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Say hello to freedom.

At Best Western GB we empower your independence. We want to celebrate what makes your hotel truly distinctive. And we do this by giving you the freedom to operate your business how you want to.

Let us take care of your distribution platform – providing sales, marketing and revenue management services to ensure maximum global exposure and optimised performance.

Let us deliver total revenue whilst you retain total control

  • We’re a global powerhouse that welcomes over 400,000 hotel guests every night
  • Optimised profitability that delivers an average ROI of 10:1
  • Global loyalty programme with over 38 million members
  • Extensive and diverse collection of proven revenue building brands
  • Dedicated to maintaining and celebrating your independence

We can offer you a better way to do business

  • Better exposure:

    4,200 independent hotels worldwide and growing, represented by an impressive range of brands to suit your business model.

  • Better loyalty:

    Global loyalty programme with over 38 million members, increasing every day.

  • Better performance:

    Award-winning worldwide reservation platform with access to GDS, global consortia programmes, major OTA partnerships, wholesale and affiliate marketing databases.

  • Better exposure:

    24-hour customer reservation centres worldwide.

  • Better control:

    Cloud-based meetings and events management platform providing live distribution of rates and availability to major online meetings operators and consortia partners.

  • Better guidance:

    Sales, Marketing & Revenue training programmes to remain competitive in fast moving, technology-led market.

  • Better support:

    Access to Beacon – Britain’s leading hospitality purchasing organisation

What our members are saying...

“I was looking for a brand that would allow the hotels flexibility to maximise their independence but at the same time support us with distribution, access a global loyalty scheme and benefit from new sales, marketing and revenue technologies. Best Western Great Britain’s range of soft brands and strategy for the future made it the perfect fit for a profitable partnership.”

I thought BW was a bit dated. The only thing that was dated was my view of BW.

Robert Peel, Chief Executive of Peel Hotels

Paul Rogers, Whisper Hotels

Contact our Hotel Development team

Mark Stanley

Head of Hotel Development

Mark Stanley

07967 173 936
Mark's LinkedIn profile

Terii Dunne

Hotel Development Manager

Terii Dunne 2018

07967 173954
Terii's LinkedIn profile

To discuss joining Best Western, contact our Hotel Development team using the contact form below.

Your personal data
We'll always treat your personal details with the utmost care, using them to provide you with the service that you have requested. Your data may also be used for analysis purposes.
We will only share your data with Best Western suppliers working on our behalf.

For further details on how your data is used and stored please see our privacy policy.

Join Best Western today

Call: 01904 695539     |     Email: