clean, free bottled water, good AC, clean bathroom, modern decor, comfortable bedding
My family and I stayed here in August 2016 in a 1 bedroom suite on the 16th (top) floor. If you are from the US, and you willingly forget what you know about the Best Western brand, and you ignore the few signs in the lobby and the few labels on the towels, slippers and free toiletries (the razors and toothbrushes are for sale but they are clearly marked so), you could easily imagine yourself being at a Grand Hyatt or Hilton. Apparently, not all Best Westerns are equal, and there is something to the formal name of this hotel, 'Best Western Premier'.
The rooms (and hallways) were recently renovated and are spacious. The furnishings are modern and well maintained. And both televisions were large, new flat panels, one in the living area and the other in the bedroom. The bedding was very comfortable (no saggy zones), and the sheets and pillows were soft. The bathroom was very clean and I absolutely loved the deep bathtub, separate shower with nice controls, good water pressure, and shower handle. Most, I loved the smart toilet with bidet, auto flush, seat warming, and gentle drying mechanism for your backside. The room cleaning service was excellent, our daily chambermaid always had a smile. Bottled water was complimentary and plentiful, which is HUGE if you are shy about drinking the local water while you acclimate; we had enough bottles to hydrate at the hotel and pack a couple for day excursions. The AC was awesome and the two (yes, two zones) thermostats were quite user friendly and accurate (some numbers skip in F because of the conversion from C; it's not broken).
I do think the gym could use improvement, and the buffet can get monotonous, though it is very tasty and the variety is good if you are open to Korean / Asian food. As important, I never got sick once and I thought the prices were fair. As stated, the hotel is very clean and you can tell the staff takes great pride in doing a good job.
The hotel is well placed across the river from the 'Yoeido' area and a huge mall a bit farther south called Times Square. Nearby to the NW is the very fashionable Hongdae area, which is known for its hip and young vibe, as it is near a few universities. Cabs are cheap by American and other city standards, and the subway (Mapo) is a 2 minute walk. Basically, this hotel, though not much to do within an immediate 3-4 block radius, is quite accessible to diversions. The Han River is also quite close, where you can walk, bike, and do other fun stuff. I quite liked the quieter location, especially traveling with young kids, as the busier areas can feel 'too busy' after a while.
Though I do like to stay at 4 and preferably 5 star hotels, I honestly did not feel like I was wanting for anything. Yes, you usually do get what you pay for, but I don't think paying 50% more would have improved my room. Some of the very upscale hotels might have a better gym or more restaurants or even a department store attached, but I very much loved my clean room with free bottled water, good AC, clean bathroom, modern decor, comfortable bedding, etc...