Best Western George Hotel

This is a lovely old coaching inn type hotel , conveniently situated in the centre of lovely Swaffham . The public rooms are comfortable and nicely decorated . Evening meals and breakfast were excellent and staff friendly. However our room was small and the shower was a mixer tap over the bath: you can rely on better rooms at a well know budget chain : you really can’t charge these prices for this. less

Had lunch in the bar today which was lovely. Local proper gammon and chips, egg, pineapple and fish and chips. Lady serving us was also lovely. Place was comfortable and clean. Always had nice meals in the George. less

My wife and I had the misfortune to have a bar lunch in this hotel today. I ordered a bacon, brie and cranberry panini with chips. Instead of cranberry, I was served slimy mushrooms, presumably because they had no cranberry sauce left and hoped I wouldn't notice the difference. The chips had to be seen and tasted to be believed: they were both brunt and soggy at the same time which must be a difficult combination to achieve.. I can only assume the chips were fried sometime the previous week and stuck under a microwave today. My wife's lunch consisted of a lukewarm baked potato with unappetising looking prawns in a tasteless sauce. I felt rather sorry for the waitress having to serve customers this slop. However, my sympathy was short lived as when we complained about the appalling standard of the food, she would only offer a fifteen per cent reduction in the price of my meal. After a long period of closure during lockdown, it would have been no culinary loss if this hotel had closed down permanently. less

This hotel is very tired and needs a huge facelift. We visited on the 3rd of January and were charged £120 for the night for a twin room plus £10 for our dog! At this cost you would expect a high end hotel but unfortunately not. The bathroom was badly stained with marks in the bath and around the toilet Basin. The carpet was old and worn and the room was on the ground floor which gave us a nice wake up call at 6am when the bin men came to take the rubbish from just outside our room. Very disappointed and extremely expensive for an outdated room. The breakfast area was dark but the food served was hot and tasty. Really the only good part of the whole stay. Breakfast staff also friendly and even gave a sausage to the dog. Shame the hotel doesn’t match up to the standards of the staff. The hotel was empty which explains a lot. You need to invest in updating the rooms if you wish to continue charging this rate. I wouldn’t of wanted to pay anymore than £40 for this room. Such a shame a lovely from the outside! less

Terrible place, room smelt musty, also stated by previous reviews. On site manageress and head office director not interested, appalling attitude. These people are not fit to represent the hospitality industry. Head office tried the excuse of the musty smell being cleaning products but when asked for the name of these products they would not forward this information. What a dreadful excuse! Manageress stated she had never had a complaint before but Trip Advisor tells a different story, someone is not being truthful. DO NOT STAY AT THIS HOTEL. less