REDUCING ‘FUEL COSTS’
BEST WESTERN LAUNCHES BIGGEST EVER BREAKFAST CAMPAIGN TO FUEL GUEST ADVENTURES THIS WINTER
Best Western GB Press Office: September 2022
As soaring energy bills land on doormats across Britain, Best Western is countering the cost-of-living crisis with two BIG money saving hotel offers. FREE breakfast at every hotel for all stays until the end of March and bringing Black Friday forward later this year to help guests get more this Winter.
Earlier this year we asked our guests about the impact of cost-of-living crisis on their holiday plans. 56% of guests asked said the crisis had impacted their plans with almost half of guests saying they were planning on taking fewer breaks this year, and over half of guests saying they were unhappy that they couldn’t take more breaks away.
Breakfast on Us sale starts this Monday 3rd October and its bigger than ever. All of the brands 220+ hotels across GB are participating, so book a break and bag a free breakfast whilst the offer lasts. From full fry-ups to perfect pastries, each hotel will be offering their own twist on the most important meal of the day to help fuel guests holiday adventures this winter.
Said Tim Rumney, CEO of BWH Hotel Group GB;
“Our biggest ever Breakfast on us campaign is just the start of the amazing offers we’re giving guests this winter with Best Western. When you book a Best Western hotel you get all the benefits you’d expect from a global brand, but your money goes directly to supporting small, independent and often, family run businesses, so we want to thank our guests for booking with us, especially when times are so tough.
Our independent hoteliers need support now more than ever – so this winter we are urging people to think independent as well as keeping an eye on price; luckily with Best Western you don’t have to think too hard. We are not a faceless, corporate, boring hotel brand. Every booking with Best Western makes a big difference to those who appreciate it the most.”
Breakfast on us campaign runs from 3-9 Oct 2022 and is applicable for bookings made until 31 March 2023. Terms and Conditions apply.
ENDS
About BWH Group
BWH Group GB is a brilliantly different collection of over 270 independent hotels proudly giving a personal welcome to guests for over 70 years. With 18 hotel brands in our group portfolio including Best Western Hotels GB, our properties span economy, midscale and luxury across its distinctive hotels in Great Britain alone, there is more to explore with our brand family.
Every time you book with us you get the feel good glow of knowing you’re supporting proudly independent hotels. So you’re not just booking, you’re Booking Good.
BWH Group is a membership organisation that helps hotels maintain their independence. Committed to representing the views of its independently owned member hotels, we tackle key industry issues on their behalf, including the effects of Government policies and legislation, industry changes and environmental impact on the heartbeat of the Great British hospitality industry. Never has it been more important for this voice than throughout this time of uncertainty and unprecedented hardship for independent hoteliers.
To find out more visit Best Western GB's Media Centre: www.bestwestern.co.uk/company/best-western-media-centre