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Sure Hotel by Best Western Birmingham South

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A warm and friendly welcome in the heart of the city

Located less than 6 miles from both the NEC and Birmingham Airport and with Birmingham city centre just 10 minutes away by train, this hotel offers an enviable location. But while guests may choose it for the convenience, its the warm and friendly welcome that keeps them coming back.

Whether youre exploring all Britains second city has to offer or visiting on business, this is a great spot to enjoy a relaxing dinner and drinks before getting a restful nights shut-eye.

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49 Sherbourne Road
Acocks Green

B27 6DX
For enquiries or to make a reservation please call 03330 034064


Our Restaurant will be closed for dinner service from 22nd Aug 2019 until 02nd Sept 2019 incl. Breakfast service will not be affected and available as usual.
Bars, Free WIFI, Restaurants, No Lift
Free internet available throughout the hotel
There is free parking available onsite.
Pets: No Pets accepted Guide, hearing and assistance dogs only
Check-in & Check-out
14:00 | 11:00


Dining and Bars

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Pillars Restaurant

Open for breakfast and dinner, our Restaurant serves up tasty British classics. Start the day right with a delicious full English or tuck into one of the locally-sourced a la carte options after a busy day. The steaks come highly recommended. Dinner service available Mon-Sat.

Opening hours

Breakfast: 07:00 - 09:30
Dinner: 18:30 - 21:30
Weekend times may vary
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Hotel Bar

For a relaxing tipple and a chinwag head to the lobby bar where youll find a good selection of draught beers and wines available. Its open until 2am so perfect for night owls.

Opening hours

Weekend times may vary

Location and Attractions

Getting there.

Sat nav users: type B27 6DX

Send to Tom Tom

Nearest motorway: M42, J6, 6.50 miles
Nearest train station: Acocks Green, adjacent
Nearest airport: Birmingham, 6.00 miles
Free parking on site (35 spaces)

49 Sherbourne Road
Acocks Green
B27 6DX

What's nearby?


  • Genting Arena (6.5 miles)

Cities & Attractions

  • Birmingham Wildlife Conservation Park (4.5 miles)

  • Thinktank Birmingham Science Museum (4.7 miles)

  • Symphony Hall (5.3 miles)

  • National SEA LIFE Centre Birmingham (5.3 miles)

  • Birmingham Hippodrome (5.7 miles)


  • Bullring Shopping Centre (5.5 miles)

Meetings, Conferences and Events

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With the NEC and Birmingham Airport on its doorstep, Sure Hotel by Best Western Birmingham South is perfectly placed for business travellers looking to meet in a convenient location.

There are two meeting rooms to choose from, with the biggest able to accommodate 80 delegates. Both benefit from free Wi-Fi and natural light all the better for energising your attendees. We can also provide the kit you need to make your meeting run smoothly, from projector screens to flipcharts and a wipeboard.

When it comes to events, weve got you covered. From intimate private dinners to conferences and parties, just speak to our team for more details about how we can help.

Available room set ups

U shape

Room Theatre Classroom U-Shape Boardroom Banquet
Boardroom 50 0 15 30 30
Pillars 10 0 0 8 0
Have an enquiry?
Contact events on 0844 387 62 40


TripAdvisor Traveller Rating: Rating: Based on 236 traveller reviews
Rating: 5 73
Rating: 4 60
Rating: 3 40
Rating: 2 29
Rating: 1 34


12/08/2019 jcardi993978, Nottingham, United Kingdom

We were made to feel really welcome and we had an evening meal at the hotel where our friends joined us for the meal and everyone enjoyed the food. I would stop there again and the location is excelle... more


Comfortable stay at Sure Birmingham South

08/08/2019 Tony F, Dover, United Kingdom

I picked this hotel as I am on a budget and this hotel checked out roughly the same or a little less than the nearby Travelodge Solihull. Quite a small Hotel, but the room was nice appointed, comforta... more


Pretty dire

05/08/2019 kim1901, london

Very basic. Thin walls - kept awake by people joshing next door past 11.30 pm and then getting up before 6 am next morning. At around 6 all hell broke loose when the rubbish van arrived to cart away r... more


Wouldn’t return

26/07/2019 Gingerlady04, Redcar, United Kingdom

Upon arrival of the hotel the front of house staff were polite and directed us to our room. As we walked up the 2 sets of stairs and through the corridors which resembled something from the crystal ma... more


Worst hotel stay with insect bites. Not recommended

16/07/2019 Pkc777,

I stayed in this hotel for 1 night and upon my arrival I was given a room on the ground floor. Within half an hour my legs were itchy and i looked to find insect bites all over them. I called receptio... more

Owner Response
LucyK1320, Manager at Sure Hotel by Best Western Birmingham South, responded to this review
Dear Parminder Randhawa, Thanks for registering and leaving a review on Tripadvisor. As you know I have already replied to your complaint via email through Best Western but do not mind replying with the same here as well. I would like to point out that I have never sent "a sarcastic condescending email" to you. All I said in my email is that there is no trace of any insects in our bedrooms as me and the housekeeping team have checked them thoroughly and I did specifically ask you to invite an independent outside inspection as well, which you have not done so far. I also kindly asked you whether you have seen a doctor or confirmed with a medical professional what the bites are from. I am sorry if you found this inappropriate but this is exactly what I would do if I found myself in such situation so forgive me if I have asked you the wrong question. The night porter did indeed call me at 5 am this morning and spoke to me briefly about your complaint. I am sure you appreciate the fact that I am off duty at that time of the morning so for a guest to ask to speak to me at this time is unacceptable. Furthermore I have instructed the night porter to go up to your room and inspect your bed in order to confirm what the problem is but you have refused him access. Unfortunately there is not much we can do when a guests claims that there is an issue with the room but access is denied at the time of the complaint. Our guests comfort is of paramount importance to us so we perform room cleanliness and equipment checks before every guests arrival. With this said and following the further checks on the morning of your departure I am confident that there were no issues in the bedroom. I am sorry that you have found the Best Western customer service appalling as well, they are usually very professional. Apologies for failing to meet your expectations with regards to a full refund on this occasion. Kind regards, Lucy