Best Western George Hotel

Station Street, Swaffham, Norfolk, PE37 7LJ, England
based on 445 reviews Trip Advisor Logo
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Room & Rates

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Best Western George Hotel

Best Western George Hotel.

Enjoy the perfect setting in Swaffham.

The Best Western George Hotel is perfectly placed in the historic market town of Swaffham, just a few miles away from Kings Lynn. The hotel's enviable setting makes it an ideal base for exploring the
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Pets are welcome at a charge of £10.00 per pet, per night. Hotel must be advised when making the reservation as rooms are subject to availability. Pets are allowed in the Lounge area but not in the Restaurant and Bar.
Bars, Free WIFI, Golf Nearby, Pets Allowed, Restaurants, No Lift
There is free parking available onsite.
Pets accepted
£10 per pet per night, not allowed in public areas
Free WIFI available throughout the hotel
Check-in & Check out14:00 | 11:00
Station Street, Swaffham, Norfolk, PE37 7LJ, England
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Restaurants & Bars

Good food and drink are essential ingredients for any getaway and our hotel restaurants and bars don’t disappoint. From brekkies that leave you raring to go, to evening meals with the wow factor we’ve got all your culinary needs covered. Tuck in.

Chef Pete Crundwell
  • The Green Room
  • George Bar

The Green Room

Our Green Room Restaurant is an elegant dining room in which to wine and dine, with a wonderful warm atmosphere and pleasant surroundings. Our tempting menu is made all the more appealing by the locally sourced ingredients it blends, while the specials board is just that!

Opening hours
Breakfast: 07:00 - 10:00
Lunch: 12:00 - 14:15
Dinner: 18:00 - 21:15
Weekend times may vary
Dining and bars

George Bar

Our bar combines modern and traditional qualities to create a welcoming, relaxed atmosphere. With a real log fire, great selection of local real ales, all your bar meal favorites, lagers, wines and spirits make the bar a perfect place to spend a night out, in!

Opening hours
Weekend times may vary


We're big on big days! From first enquiry to last dance you receive our personal attention just like the finer details on the day itself!

  • Wedding Service & Reception Venue
  • Catering

For any enquiries please call Trish Goldie on 01760 721238

Wedding Reception Venue

Our Pedlars Suite accommodates up to 100 guests for a Wedding Breakfast, with its own bar and Dance Floor. Like your dedicated Organiser, our resident DJ will happily take requests!


Our various catering options are all tailor made to meet your specific requirements. We understand that you'll have your own ideas, so were more than happy to tweak our dishes to suit your individual tastes!

Additional Information

Get in touch with Trish Goldie on 01760 721238


Whether you’re dedicating your full getaway to the green or just want to sneak in a few holes in between sightseeing, we’ve got you covered. Just don’t forget to pack your lucky club…

  • Swaffham Golf Club
  • Dereham Golf Club

Swaffham Golf Club

2.00 miles away in Swaffham

Course information

  • Practice ground golf facilities
  • Putting green golf facilites
  • Pro shop golf facilities
Course type



Off Site






6501 Yards


No handicap required


18 holes £35.00
Trolley hire Yes
Buggy hire Yes
Tuition Yes

Dereham Golf Club

12 miles away in Dereham

Course information

  • Practice ground golf facilities
  • Putting green golf facilites
  • Pro shop golf facilities
Course type



Off Site






6292 Yards


Handicap required


9 holes £15.00
18 holes £25.00
Trolley hire Yes
Buggy hire Yes
Tuition Yes

Meetings & Events

Our staff are as flexible as the meeting rooms we offer, which means they can bend over backwards to make sure your event is a success!

For any enquiries please contact events on 0844 387 62 40

Our staff are as flexible as the meeting rooms we offer, which means they can bend over backwards to make sure your event is a success!

Available Room Set Ups

  • Banquet
  • Boardroom
  • Classroom
  • Theatre
  • U shape


Our purpose built Pedlars Conference and Banqueting Suite is a venue that can meet your every need. Seperate from the main hotel building it allows you the privacy and space required for meetings and conferences.

Room Theatre Classroom U-Shape Boardroom Banquet
Pedlars 150 100 60 70 140
Chapman 25 14 14 18 18

Reviews of Best Western George Hotel

Traveller Overview:
3.5 Rating: 445 reviews
Excellent 24%
Very Good 36%
Average 22%
Poor 10%
Terrible 5%

nickling710, wrote review 26/07/2021

Very accommodating

The staff were very friendly and accommodating as we’d turned up on the wrong date. They went out of their way to sort this out and then we had a nice cooked meal and the breakfast was also very nice ... more


John G, wrote review 06/06/2021

Nice enough but let down by an appalling breakfast

The setting is great an historic building in the centre of a lively market town. Yes the décor is a little tired but the rooms are comfortable enough and very clean. I could even forgive the almost £4... more


Paul S, wrote review 10/03/2020

Nice place

Stayed for one night. The room was a good size, Enormous bed, very clean and room warm. All staff were friendly and the food in the restaurant and at breakfast ( good quality ingredients)was excellent... more


MatiJanko, wrote review 06/02/2020

Amazing breakfast

I visited George hotel in business last month, rooms were nice and tidy and staff very helpful, big car park is great. Food in restaurant was not the best I’ve ever had but good enough for evening whi... more


Flying_Demon, wrote review 20/01/2020


Stayed over on a Saturday night whilst visiting the area. Check-in was friendly and efficient. Room allocated was on the first floor and more than adequate although decor a tad dated. I decided to ... more

Owner Response
GUKA532, Guest Relations Manager at Best Western George Hotel, responded to this review
Thank you for your recent feedback regarding your stay at our property. Your business is very important to us and we value your feedback. By telling us what you liked about your stay and how we can improve, you are helping us deliver a superior experience for you and other guests in the future. We hope you will come back and see us again soon.