Join a brand that
delivers more



Best Western 11 brand lock up



We are a proud collection of independent hotels linked by a brand and by our common purpose to help independent hotels, owners and investors. 

Over the last few years we have consistently generated staggering results for our member hotels delivering £135.5 million in collective sales, over one million room nights and a 6% increase in RevPAR.

Meet our brands and find out how they are designed to suit your business…

What can you expect from us?

  • Short term contract for 5 years
  • An award winning brand with a focus on quality, with brand options to suit your business objectives
  • Fee based structure based on business delivered
  • Promotion to our global loyalty programme - 28 million Best Western Rewards members
  • Access to Beacon, Britain’s leading hospitality purchasing organisation, for reduced operating costs
  • Connectivity through our global reservation system and agent partnerships, offering reduced distribution fees
  • A global brand with a membership ethos

Join Best Western

We are a proud collection of independent hotels. Our common purpose is to help independent hotels, owners and investors thrive. Best Western is the largest and most successful collection of independent hotels in the world. Over the last 70 years we have enabled thousands of hotels and owners to become more profitable.

As a member organisation, we believe independent owners and investors that unite to promote their properties can collectively increase their market share.

Our brilliantly different benefits also include:

  • 24-hour customer reservation centres
  • Strong revenue delivery from Best Western systems
  • Connection to our global partners via GDS, offering reduced distribution fees
  • First contact resolution handling feedback
  • Inclusion in national marketing campaigns
  • A voice in the future direction of the company

Best Western’s equivalent cost of sale is based on gross accommodation sales and is on average 3.7% versus other brands, which range from 8.4% to 14.1%. We have strategic partnerships with internal brands including Virgin Atlantic, MasterCard, Amex, Tesco Clubcard, McDonalds and the American Automobile Association.

We’d love to hear from you contact our Hotel Development team at or call 01904 695539 so we can discuss your requirements.

Contact the Hotel Development team

To discuss joining Best Western, contact our Hotel Development team using the contact form below.

Mark Stanley

Head of Hotel Development

Mark Stanley

07967 173 936
Mark's profile on LinkedIn

Adam Calladine

Hotel Development Activation & Account Manager

Adam Calladine

07775 413853
Adam's profile on LinkedIn

Terii Dunne

Hotel Development Manager

Terii Dunne 2018

07967 173954
Terii's profile on LinkedIn

Alternatively you can contact us using the details below

Telephone: 01904 695539