BEST WESTERN ANNOUNCES FESTIVE FUNDRAISER

Best Western GB has announced the launch of its 2019 festive marketing campaign which is the latest activity to help raise vital funds for housing and homelessness charity, Shelter, the leading hotel group’s chosen charity of the year.

Starring Dixie the Donkey, this new campaign follows the great response the leading hotel group received for its 2018 campaign – ‘Feel Like a Kid Again’ featuring a flurry of naughty goats.

Followers of Best Western GB’s social channels will be treated to a fun video of Dixie the miniature Donkey’s adventures with Mary and Joseph, at the Best Western Premier Mount Pleasant Hotel, Doncaster. Fans will also have the chance to purchase a delightful miniature Dixie the Donkey toy via the Best Western website, and from selected hotels before Christmas, with £1 from every sale being donated to Shelter. All those who purchase a Dixie toy are invited to share a snap of themselves on social using the #BWDixieDonkey.

The fun doesn’t end there, as one lucky family can win an overnight family stay at Best Western Premier Mount Pleasant Hotel, Doncaster and meet Dixie’s friends with an exclusive animal experience at the Yorkshire Wildlife Park by visiting the Best Western GB website.

Rob Paterson, CEO at Best Western GB, said: “We are pleased to launch this festive fundraiser to support Shelter with our newest team member, Dixie the Donkey. The video on our Facebook page is our way of saying thank you to our fans and followers, whilst raising money for a brilliant cause in Shelter, because not everyone this Christmas will have a safe place to stay and call home.”

Best Western GB committed to raising £50,000 towards helping Shelter to fund the helpline which provides vital advice and support to anyone struggling with bad housing and homelessness 365 days a year.

For more information and advice on how to purchase Dixie and donate to Shelter visit: www.bestwestern.co.uk/dixie

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About Best Western GB

Best Western is a brilliantly different collection of independent hotels proudly giving a personal welcome to guests for over 70 years. With over 260 distinctive hotels in Great Britain alone, there is more to explore with Best Western.

Best Western GB is a retained-profit membership organisation that helps hotels maintain their independence. Committed to representing the views of its independently owned member hotels, Best Western GB tackles key industry issues on their behalf, including the effects of Government policies and legislation, industry changes and environmental impact on the heartbeat of the Great British hospitality industry.

To find out more visit Best Western GB's Media Centre: www.bestwestern.co.uk/company/best-western-media-centre 

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