Best Western Premier Collection

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BEST WESTERN George Hotel.

Enjoy the perfect setting in Swaffham.

The BEST WESTERN George Hotel is perfectly placed in the historic market town of Swaffham, just a few miles away from Kings Lynn. The hotel's enviable setting makes it an ideal base for exploring the North Norfolk Coast, with Sandringham and Walsingham also within easy reach.

Originally a 16th Century coaching inn, the hotel has plenty of charm and character inside and out. Add to that the delightful collection of characters that work here, and you have all the ingredients for a truly relaxing and memorable stay!

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Station Street
PE37 7LJ


2015 dinner inclusive rates offer a £21 à la carte allowance We are closed from 24th December 2015 and will re-open on Sunday 27th December 2015.
Bars, Free WIFI, Golf Nearby, Pets Allowed, Restaurants, No Lift
Free internet available throughout the hotel
There is free parking available onsite.
Pets: Accepted £10 per pet per night, not allowed in public areas
Check-in & Check-out
14:00 | 11:00
  • Low rate guarantee
  • Free WIFI
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Rooms & Rates


Dining and Bars

Chef Pete Crundwell


The Green Room

Our Green Room Restaurant is an elegant dining room in which to wine and dine, with a wonderful warm atmosphere and pleasant surroundings. Our tempting menu is made all the more appealing by the locally sourced ingredients it blends, while the specials board is just that!

Opening hours

Breakfast: 07:15 - 09:15
Lunch: 12:00 - 14:15
Dinner: 18:30 - 21:15
Weekend times may vary

George Bar

Our bar combines modern and traditional qualities to create a welcoming, relaxed atmosphere. With a real log fire, great selection of local real ales, all your bar meal favorites, lagers, wines and spirits make the bar a perfect place to spend a night out, in!

Opening hours

Weekend times may vary


Swaffham Golf Club

Established in 1922 on a Norfolk Breckland Heath the club is an attractive and demanding experience, enjoyable by all standards of player. Some of the new holes were created from an area of mature woodland while others reflect the more open style of "The Brecks" and they have all matured to blend well with the older part of the course.
Individual visitors, societies and charity groups are all equally welcome to enjoy the charms of the course.

Course information

Course Type: Heathland
Location: Off Site
Holes: 18
Par: 71
Distance: 6501 Yards
No handicap required


2.00 miles away in Swaffham


Practice ground golf facilities
Putting green golf facilites
Pro shop golf facilities


9 holes Yes
18 holes £30.00
Trolley hire Yes
Buggy hire Yes
Tuition Yes

Dereham Golf Club

Set in the heart of the beautiful Norfolk countryside you will find one of the best 9-hole golf courses in the region. Dereham Golf Club is a wonderfully manicured parkland course set in one of the warmest and sunniest districts in the UK.
It is a friendly and sociable Members club that welcomes societies and visitors who wish to pay a green fee.

Course information

Course Type: Parkland
Location: Off Site
Holes: 9
Par: 72
Distance: 6292 Yards
Handicap required


12 miles away in Dereham


Practice ground golf facilities
Putting green golf facilites
Pro shop golf facilities


9 holes £12.50
18 holes £20.00
Trolley hire Yes
Buggy hire Yes
Tuition Yes


We're big on big days! From first enquiry to last dance you receive our personal attention just like the finer details on the day itself!


Wedding Reception Venue

Our Pedlars Suite accommodates up to 100 guests for a Wedding Breakfast, with its own bar and Dance Floor. Like your dedicated Organiser, our resident DJ will happily take requests!


Our various catering options are all tailor made to meet your specific requirements. We understand that you'll have your own ideas, so were more than happy to tweak our dishes to suit your individual tastes!


Registry office:

Get in touch with Trish Goldie on 01760 721238

For any enquiries please call Trish Goldie on 01760 721238

Location and Attractions

Getting there.

Sat nav users: type PE37 7LJ

Send to Tom Tom

Nearest motorway: M11, J11, 54.00 miles
Nearest train station: Downham Market, 12.00 miles
Nearest airport: Norwich, 30.00 miles
Free parking on site (65 spaces)
On site disabled parking (1 spaces)

Station Street
PE37 7LJ

What's nearby?


  • Fakenham Racecourse (18 miles)

  • Fakenham Racecourse (18 miles)

  • Norfolk Arena in King's Lynn (14 miles)

  • Norwich City FC (30 miles)

Cities & Attractions

  • Castle Acre Priory (4 miles)

  • Oakleigh House - filmed as Peter Kingdom Solicitors Office (1 miles)

  • Oxborough Hall - National Trust (7 miles)

  • Fakenham Racecourse (18 miles)

  • Royal Sandringham (20 miles)


  • Swaffham Shops and Saturday Market (0.2 miles)

  • Norwich City Centre (28 miles)

Meetings, Conferences and Events


Our staff are as flexible as the meeting rooms we offer, which means they can bend over backwards to make sure your event is a success!

Available room set ups

U shape


Our purpose built Pedlars Conference and Banqueting Suite is a venue that can meet your every need. Seperate from the main hotel building it allows you the privacy and space required for meetings and conferences.

Room Theatre Classroom U-Shape Boardroom Banquet
Mill 16 10 12 14 14
Pedlars 150 100 60 70 140
Chapman 25 14 14 18 18
Have an enquiry?
Contact events on 0845 620 0506


  • TripAdvisor
TripAdvisor Traveller Rating: Rating: Based on 195 traveller reviews
Rating: 5 42
Rating: 4 84
Rating: 3 46
Rating: 2 15
Rating: 1 8

OK but would not rush back

26/11/2015 Steve F, London, United Kingdom

As we all know, you get what you pay for and the George Hotel is proof of this. I booked via at a reasonable price but even with this taken in to consideration, my stay was less than impres... more


hristmas show at Thurso

21/11/2015 MY4KGMVA, Birmingham, United Kingdom

Stayed at the George Hotel at swaffham for one night after we had been to the Christmas show at Thurso, which was brilliant the hotel, food,staff , and our bedroom, what else can I say that everything... more


Fair and Honest

15/11/2015 Chris D,

This is a good hotel. The staff were very helpful and couldn't do more to help us. The room was clean and tidy and the full English breakfast was as you would expect. The only thing that may put you o... more


Pretty good but little things matter

02/11/2015 Steve H, Colchester, United Kingdom

Stayed one night with friends . Whilst hotel is undergoing some work , that is pretty well controlled so don't be put off by the external appearance . Our room was comfortable and very clean . B... more


One night at the George Hotel

31/10/2015 781trishr, Swaffham, United Kingdom

We stayed last night at George Hotel in Swaffham, while we visited our new house that we are moving into soon. We could not fault the hotel in any way; something was being done to the car park, so th... more