collection of brand offerings? Maybe you would like to bring your hotel into membership? You can find out more from our hotel development team.

View Best Western Hotels on our interactive map