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Sure Hotel by Best Western Birmingham South

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A warm and friendly welcome in the heart of the city

Located less than 6 miles from both the NEC and Birmingham Airport and with Birmingham city centre just 10 minutes away by train, this hotel offers an enviable location. But while guests may choose it for the convenience, its the warm and friendly welcome that keeps them coming back.

Whether youre exploring all Britains second city has to offer or visiting on business, this is a great spot to enjoy a relaxing dinner and drinks before getting a restful nights shut-eye.

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49 Sherbourne Road
Acocks Green

B27 6DX
To make a reservation please call 0800 393130 (Freephone). For all other enquiries please call 0121 7065900


Our Restaurant will be closed for dinner service from Sat 22 Dec 2018 until Mon 31 Dec 2018 incl. Breakfast service will not be affected and available as usual.
Bars, Free WIFI, Restaurants, No Lift
Free internet available throughout the hotel
There is free parking available onsite.
Pets: No Pets accepted Guide, hearing and assistance dogs only
Check-in & Check-out
14:00 | 11:00


Dining and Bars

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Pillars Restaurant

Open for breakfast and dinner, our Restaurant serves up tasty British classics. Start the day right with a delicious full English or tuck into one of the locally-sourced a la carte options after a busy day. The steaks come highly recommended. Dinner service available Mon-Sat.

Opening hours

Breakfast: 07:00 - 09:30
Dinner: 18:30 - 21:30
Weekend times may vary
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Hotel Bar

For a relaxing tipple and a chinwag head to the lobby bar where youll find a good selection of draught beers and wines available. Its open until 2am so perfect for night owls.

Opening hours

Weekend times may vary

Location and Attractions

Getting there.

Sat nav users: type B27 6DX

Send to Tom Tom

Nearest motorway: M42, J6, 6.50 miles
Nearest train station: Acocks Green, adjacent
Nearest airport: Birmingham, 6.00 miles
Free parking on site (35 spaces)

49 Sherbourne Road
Acocks Green
B27 6DX

What's nearby?


  • Genting Arena (6.5 miles)

Cities & Attractions

  • Birmingham Wildlife Conservation Park (4.5 miles)

  • Thinktank Birmingham Science Museum (4.7 miles)

  • Symphony Hall (5.3 miles)

  • National SEA LIFE Centre Birmingham (5.3 miles)

  • Birmingham Hippodrome (5.7 miles)


  • Bullring Shopping Centre (5.5 miles)

Meetings, Conferences and Events


With the NEC and Birmingham Airport on its doorstep, Sure Hotel by Best Western Birmingham South is perfectly placed for business travellers looking to meet in a convenient location.

There are two meeting rooms to choose from, with the biggest able to accommodate 80 delegates. Both benefit from free Wi-Fi and natural light all the better for energising your attendees. We can also provide the kit you need to make your meeting run smoothly, from projector screens to flipcharts and a wipeboard.

When it comes to events, weve got you covered. From intimate private dinners to conferences and parties, just speak to our team for more details about how we can help.

Available room set ups

U shape

Room Theatre Classroom U-Shape Boardroom Banquet
Boardroom 50 0 15 30 30
Pillars 10 0 0 8 0
Have an enquiry?
Contact events on 0845 620 0506


TripAdvisor Traveller Rating: Rating: Based on 219 traveller reviews
Rating: 5 69
Rating: 4 56
Rating: 3 36
Rating: 2 27
Rating: 1 31

Great Stay

11/02/2019 LailaShah, London, United Kingdom

I stayed here before and I am happy to say that this hotel is one of my favourite place to stay. We were upgraded to a deluxe room on arrival and the room was great. Spacious and very clean. The staff... more



07/02/2019 carolsmith7403, Lincoln, United Kingdom

Booked this hotel prior to flying away on holiday following day. Selected through web site , on arrival checked in asked gentleman on reception if we could book table for evening meal he said restau... more


Celebration of Life

07/02/2019 toolonginexile, Birmingham, United Kingdom

I cannot comment on the hotel as I have not stayed overnight or dined in the restaurant. My review is passed on a private function held on the 5th February 2019, when we hired the hotel for a "Celebr... more


Don't bother

04/02/2019 Sightseer44489197816, Lincoln, United Kingdom

Fao of the manager I am contacting you regarding my stay last night. First of all at check in we was asked to pay twice as she couldn't find payment. The booking was made through booking. Com and paym... more


Stop over for early morning flight

11/12/2018 YvonneR959, Sheffield, United Kingdom

Booked this through amoma which was not a good idea because once we got to the hotel they mentioned a few times that the account hasd not been paid as the card had expired that amoma had paid with. I ... more