Join a brand that
delivers more



Best Western 11 brand lock up



We are a proud collection of independent hotels.

Our common purpose is to help independent hotel owners and investors thrive. We'd love to catch up and discuss your requirements.

Over the last few years we have consistently generated staggering results for our member hotels delivering £135.5 million in collective sales, over one million room nights and a 6% increase in RevPAR.

Meet our brands and find out how they are designed to suit your business…

What can you expect from us?

  • Short term contract
  •  A focus on quality and revenue delivery with full and soft brand options to suit your business
  •  Fee structure based on business delivered
  • Access to our global loyalty programme - over 28 million Best Western Rewards members
  • Access to Beacon, Britain's leading hospitality purchasing organisation, for reduced operating costs
  • Connectivity through our global reservation system and agent partnerships, offering the lowest cost distribution
  • Lower cost of sale than leading competitors

 Our brilliantly different benefits also include:

  • 24-hour customer reservation centres
  • Strong revenue delivery from Best Western systems
  • Connection to our global partners via GDS, offering reduced distribution fees
  • First contact resolution handling feedback
  • Inclusion in national marketing campaigns
  • A voice in the future direction of the company

Best Western’s equivalent cost of sale is based on gross accommodation sales and is on average 3.7% versus other brands, which range from 8.4% to 14.1%. We have strategic partnerships with internal brands including Virgin Atlantic, MasterCard, Amex, Tesco Clubcard, McDonalds and the American Automobile Association.

Contact our Hotel Development team

Mark Stanley

Head of Hotel Development

Mark Stanley

07967 173 936
Mark's profile on LinkedIn

Adam Calladine

Hotel Development Activation & Account Manager

Adam Calladine

07775 413853
Adam's profile on LinkedIn

Terii Dunne

Hotel Development Manager

Terii Dunne 2018

07967 173954
Terii's profile on LinkedIn

To discuss joining Best Western, contact our Hotel Development team using the contact form below.

Your personal data
We'll always treat your personal details with the utmost care, using them to provide you with the service that you have requested. Your data may also be used for analysis purposes.
We will only share your data with Best Western suppliers working on our behalf.

For further details on how your data is used and stored please see our privacy policy.

Call: 01904 695539     |     Email: