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Norfolk Royale Hotel, BW Signature Collection by Best Western

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Timeless luxury on the south coast.

A former summer home of the Duke of Norfolk, Norfolk Royale, BW Signature Collection is a well-heeled 4-star Edwardian hotel right in the centre of Bournemouth. It's only a short stroll from the resort's major attractions, including its award-winning gardens and Blue Flag beaches.
You'll never be short of things to do in Bournemouth, but if you do want to venture further afield, there's the New Forest and world-famous Jurassic Coast to explore.
A stay with us means you can relax in elegant surroundings, and we have an impressive array of facilities to enjoy. Our 95 spacious bedrooms include deluxe rooms, suites and family rooms with bunk beds. All come with Molton Brown toiletries, free WiFi and satellite TV with in-house movies.
We have a glass-roofed heated indoor pool and sauna where you can steam your troubles away, and in summer why not make the most of the good weather with al fresco dining on the veranda?

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Richmond Hill
To make a reservation please call 0800 393130 (Freephone). For all other enquiries please call 01202 551521


On site parking is charged at £16.00 per 24 hours, payable locally.
Bars, Free WIFI, Indoor Pool, Pets Allowed, Restaurants, Sauna, Twenty Four Hour Service, Lift to some floors, Spa Pool/Jacuzzi
Free internet available throughout the hotel
There is charged parking available onsite.
Pets: Accepted Pets Welcome (charge per night of £10)
Check-in & Check-out
15:00 | 11:00


Dining and Bars

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Echoes Restaurant

For fine dining whatever the occasion, Norfolk Royale, BW Signature Collection is the place to enjoy great food and great service.
Echoes Restaurant is situated on the ground floor and serves locally-sourced seasonal British cuisine. The art deco conservatory-style dining room provides a light and airy setting for breakfast and lunch, while by night it's transformed into an intimate candlelit atmosphere for dinner.
Breakfast is a choice of continental or full English, while dinner sees a three-course table d'htel menu served. We have an ever-changing seasonal menu but you can expect the likes of pan-fried cod with new potatoes, braised beef in onion gravy, and chickpea Thai curry. We're also open for lunch - including a traditional roast on a Sunday.

Opening hours

Breakfast: 07:00 - 10:30
Lunch: 12:30 - 15:30
Dinner: 18:30 - 21:30
Weekend times may vary
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Lounge Bar

At the heart of hotel life is our Lounge and Bar. Whether you're after a light bite before a show, a glass of wine with colleagues or you're treating someone special to traditional afternoon tea, we've got it covered.
On colder evenings, you can relax with a freshly ground coffee in front of the fire on our comfy leather sofas, while in summer the lounge opens on to our impressive art deco veranda where you can enjoy cocktails and snacks with friends.
Our informal lounge menu includes breakfast baps, sandwiches, salads, burgers and pizzas.

Opening hours

Weekend times may vary


Meyrick Park

Course information

Course Type: Championship
Location: Off Site
Holes: 18
Par: 69
Distance: 5689 Yards
No handicap required


0.6 miles away in Bournemouth


9 holes Yes
18 holes £20.00

Spa & Leisure

Leisure Facilities

  • Indoor Heated Leisure Pool

  • Spa Bath

  • Sauna

  • Steam Room

Indoor Swimming Pool

Craving some 'me' time? If you need to ease the stresses and strains of modern life, or unwind after a busy day exploring Dorset, our excellent leisure facilities are just the ticket. Hotel guests can enjoy free use of our heated indoor swimming pool, spa and steam room.
So whether you fancy a dip in the glass-domed pool or detox in the sauna, you can indulge in some much-needed pampering on us.
A more comprehensive range of facilities is also available to guests at the nearby West Hants Club at no extra cost. It's only a 5-minute drive from the hotel and includes a 17-metre indoor pool and fully equipped gym.

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Your special day is special to us too. We will go out of our way to ensure your expectations are not only met but exceeded, whether you're planning the wedding of the year or a simple blessing with traditional afternoon tea.

We're licensed to host civil ceremonies and partnerships and, if you're having a church ceremony, we're within walking distance of nine churches - as well as the only beach in England where you can legally get wed.

Choose from our four beautiful suites or private enchanted garden to hold your celebration. These include the Surrey Suite for intimate weddings of up to 15 seated guests, and the Dorset Suite, which can seat up to 100. If you'd like an outdoor wedding, we can host large ceremonies in our private garden, which can be heated for those chilly nights. It also has a private outside bar and barbecue area.

We have a variety of wedding packages to make it easy to choose your food and drink. Alternatively, you can work with our chefs to create a bespoke menu to reflect your personal taste and wedding theme.

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Here at The Norfolk Royale Hotel, we are licenced to host civil ceremonies and civil partnerships in each of our beautiful suites and in our landscaped private garden. We have small intimate spaces suitable for as little as 10 guests but can also seat up to 80 guests for a large ceremony in the enchanted garden.

Great food for a great day


Often the drinks reception is the first part of your perfect day where you can finally mingle amongst your loved ones, so it is a very important aspect of your wedding. The hotel can hold a drinks reception for as many as 150 guests or as few as 10. Enjoy Pimms, Prosecco, Champagne or a non-alcoholic beverage in our lounge, garden or one of our private suites. The Dorset and Surrey suites both have private bars so that your guests can purchase the drink of their choice, or alternatively you could run a bar tab and treat your party. Canaps can be arranged to accompany your arrival drinks.


Our aim is to ensure that the first meal you share as a married couple is nothing less than perfect. Your wedding breakfast can be held in various areas of the hotel. Our smaller suites create an intimate ambiance for as few as 10 guests, whereas our Dorset suite can seat 100 guests.

