Sure Hotel by Best Western Birmingham South

49 Sherbourne Road, Acocks Green, Birmingham, West Midlands, B27 6DX, England
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Sure Hotel by Best Western Birmingham South

A warm and friendly welcome in the heart of the city

Located less than 6 miles from both the NEC and Birmingham Airport and with Birmingham city centre just 10 minutes away by train, this hotel offers an enviable location. But while guests may choose it for the convenience, its the warm and friendly we show more

Restaurant is closed for dinner on Sundays
COVID 19 - Breakfast inclusive rates are Room Service only and from 06:30 - 09:30 Mon - Sun. Dinner inclusive rates are also Room Service only from 18:30 - 21:00 Mon - Sat (Sun closed).
Bars, Free WIFI, Restaurants, No Lift
There is free parking available onsite.
Pets not accepted
Guide, hearing and assistance dogs only
Free WIFI available throughout the hotel
Check-in & Check out14:00 | 11:00
49 Sherbourne Road, Acocks Green, Birmingham, West Midlands, B27 6DX, England
What 3 Words:

Restaurants & Bars

Good food and drink are essential ingredients for any getaway and our hotel restaurants and bars don’t disappoint. From brekkies that leave you raring to go, to evening meals with the wow factor we’ve got all your culinary needs covered. Tuck in.

  • Pillars Restaurant
  • Hotel Bar

Pillars Restaurant

Open for breakfast and dinner, our Restaurant serves up tasty British classics. Start the day right with a delicious full English or tuck into one of the locally-sourced a la carte options after a busy day. The steaks come highly recommended. Dinner service available Mon-Sat.

Opening hours
Breakfast: 06:30 - 09:30
Dinner: 18:30 - 21:30
Weekend times may vary
Dining and bars

Hotel Bar

For a relaxing tipple and a chinwag head to the lobby bar where youll find a good selection of draught beers and wines available. Its open until 2am so perfect for night owls.

Opening hours
Weekend times may vary

Meetings & Events

With the NEC and Birmingham Airport on its doorstep, Sure Hotel by Best Western Birmingham South is perfectly placed for business travellers looking to meet in a convenient location.


For any enquiries please contact events on 0844 387 62 40

With the NEC and Birmingham Airport on its doorstep, Sure Hotel by Best Western Birmingham South is perfectly placed for business travellers looking to meet in a convenient location.

There are two meeting rooms to choose from, with the biggest able to accommodate 80 delegates. Both benefit from free Wi-Fi and natural light all the better for energising your attendees. We can also provide the kit you need to make your meeting run smoothly, from projector screens to flipcharts and a wipeboard.

When it comes to events, weve got you covered. From intimate private dinners to conferences and parties, just speak to our team for more details about how we can help.

Available Room Set Ups

  • Banquet
  • Boardroom
  • Theatre
  • U shape
Room Theatre Classroom U-Shape Boardroom Banquet
Boardroom 50 0 15 30 30
Pillars 10 0 0 8 0

Reviews of Sure Hotel by Best Western Birmingham South

Traveller Overview:
3.5 Rating: 248 reviews
Excellent 30%
Very Good 25%
Average 18%
Poor 12%
Terrible 13%

Nicola C, wrote review 01/09/2020

Not the greatest hotel but average

The hotel definitely needs updating of decor and carpets in the corridors and stairs. Bed uncomfortable and dipped in the middle. Bathroom clean and fresh. The bed seemed squeezed in and small gap to ... more


LonestarPete64, wrote review 27/07/2020

Good hotel with station right next door.

Wifey and I have just come back from a 6 night stay at this hotel. Our son lives in Birmingham and should have been having his graduation ceremony which was cancelled due to the Coronavirus outbreak.... more


V5846NJadrianh, wrote review 25/02/2020

Great Hotel, Great Food, Spotless rooms

Regularly use this hotel for buisness accommodation. The staff are friendly and helpful, I always get a family welcome whenever I check in. The food is always excellent and the chef is always pleased ... more


mrsabeng, wrote review 12/02/2020


“Double bed” was two singles pushed together which left a dip in the middle of the bed - I found this annoying but managed to get some sleep regardless. I Checked in around 10pm and out at 9am. All st... more


rupturedduck, wrote review 11/01/2020

Tired hotel, unfriendly inflexible staff

Booked by our company, a large group stayed at this hotel for 4 to 5 nights. Rooms are tired: creaking floorboards in my room disturbed my colleague in the next room, wardrobe wouldn’t close, large cr... more

Owner Response
LucyK1320, Front Office Manager at Sure Hotel by Best Western Birmingham South, responded to this review
Dear guest, on behalf of our entire team, I would like to apologize for failing to meet your expectations on this occasion. We did unfortunately experience a problem with the gas supply to the kitchen that day which was resolved within 6 hours and service was back on in the evening. I do apologize for the inconvenience this has caused. Your satisfaction is important to us and we will be using the feedback you gave us to implement improvements to ensure we offer a better experience for guests in the future. I hope that you will consider staying with us again so that we can have another chance to provide you with a superior experience. Kind regards. Lucy K. General Manager