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Sure Hotel by Best Western Birmingham South

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A warm and friendly welcome in the heart of the city

Located less than 6 miles from both the NEC and Birmingham Airport and with Birmingham city centre just 10 minutes away by train, this hotel offers an enviable location. But while guests may choose it for the convenience, its the warm and friendly welcome that keeps them coming back.

Whether youre exploring all Britains second city has to offer or visiting on business, this is a great spot to enjoy a relaxing dinner and drinks before getting a restful nights shut-eye.

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49 Sherbourne Road
Acocks Green

B27 6DX
For enquiries or to make a reservation please call 0844 3876184*


Bars, Free WIFI, Restaurants, No Lift
Free internet available throughout the hotel
There is free parking available onsite.
Pets: No Pets accepted Guide, hearing and assistance dogs only
Check-in & Check-out
14:00 | 11:00


Dining and Bars

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Pillars Restaurant

Open from breakfast until dinner, Pillars Restaurant serves up tasty home-cooked British classics. Start the day right with a delicious full English or tuck into one of the locally-sourced a la carte options after a busy day. The steaks come highly recommended and dont miss the Sunday roast if youre staying over the weekend.

Opening hours

Breakfast: 07:00 - 09:30
Dinner: 18:30 - 21:30
Weekend times may vary
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Hotel Bar

For a relaxing tipple and a chinwag head to the lobby bar where youll find a good selection of draught beers and wines available. Its open until 2am so perfect for night owls.

Opening hours

Weekend times may vary

Location and Attractions

Getting there.

Sat nav users: type B27 6DX

Send to Tom Tom

Nearest motorway: M42, J6, 6.50 miles
Nearest train station: Acocks Green, adjacent
Nearest airport: Birmingham, 6.00 miles
Free parking on site (35 spaces)

49 Sherbourne Road
Acocks Green
B27 6DX

What's nearby?


  • Genting Arena (6.5 miles)

Cities & Attractions

  • Birmingham Wildlife Conservation Park (4.5 miles)

  • Thinktank Birmingham Science Museum (4.7 miles)

  • Symphony Hall (5.3 miles)

  • National SEA LIFE Centre Birmingham (5.3 miles)

  • Birmingham Hippodrome (5.7 miles)


  • Bullring Shopping Centre (5.5 miles)

Meetings, Conferences and Events


With the NEC and Birmingham Airport on its doorstep, Sure Hotel by Best Western Birmingham South is perfectly placed for business travellers looking to meet in a convenient location.

There are two meeting rooms to choose from, with the biggest able to accommodate 80 delegates. Both benefit from free Wi-Fi and natural light all the better for energising your attendees. We can also provide the kit you need to make your meeting run smoothly, from projector screens to flipcharts and a wipeboard.

When it comes to events, weve got you covered. From intimate private dinners to conferences and parties, just speak to our team for more details about how we can help.

Available room set ups

U shape

Room Theatre Classroom U-Shape Boardroom Banquet
Boardroom 50 0 15 30 30
Pillars 10 0 0 8 0
Have an enquiry?
Contact events on 0845 620 0506


TripAdvisor Traveller Rating: Rating: Based on 205 traveller reviews
Rating: 5 63
Rating: 4 53
Rating: 3 35
Rating: 2 25
Rating: 1 29


14/07/2018 sjames03, Swansea, United Kingdom

First the hotel changed hands and didnt even tell us!!!! There was a big bus in the carpark that took up loads of spaces. The man on reception had such a thick foreign accent we could not understand h... more


Now a SURE hotel but still OK

13/07/2018 6nationschampsagain, Bridgend, United Kingdom

Stayed 1 night before early flight out. Very handy for airport - about 4 miles & much cheaper than airport hotels.. Clean & welcoming, but since weather was so warm the heat built up in the room was s... more


Hidden gem!

25/06/2018 Lollypop73, Warwickshire

Stayed here last week for a two day business meeting and have to say it was great. I received a lovely warm welcome from Janice. Reception and bar area have recently been refurbished and it looks lov... more


Great Hotel, newly refurbished and on the up!

21/06/2018 Marie N, Leicester, United Kingdom

I stayed at this hotel for a night as my company had a two day meeting here. The meeting room and lounge area have all been refurbished since my last visit and it looks great. The new furniture and dé... more


Business stay

19/06/2018 Kevin N,

Stayed at this hotel a couple of times recently for work. Yes needs work but they are deffently on the way with this I.e decor is dated BUT where it has been updated very good. Staff all good which I... more