NO PLACE LIKE HOME? GEN Z TRAVELLERS HAVE VISITED MORE PLACES OVERSEAS THAN UK DESTINATIONS
Travellers aged 18-24 have visited more overseas destinations in the last five years than they have in the UK, according to a new study by Best Western Great Britain.
The research explored UK travel trends, revealing the holiday habits of the nation and the main influences on their choice of holiday destination.
The study found that people between 18 and 24 years old have seen more destinations abroad than they have in the UK. This generation, on average, has visited four places overseas, while only visiting two locations in their home country.
It’s not all bad for Blighty though. In general, one in four people surveyed (25%) say they have visited three UK destinations in the past five years, whilst a similar amount (24%) said that they haven’t visited any overseas destinations, indicating that UK tourism is still alive and well, despite global travel taking priority among younger travellers.
People aged over 55 years are the most likely to have not visited a destination abroad in the last five years (29%). This decision could be down to the price difference between a UK and international break, with this age group stating price as the main influence that persuades them to visit a UK tourist destination.
The research also explored Brits’ major motivations for choosing their holiday destination. Over half (57%) of those in Yorkshire stated that they are most influenced by price when considering a vacation – just higher than the national average of 54%.
The Top 10 influences on booking a UK break are:
- ●Price (54%)
- ●Attractions/landmarks (52%)
- ●Views (49%)
- ●Hotels / accommodation (39%)
- ●Weather (39%)
- ●Food and drink (29%)
- ●Culture (23%)
- ●Accessibility i.e. good transport links (22%)
- ●Proximity to home (19%)
- ●Nostalgia (19%)
Rob Paterson, CEO at Best Western Great Britain, said: “It was fascinating to learn which factors Brits consider the most when choosing where to travel.
“Sometimes we can be guilty of prioritising overseas travel and forgetting about the wonderful places closer to home. Staycations allow you to get away and explore our beautiful country, without the usual high costs and stress of travelling abroad. There is more to explore in Great Britain so for your next holiday, why not consider visiting some of our own brilliant destinations?”
To plan your Great British getaway, visit the Best Western Great Britain website: https://www.bestwestern.co.uk/
About Best Western GB
Best Western is a brilliantly different collection of independent hotels proudly giving a personal welcome to guests for over 70 years. With over 260 distinctive hotels in Great Britain alone, there is more to explore with Best Western.
Best Western GB is a retained-profit membership organisation that helps hotels maintain their independence. Committed to representing the views of its independently owned member hotels, Best Western GB tackles key industry issues on their behalf, including the effects of Government policies and legislation, industry changes and environmental impact on the heartbeat of the Great British hospitality industry.
To find out more visit Best Western GB's Media Centre: www.bestwestern.co.uk/company/best-western-media-centre
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