Best Western recruits record 60 new hotels
May 2021
Best Western Great Britain has ended its fiscal year with the record recruitment of 60 new hotels to its brand as the impact of the pandemic year reshapes the industry.
The membership organisation has seen a surge in new signings, including the addition of a new World Hotel Distinctive Collection, the first in the key market of Edinburgh, taking its total to over 300 members.
Mark Stanley, head of hotel development at Best Western Great Britain said: “Our brand profile and what we can offer independent hotels in key and secondary markets makes us attractive to groups, owners and family hoteliers. We provide the safety in numbers as well as big brand benefits and I can’t wait to bring more into membership in 2021 and 2022.”
The key flag of World Hotels Distinctive Collection Ten Hill Place is a strategic development for Best Western as it is now able to offer upper upscale and luxury hotels across Great Britain with brand and loyalty support.
Rob Paterson, chief executive officer of Best Western Great Britain said: “Ten Hill Place was the perfect fit for the new World Hotels brand. We wanted the first hotel and location to be special and we have got both in Ten Hill and Edinburgh, it makes a real statement of expansion intent to have the World Hotels flag in Scotland and we have more exciting additions to announce soon, building on Mark and Terii’s work with the existing Best Western brands.”
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About BWH Group
BWH Group is a brilliantly different collection of independent hotels proudly giving a personal welcome to guests for over 70 years. With 15 hotel brands in its group portfolio, including Best Western GB, WorldHotels and soft brand BW Premier Collection, and over 280 distinctive hotels in Great Britain alone, there is more to explore with our brand family.
BWH Group is a retained-profit membership organisation that helps hotels maintain their independence. Committed to representing the views of its independently owned member hotels, we tackle key industry issues on their behalf, including the effects of Government policies and legislation, industry changes and environmental impact on the heartbeat of the Great British hospitality industry. Never has is been more important for this voice than throughout this time of uncertainty and unprecedented hardship for independent hoteliers.
To find out more visit Best Western GB's Media Centre: www.bestwestern.co.uk/company/best-western-media-centre