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Sure Hotel by Best Western Birmingham South

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A warm and friendly welcome in the heart of the city

Located less than 6 miles from both the NEC and Birmingham Airport and with Birmingham city centre just 10 minutes away by train, this hotel offers an enviable location. But while guests may choose it for the convenience, its the warm and friendly welcome that keeps them coming back.

Whether youre exploring all Britains second city has to offer or visiting on business, this is a great spot to enjoy a relaxing dinner and drinks before getting a restful nights shut-eye.

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49 Sherbourne Road
Acocks Green

B27 6DX
For enquiries or to make a reservation please call 0121 7065900


Bars, Free WIFI, Restaurants, No Lift
Free internet available throughout the hotel
There is free parking available onsite.
Pets: No Pets accepted Guide, hearing and assistance dogs only
Check-in & Check-out
14:00 | 11:00


Dining and Bars

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Pillars Restaurant

Open for breakfast and dinner, our Restaurant serves up tasty British classics. Start the day right with a delicious full English or tuck into one of the locally-sourced a la carte options after a busy day. The steaks come highly recommended. Dinner service available Mon-Sat.

Opening hours

Breakfast: 07:00 - 09:30
Dinner: 18:30 - 21:30
Weekend times may vary
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Hotel Bar

For a relaxing tipple and a chinwag head to the lobby bar where youll find a good selection of draught beers and wines available. Its open until 2am so perfect for night owls.

Opening hours

Weekend times may vary

Location and Attractions

Getting there.

Sat nav users: type B27 6DX

Send to Tom Tom

Nearest motorway: M42, J6, 6.50 miles
Nearest train station: Acocks Green, adjacent
Nearest airport: Birmingham, 6.00 miles
Free parking on site (35 spaces)

49 Sherbourne Road
Acocks Green
B27 6DX

What's nearby?


  • Genting Arena (6.5 miles)

Cities & Attractions

  • Birmingham Wildlife Conservation Park (4.5 miles)

  • Thinktank Birmingham Science Museum (4.7 miles)

  • Symphony Hall (5.3 miles)

  • National SEA LIFE Centre Birmingham (5.3 miles)

  • Birmingham Hippodrome (5.7 miles)


  • Bullring Shopping Centre (5.5 miles)

Meetings, Conferences and Events


With the NEC and Birmingham Airport on its doorstep, Sure Hotel by Best Western Birmingham South is perfectly placed for business travellers looking to meet in a convenient location.

There are two meeting rooms to choose from, with the biggest able to accommodate 80 delegates. Both benefit from free Wi-Fi and natural light all the better for energising your attendees. We can also provide the kit you need to make your meeting run smoothly, from projector screens to flipcharts and a wipeboard.

When it comes to events, weve got you covered. From intimate private dinners to conferences and parties, just speak to our team for more details about how we can help.

Available room set ups

U shape

Room Theatre Classroom U-Shape Boardroom Banquet
Boardroom 50 0 15 30 30
Pillars 10 0 0 8 0
Have an enquiry?
Contact events on 0845 620 0506


TripAdvisor Traveller Rating: Rating: Based on 216 traveller reviews
Rating: 5 67
Rating: 4 56
Rating: 3 36
Rating: 2 27
Rating: 1 30

Stop over for early morning flight

11/12/2018 YvonneR959, Sheffield, United Kingdom

Booked this through amoma which was not a good idea because once we got to the hotel they mentioned a few times that the account hasd not been paid as the card had expired that amoma had paid with. I ... more


Nice friendly hotel

13/11/2018 DLC_1976, Brynmawr, United Kingdom

Stayed at this hotel for a few nights whilst in Birmingham on business. Decent size rooms that are comfortable and clean, bar area is nice with good food, nachos are very good! Could do with a few ext... more


Lovely Hotel

07/11/2018 1beer100, Newport, United Kingdom

Only stayed the one night as we were flying from Birmingham international, Small room but very cosy, Right next to the railway station with good service to the city centre, Would definitely recommend.... more


Worst hotel so far.

10/10/2018 th0mase15, London, United Kingdom

I dont know where to start with this hotel. Bed’s are horribly hard and I cannot get a good nights sleep. The dinner’s are genuinely terrible, with NO choice or variety. They don’t even serve burgers?... more


Lovley place,lovley staff,

05/10/2018 vickylunn12, Manchester, United Kingdom

I was booked in to the sure hotel on the 1st October,on a arrival I was greeted with a warm friendly smile from the lady at reception.on entering my room I was pleased my room was immaculately clean w... more