YORKSHIRE HOTEL JOINS GLOBAL HOTEL BRAND TO DRIVE TOURISM

Best Western Great Britain has announced the arrival of The Sheffield Metropolitan Hotel, Sure Hotel Collection by Best Western to its growing portfolio of over 250 independent hotels. Set right in the heart of Sheffield, yet only a short drive from the picturesque Peak District, the hotel is perfect for leisure and business travelers alike.

The property is ideally located for visitors looking to explore this vibrant corner of South Yorkshire, with central attractions such as the City Hall, the Crucible Theatre and the FlyDSA Arena Sheffield all within easy reach. For those looking for a more relaxing getaway, the rolling hills of the Peak District National Park are just twenty minutes away by car.

The hotel, easily accessible from the M1 motorway, Sheffield station and Doncaster Sheffield airport, boasts over 100 spacious, modern en-suite bedrooms. For business guests, the venue also features a conference theatre capable of hosting up to 40 delegates.

Sure Hotels by Best Western is the newest addition to the Best Western Great Britain brand and offers guests great places to stay at fantastic prices. With spacious rooms and upgraded amenities, Sure Hotels by Best Western offers properties that are perfect for relaxing and recharging, whilst providing a unique space for those on business travel who are looking for something special in their surroundings when working away.

Koolesh Shah, Managing Director at London Town Hotels Group , commented: “We’re extremely proud to join the newest Best Western brand and take our property to the next level. Looking ahead to the future, we are confident that with the help of Best Western that we can share the success of a global brand that is committed to supporting its properties and maintaining excellent customer service, whilst maintaining our individuality and demonstrating what makes us unique, something we can’t wait to showcase to our guests.”

Rob Paterson, CEO at Best Western Great Britain, added: “We’re delighted to welcome The Sheffield Metropolitan Hotel, Sure Hotel Collection by Best Western to our brilliantly different collection of independently owned properties. Best Western members are investing for the future and changing for the better and our new Sure Hotel by Best Western brand is an example of how we are delivering more to our guests. We look forward to working in partnership with the team at the hotel to showcase and celebrate their hotel both locally and globally."

Best Western Great Britain’s members have invested over £210m since 2015 improving properties and guest experiences.

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About Best Western GB

Best Western is a brilliantly different collection of independent hotels proudly giving a personal welcome to guests for over 70 years. With over 260 distinctive hotels in Great Britain alone, there is more to explore with Best Western.

Best Western GB is a retained-profit membership organisation that helps hotels maintain their independence. Committed to representing the views of its independently owned member hotels, Best Western GB tackles key industry issues on their behalf, including the effects of Government policies and legislation, industry changes and environmental impact on the heartbeat of the Great British hospitality industry.

To find out more visit Best Western GB's Media Centre: www.bestwestern.co.uk/company/best-western-media-centre

Contact Sophie Proffitt, PR and Comms Manager for more information Sophie.proffitt@bestwestern.co.uk