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Sure Hotel by Best Western Birmingham South

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A warm and friendly welcome in the heart of the city

Located less than 6 miles from both the NEC and Birmingham Airport and with Birmingham city centre just 10 minutes away by train, this hotel offers an enviable location. But while guests may choose it for the convenience, its the warm and friendly welcome that keeps them coming back.

Whether youre exploring all Britains second city has to offer or visiting on business, this is a great spot to enjoy a relaxing dinner and drinks before getting a restful nights shut-eye.

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49 Sherbourne Road
Acocks Green

B27 6DX
To make a reservation please call 0800 393130 (Freephone). For all other enquiries please call 0121 7065900


Our Restaurant will be closed for dinner service from Sat 22 Dec 2018 until Mon 31 Dec 2018 incl. Breakfast service will not be affected and available as usual.
Bars, Free WIFI, Restaurants, No Lift
Free internet available throughout the hotel
There is free parking available onsite.
Pets: No Pets accepted Guide, hearing and assistance dogs only
Check-in & Check-out
14:00 | 11:00


Dining and Bars

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Pillars Restaurant

Open for breakfast and dinner, our Restaurant serves up tasty British classics. Start the day right with a delicious full English or tuck into one of the locally-sourced a la carte options after a busy day. The steaks come highly recommended. Dinner service available Mon-Sat.

Opening hours

Breakfast: 07:00 - 09:30
Dinner: 18:30 - 21:30
Weekend times may vary
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Hotel Bar

For a relaxing tipple and a chinwag head to the lobby bar where youll find a good selection of draught beers and wines available. Its open until 2am so perfect for night owls.

Opening hours

Weekend times may vary

Location and Attractions

Getting there.

Sat nav users: type B27 6DX

Send to Tom Tom

Nearest motorway: M42, J6, 6.50 miles
Nearest train station: Acocks Green, adjacent
Nearest airport: Birmingham, 6.00 miles
Free parking on site (35 spaces)

49 Sherbourne Road
Acocks Green
B27 6DX

What's nearby?


  • Genting Arena (6.5 miles)

Cities & Attractions

  • Birmingham Wildlife Conservation Park (4.5 miles)

  • Thinktank Birmingham Science Museum (4.7 miles)

  • Symphony Hall (5.3 miles)

  • National SEA LIFE Centre Birmingham (5.3 miles)

  • Birmingham Hippodrome (5.7 miles)


  • Bullring Shopping Centre (5.5 miles)

Meetings, Conferences and Events

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With the NEC and Birmingham Airport on its doorstep, Sure Hotel by Best Western Birmingham South is perfectly placed for business travellers looking to meet in a convenient location.

There are two meeting rooms to choose from, with the biggest able to accommodate 80 delegates. Both benefit from free Wi-Fi and natural light all the better for energising your attendees. We can also provide the kit you need to make your meeting run smoothly, from projector screens to flipcharts and a wipeboard.

When it comes to events, weve got you covered. From intimate private dinners to conferences and parties, just speak to our team for more details about how we can help.

Available room set ups

U shape

Room Theatre Classroom U-Shape Boardroom Banquet
Boardroom 50 0 15 30 30
Pillars 10 0 0 8 0
Have an enquiry?
Contact events on 0844 387 62 40


TripAdvisor Traveller Rating: Rating: Based on 229 traveller reviews
Rating: 5 72
Rating: 4 58
Rating: 3 39
Rating: 2 28
Rating: 1 32


12/06/2019 Sheron1967, Solihull, United Kingdom

Okay guys, so you know when something amazing is right on your door step but you didn't notice? Well, this is what your missing out on, if you've never booked into the SURE HOTEL by WESTERN BIRMINGHA... more


Tired looking and pretty basic

12/06/2019 339michelle2015, Torquay, United Kingdom

Location is good. Free parking at back is good Receptionist service was friendly Have to climb stairs and walk through a maze of corridors to get to your room. No way suitable for disabled people or ... more


Christening Party

09/06/2019 MissAHxx, Birmingham, United Kingdom

So today I attended this hotel for a relatives christening and the area it was held in was clean and nicely set up but the bar service was extremely odd and not very customer service friendly. First o... more


Excellent service, clean rooms, homey and cosy

29/05/2019 Mobile11304659172, Newbury, United Kingdom

The rooms may be small, but you get exactly what you pay for, and with the friendly staff and delicious breakfast, I feel pretty satisfied. Our room was comfortable large enough for two, and had a ra... more


Great stay

09/05/2019 Shaf S,

Staff are very friendly. I have stayed here on and off for the last 6 months. Internet speed is very good as well. Really liked that some of the food on the menu can be halal. Good parking space and t... more