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About Best Western


All about Best Western GB

Best Western have been around in Great Britain for a good few years now and we’d like to think we’re looking good for our age. For over 30 years we have been pooling our talents (and more importantly, our commitment to quality) to deliver a personal level of service meaning that our customers get the best of both worlds – the warm local smile and the big quality as standard!

Hotels with personality

Every Best Western hotel is individual and crammed full of its own personality giving customers a whole host of choices from castles to coaching inns, sea views to mountain views and modern to listed buildings. The only thing that is the same is their commitment to the quality, value and standards of service that every guest receives.

Local produce is important to our hotels and some go even further by growing their own food and drink within their grounds. From lemon curd freshly made from the hotels lemon tree to white wine grown and bottled in the grounds there is so much more to our hotels than first impressions. In fact, it’s the lasting impressions that we are interested in and that is exactly what we do well with fantastic customer service from a bunch of people who really care about your stay.

Our history…

The group started out as a simple informal link between properties with each hotel recommending another to travelers. It is from these humble beginnings we have grown into the largest group of independently owned and managed hotels in the world – but we believe we still have the same ethos as the day we started.

Best Western GB is part of Best Western International, based in Phoenix, America who founded the brand back in 1946. The group spread its wings in the swinging sixties and started to license the brand overseas. Today it is represented in over 80 countries around the world with over 4,000 hotels all independently owned and managed.

The British story started in 1967 with Interchange Hotels who joined with Consort Hotels in 1999 to start the British arm of the Best Western brand. Interchange and Consort Hotels remains today as the parent company of the Best Western GB brand and Beacon purchasing.

Best Western Hotels is the international trading name of
Interchange and Consort Hotels Limited

Company Registration Number: 1002192
VAT Registration Number: 240 5224 06
Place of Registration: England
Registered Office Address: Consort House, Amy Johnson Way, Clifton Moor, York, North Yorkshire. YO30 4GP

Hotel Spotlight
BEST WESTERN The George Hotel, Lichfield


BEST WESTERN George Hotel
Accommodation in the city of Lichfield doesn’t get any better than this! Here at the BEST WESTERN George Hotel we believe in attention to detail. All our rooms combine modern comfort and amenities with the building’s original architectural features, and provide all the comforts you would expect. Or if you’re looking for a bit of romance our superior rooms are just the thing. Dining here is an experience in itself, with a popular carvery restaurant, lounge bar and courtyard you can experience home cooked food alfresco style if you wish! Try something new and cook your own food to your liking at your table, our innovative Hot Rocks menu is served on a slab of volcanic rock so you can decide when it’s perfectly done, it’s quite unique! Being a city centre location the BEST WESTERN George Hotel is an ideal venue for conferences or meetings. Boasting four well equipped rooms, we can accommodate anything up to 110 delegates and can not only offer the usual conferencing equipment but FREE Wi-Fi is also available! Located in this historic city, with Lichfield Cathedral right on our doorstep, there is no better way to celebrate your special day than with us. Our dedicated friendly wedding staff will be happy to individually tailor to your needs, whilst you relax and enjoy the company of your loved ones. For days out Lichfield and the surrounding district offers a wide selection of places to visit, not only can guests visit Lichfield Cathedral and the museums of Lichfield whilst staying with us but the thrills of Drayton Manor Park are less than 10 miles away.

Please visit The BEST WESTERN The George Hotel page for more information, or to make a booking.

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