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Norfolk Royale Hotel, BW Signature Collection by Best Western

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Timeless luxury on the south coast.

A former summer home of the Duke of Norfolk, Norfolk Royale, BW Signature Collection is a well-heeled 4-star Edwardian hotel right in the centre of Bournemouth. It's only a short stroll from the resort's major attractions, including its award-winning gardens and Blue Flag beaches.
You'll never be short of things to do in Bournemouth, but if you do want to venture further afield, there's the New Forest and world-famous Jurassic Coast to explore.
A stay with us means you can relax in elegant surroundings, and we have an impressive array of facilities to enjoy. Our 95 spacious bedrooms include deluxe rooms, suites and family rooms with bunk beds. All come with Molton Brown toiletries, free WiFi and satellite TV with in-house movies.
We have a glass-roofed heated indoor pool and sauna where you can steam your troubles away, and in summer why not make the most of the good weather with al fresco dining on the veranda?

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Richmond Hill
For enquiries or to make a reservation please call 01202 551521


Bars, Free WIFI, Indoor Pool, Pets Allowed, Restaurants, Sauna, Twenty Four Hour Service, Lift to some floors, Spa Pool/Jacuzzi
Free internet available throughout the hotel
There is charged parking available onsite.
Pets: Accepted Pets Welcome (charge per night of £10)
Check-in & Check-out
15:00 | 11:00


Dining and Bars


Echoes Restaurant

For fine dining whatever the occasion, Norfolk Royale, BW Signature Collection is the place to enjoy great food and great service.
Echoes Restaurant is situated on the ground floor and serves locally-sourced seasonal British cuisine. The art deco conservatory-style dining room provides a light and airy setting for breakfast and lunch, while by night it's transformed into an intimate candlelit atmosphere for dinner.
Breakfast is a choice of continental or full English, while dinner sees a three-course table d'htel menu served. We have an ever-changing seasonal menu but you can expect the likes of pan-fried cod with new potatoes, braised beef in onion gravy, and chickpea Thai curry. We're also open for lunch - including a traditional roast on a Sunday.

Opening hours

Breakfast: 07:00 - 10:30
Lunch: 12:30 - 15:30
Dinner: 18:30 - 21:30
Weekend times may vary

Lounge Bar

At the heart of hotel life is our Lounge and Bar. Whether you're after a light bite before a show, a glass of wine with colleagues or you're treating someone special to traditional afternoon tea, we've got it covered.
On colder evenings, you can relax with a freshly ground coffee in front of the fire on our comfy leather sofas, while in summer the lounge opens on to our impressive art deco veranda where you can enjoy cocktails and snacks with friends.
Our informal lounge menu includes breakfast baps, sandwiches, salads, burgers and pizzas.

Opening hours

Weekend times may vary


Meyrick Park

Course information

Course Type: Championship
Location: Off Site
Holes: 18
Par: 69
Distance: 5689 Yards
No handicap required


0.6 miles away in Bournemouth


9 holes Yes
18 holes £20.00

Spa & Leisure

Leisure Facilities

  • Indoor Heated Leisure Pool

  • Spa Bath

  • Sauna

  • Steam Room

Indoor Swimming Pool

Craving some 'me' time? If you need to ease the stresses and strains of modern life, or unwind after a busy day exploring Dorset, our excellent leisure facilities are just the ticket. Hotel guests can enjoy free use of our heated indoor swimming pool, spa and steam room.
So whether you fancy a dip in the glass-domed pool or detox in the sauna, you can indulge in some much-needed pampering on us.
A more comprehensive range of facilities is also available to guests at the nearby West Hants Club at no extra cost. It's only a 5-minute drive from the hotel and includes a 17-metre indoor pool and fully equipped gym.



Your special day is special to us too. We will go out of our way to ensure your expectations are not only met but exceeded, whether you're planning the wedding of the year or a simple blessing with traditional afternoon tea.

We're licensed to host civil ceremonies and partnerships and, if you're having a church ceremony, we're within walking distance of nine churches - as well as the only beach in England where you can legally get wed.