Great food is an essential part of a memorable event; therefore, we have a variety of packages to suit every party. Alternatively, you can work alongside our chefs to create a unique menu to reflect your personal taste and compliment the style of your big day.

If you fancy something a little different to the norm, just let us know! We can offer a hog roast in the garden, afternoon tea in the lounge or a delicious buffet rather than a standard 3 course sit down meal.


Now the fun really starts! Once again, we have a wide range of options for your evening reception. Our Dorset and Surrey suites can accommodate up to 150 guests, have private bars, sound activated disco lighting, portable dance floors and air conditioning. Or if you'd like an al fresco party we could host your evening reception in our private garden, which can be heated, has a private bar and a BBQ area.

The food will once again play a big part in your evening reception, we have a number of buffet packages, or we can organise something bespoke especially for you.

Beautiful bedrooms

Here at the Norfolk Royale Hotel we have 95 beautifully appointed en-suite bedrooms. Our honeymoon suite is a real treat for your first night as a married couple, but we also have family rooms, single rooms and everything in between.

As well as our beautiful bedrooms, overnight guests can also enjoy breakfast in our Echoes Restaurant, a dip in our indoor pool and late night drinks in our Lounge Bar. If they stay for several days they could try out dinner in the restaurant, cocktails on the terrace, afternoon tea in the lounge and everything that Bournemouth has to offer!


Registry office:

Town Hall, Bournemouth, BH2 6DY
01202 454945

Something a little different

The traditional Summer Wedding Breakfast followed by Evening Buffet and Disco isnt for everyone, so we are happy to offer many alternatives, here are some examples, but if we can do it for you we will!

Afternoon Tea
Cocktails and Nibbles
Evening Wedding
Midweek Wedding
Winter Wedding

For any enquiries please call Rachel Painter-Scott on 01202 551521

Location and Attractions

Getting there.

Sat nav users: type BH2 6EN

Send to Tom Tom

Nearest motorway: M27, J1, 28.00 miles
Nearest train station: Bournemouth, 1.30 miles
Nearest airport: Southampton, 33.00 miles
On site disabled parking (3 spaces)

Richmond Hill

What's nearby?


  • Vitality Stadium (2.5 miles)

Cities & Attractions

  • Bournemouth Pier and Theatre (0.5 miles)

  • Oceanarium (0.5 miles)

  • Brownsea Island (6.1 miles)

  • Moors Valley & Go Ape (11.3 miles)

  • Stonehenge (38.2 miles)

Meetings, Conferences and Events

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Norfolk Royale, BW Signature Collection benefits from a central location, being only a few steps from Bournemouth Square and within walking distance of the station and Bournemouth International Centre.
With many years' experience of hosting corporate events behind us, you can rely on us to go above and beyond the call of duty. We offer a choice of six meeting rooms, ranging from our small but perfectly formed Beaumont Suite to our Dorset Suite, which is ideal for large events as it can accommodate up to 120 delegates theatre-style.
There is free WiFi throughout the hotel, as well as secure underground parking for those travelling by car.
If you're hosting a corporate event with us, you can book a private banqueting suite or even dine al fresco in our beautiful private garden. Your guests can also make use of our indoor swimming pool and sauna.

Available room set ups

U shape

Room Theatre Classroom U-Shape Boardroom Banquet
Dorset 120 60 45 45 100
Sussex 90 45 30 30 90
Surrey 25 0 16 16 15
Arundel 80 40 30 35 60
Beaumont A 15 10 0 10 0
Beaumont B 15 10 6 10 0
Have an enquiry?
Contact events on 0844 387 62 40


TripAdvisor Traveller Rating: Rating: Based on 2453 traveller reviews
Rating: 5 896
Rating: 4 864
Rating: 3 414
Rating: 2 165
Rating: 1 114

Unique hotel

20/06/2019 Companion746969, Essex, United Kingdom

This hotel is easy to find ( bright pink) and offers plenty of parking under the hotel but a little costly (£16 per night). Its central location is great for restaurants, shops, gardens and the beach.... more


Wifes birthday

18/06/2019 X6477MRpeterj,

This place is amazing the staff are brilliant . Sherell was fantastic in sorting a small problem out . She was very professional in her job also the lady on the reception was very good .We had breakfa... more


Beware Parking Charges!!

18/06/2019 Flyer64268924731,

Great location, amazing breakfast, cheerful staff! Combine this with superb rooms and we had a decent stay, but wow do you pay for it! Very tired hotel needing much renovation top to bottom! Extortion... more



16/06/2019 Lynda G, London, United Kingdom

Room amazing with balcony, staff very friendly and always have a smile.. food good pizza was the best we have tasted, freshly cooked and evening meal very good too . Close to town and beach Will defi... more


Not disabled friendly

15/06/2019 JeanCheltenham, Cheltenham

Be aware that parking is limited outside the front of the hotel whether you're disabled or not. There is a car park but very tight to get in/out and if you're a wheelchair user, also be aware that t... more

Owner Response
Norfolk_GM, General Manager at Norfolk Royale Hotel, responded to this review
Dear Jean, I am sorry to hear that you was not happy regarding the parking situation at the hotel. Unfortunately, due to the main car park location we are unable to make this accessible for disabled or less able guests, which is why we have the front forcourt avaliable to those who request. Unfortunately, without a request being made we are unable to know when a guest requires disabled parking. We endevour to help all guests where and when we can and there is also a ramp at the front of the building to help with access, Porters are on hand to help with all guests aswell. To conclude, I hope you will consider staying with us again in the future to allow us to make your stay as enjoyable and comfortable as possible. I thank you for your feedback. Kind regards,