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Sure Hotel by Best Western Birmingham South

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A warm and friendly welcome in the heart of the city

Located less than 6 miles from both the NEC and Birmingham Airport and with Birmingham city centre just 10 minutes away by train, this hotel offers an enviable location. But while guests may choose it for the convenience, its the warm and friendly welcome that keeps them coming back.

Whether youre exploring all Britains second city has to offer or visiting on business, this is a great spot to enjoy a relaxing dinner and drinks before getting a restful nights shut-eye.

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49 Sherbourne Road
Acocks Green

B27 6DX
For enquiries or to make a reservation please call 03330 034064


Our Restaurant will be closed for dinner service from 21st Dec 2019 until 02nd Jan 2020. We will be serving Continental Breakfast only during that period.
Bars, Free WIFI, Restaurants, No Lift
Free internet available throughout the hotel
There is free parking available onsite.
Pets: No Pets accepted Guide, hearing and assistance dogs only
Check-in & Check-out
14:00 | 11:00


Dining and Bars

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Hotel Bar

For a relaxing tipple and a chinwag head to the lobby bar where youll find a good selection of draught beers and wines available. Its open until 2am so perfect for night owls.

Opening hours

Weekend times may vary

Location and Attractions

Getting there.

Sat nav users: type B27 6DX

Send to Tom Tom

Nearest motorway: M42, J6, 6.50 miles
Nearest train station: Acocks Green, adjacent
Nearest airport: Birmingham, 6.00 miles
Free parking on site (35 spaces)

49 Sherbourne Road
Acocks Green
B27 6DX

What's nearby?


  • Genting Arena (6.5 miles)

Cities & Attractions

  • Birmingham Wildlife Conservation Park (4.5 miles)

  • Thinktank Birmingham Science Museum (4.7 miles)

  • Symphony Hall (5.3 miles)

  • National SEA LIFE Centre Birmingham (5.3 miles)

  • Birmingham Hippodrome (5.7 miles)


  • Bullring Shopping Centre (5.5 miles)

Meetings, Conferences and Events


With the NEC and Birmingham Airport on its doorstep, Sure Hotel by Best Western Birmingham South is perfectly placed for business travellers looking to meet in a convenient location.

There are two meeting rooms to choose from, with the biggest able to accommodate 80 delegates. Both benefit from free Wi-Fi and natural light all the better for energising your attendees. We can also provide the kit you need to make your meeting run smoothly, from projector screens to flipcharts and a wipeboard.

When it comes to events, weve got you covered. From intimate private dinners to conferences and parties, just speak to our team for more details about how we can help.

Available room set ups

U shape

Room Theatre Classroom U-Shape Boardroom Banquet
Boardroom 50 0 15 30 30
Pillars 10 0 0 8 0
Have an enquiry?
Contact events on 0844 387 62 40


TripAdvisor Traveller Rating: Rating: Based on 241 traveller reviews
Rating: 5 73
Rating: 4 63
Rating: 3 40
Rating: 2 30
Rating: 1 35

Overall good Hotel to stay, with good value for your Money, no vertical Lift but accessible stairs

11/11/2019 pieologist2015, Heywood

Clean rooms and bathroom, T.V Phone, wall mirrors, single Beds, warm and comfortable bedrooms. Good choices on Menu for Breakfast, with special food available if pre-booked. Staff are very helpful w... more


Good location

10/11/2019 Liza44r,

Good local hotel, shame about lack of disabled accommodation and the rooms and corridors are too warm. Great chef enjoyed the evening meal and good choice for breakfast. Perfectly cooked poached eg... more


Fulfilling Experience

07/10/2019 GrandTour299550,

Staff service was brilliant and breakfast was amazing. The guy serving breakfast was very eager to please which he managed to do.The receptionist was willing to go the extra mile to assist with carry... more


Older hotel near the Airport in Birmingham

04/09/2019 georggoetzelmann, Walheim, Germany

Not too far from the airport (10 min. Approximately) this hotel has been chosen as a one-night stopover for tomorrow‘s flight. Ample car parking is also one of its amenities. The long flights of stair... more


Worst hotel

04/09/2019 959shabana,

Booked the hotel arrived late. We was charged late check wasn't more that 45mins. Room was really terrible was give a tiny slop ceiling room and the hotel was almost empty and all night the fire alarm... more