Choose from our four beautiful suites or private enchanted garden to hold your celebration. These include the Surrey Suite for intimate weddings of up to 15 seated guests, and the Dorset Suite, which can seat up to 100. If you'd like an outdoor wedding, we can host large ceremonies in our private garden, which can be heated for those chilly nights. It also has a private outside bar and barbecue area.

We have a variety of wedding packages to make it easy to choose your food and drink. Alternatively, you can work with our chefs to create a bespoke menu to reflect your personal taste and wedding theme.


Registry office:

Town Hall, Bournemouth, BH2 6DY
01202 454945

For any enquiries please call Rachel Painter-Scott on 01202 551521

Location and Attractions

Getting there.

Sat nav users: type BH2 6EN

Send to Tom Tom

Nearest motorway: M27, J1, 28.00 miles
Nearest train station: Bournemouth, 1.30 miles
Nearest airport: Southampton, 33.00 miles
On site disabled parking (3 spaces)

Richmond Hill

What's nearby?


  • Vitality Stadium (2.5 miles)

Cities & Attractions

  • Bournemouth Pier and Theatre (0.5 miles)

  • Oceanarium (0.5 miles)

  • Brownsea Island (6.1 miles)

  • Moors Valley & Go Ape (11.3 miles)

  • Stonehenge (38.2 miles)

Meetings, Conferences and Events


Norfolk Royale, BW Signature Collection benefits from a central location, being only a few steps from Bournemouth Square and within walking distance of the station and Bournemouth International Centre.
With many years' experience of hosting corporate events behind us, you can rely on us to go above and beyond the call of duty. We offer a choice of six meeting rooms, ranging from our small but perfectly formed Beaumont Suite to our Dorset Suite, which is ideal for large events as it can accommodate up to 120 delegates theatre-style.
There is free WiFi throughout the hotel, as well as secure underground parking for those travelling by car.
If you're hosting a corporate event with us, you can book a private banqueting suite or even dine al fresco in our beautiful private garden. Your guests can also make use of our indoor swimming pool and sauna.

Available room set ups

U shape

Room Theatre Classroom U-Shape Boardroom Banquet
Dorset 120 60 45 45 100
Sussex 90 45 30 30 90
Surrey 25 0 16 16 15
Arundel 80 40 30 35 60
Beaumont A 15 10 0 10 0
Beaumont B 15 10 6 10 0
Have an enquiry?
Contact events on 0845 620 0506


TripAdvisor Traveller Rating: Rating: Based on 2389 traveller reviews
Rating: 5 864
Rating: 4 853
Rating: 3 403
Rating: 2 162
Rating: 1 108

Outstanding. This is the real deal!

18/01/2019 Jane S, Bishops Stortford, United Kingdom

This is our 4th visit to the Norfolk Royale in Bournemouth. We come every January when they offer a special rate for Dinner, bed and breakfast. It's a 4 star hotel with swimming pool, sauna and steam ... more



15/01/2019 darrenah, Banbury, United Kingdom

I’ve stayed in many of Bournemouth’s hotels over the years and have to say that i wasn’t overly impressed with the Norfolk Royale. The room was a little tired and dated, along with the rest of the pla... more


Good position .... but

13/01/2019 mitchell39j, Bexhill-on-Sea, United Kingdom

I would not rate this Hotel as 4*. Yes, the position is good for accessibility into the town but that is as far as it goes. We upgraded over New Year at a cost of £40.00 per night, definitely not wor... more


Good break

07/01/2019 pesue1, Nuneaton, United Kingdom

Came with friends for 2 night, 3 day break. Staff were very friendly and helpful, a nice touch to have parking for our less able friends at the front of the hotel reserved, parking otherwise is under ... more


Great location

07/01/2019 denise247, Northampton, United Kingdom

Our second visit to this hotel. Food is excellent. However, we found on this trip that housekeeping left a little to be desired. Not overtly bad but lack of attention to detail e.g. no spoons with ... more