Over 100 Best Western Great Britain hotels have been awarded the prestigious TripAdvisor Certificate of Excellence in the last year, with a record 67 properties achieving ‘Hall of Fame’ status in 2017 having won the accolade for five years in a row.

Internationally, nearly 2,000 Best Western hotels were awarded the Certificate of Excellence, with 114 of those found in Great Britain.

The award is given to properties that deliver consistently high-quality service and hold a TripAdvisor rating of four or five stars over a 12-month period. Hotels need a certain number of reviews in order to qualify for consideration, with the travel website revealing that just 10% of total businesses receive the honour.

Properties that perform to these high standards for five consecutive years are eligible for the site’s exclusive Hall of Fame. Best Western Great Britain can boast 67 such hotels within its collection, representing a 14% increase from the previous year.

Recipients of the Certificate of Excellence are able to advertise their TripAdvisor endorsement and such commendation can directly impact upon company success. TripAdvisor reports that 85% of users are more likely to book a hotel if their profile features such an award.

A spokesperson for Best Western Great Britain said: “It’s fantastic to see so many of our hotels receive the Certificate of Excellence and be rightfully recognised for their consistent commitment to quality and high standards.

“We have invested more than £200m in recent years into our collection of brilliantly different, independently owned hotels, and these accolades prove that investment is translating into excellent customer experiences.”

Looking ahead, Best Western has forecasted that 2018 is set to be another strong year for investment across its portfolio, with £70m predicted to be invested throughout its properties this year alone. This buoyancy is also expected to continue into 2019, with a current estimate of £28m for further or currently planned investments.

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About Best Western GB

Best Western is a brilliantly different collection of independent hotels proudly giving a personal welcome to guests for over 70 years. With over 260 distinctive hotels in Great Britain alone, there is more to explore with Best Western.

Best Western GB is a retained-profit membership organisation that helps hotels maintain their independence. Committed to representing the views of its independently owned member hotels, Best Western GB tackles key industry issues on their behalf, including the effects of Government policies and legislation, industry changes and environmental impact on the heartbeat of the Great British hospitality industry.

To find out more visit Best Western GB's Media Centre:

Contact Sophie Proffitt, PR and Comms Manager for more information [email protected]