Seraphine Hammersmith Hotel, Sure Hotel Collection by Best Western

  • 8.1 /10 Fantastic
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Live the high life in London!

Seraphine Hammersmith Hotel in London is ideally located on King Street, Hammersmith, just a few minutes walk from the Hammersmith tube and bus stations to keep you close to the capitals best bits.

This modern, intimate chic hotel is just the place for a few days holiday or short business trip. Whatever your reason for stopping by you'll find plenty of reasons to pay a visit to the stylish shops, bars and restaurants nearby. Hammersmith Apollo is only a few minutes walk from the hotel for those wanting to see famous funnies, and the hotel is also within easy access to both the Olympia and Earls Court Exhibition Centres. We're also a short haul from Heathrow Airport if you're en route to holidays elsewhere.

Please note: Hotel doesn't have a restaurant onsite.

For your information

Breakfast is continental Grab and Go only. As this hotel does not have an on-site Restaurant, guests are welcome to order from Deliveroo, or Just Eat to be delivered to the hotel.

Rooms & Rates


Dining and Bars

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This modern, comfy-cozy bar offers a range of snacks and drinks. Whatever your wants, we'll serve you with a smile after a great day out in London.

Opening hours

Weekend times may vary

Location and Attractions

Getting there.

Sat nav users: type W6 0QW

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84 King Street
W6 0QW

What's nearby?

Meetings, Conferences and Events

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Only a few minutes walk from Hammersmith tube station, the Seraphine Hammersmith is conveniently located for business travellers.
Our King Suite is our on site dedicated board room seating up to 14 delegates, with free Wi FI, Stationaries, Flipcharts & Screen & Bottle of Water.
Olympia and Earls Court Exhibition Centres just a 5-minute taxi ride or a few stops on the tube, the Seraphine Hammersmith is the perfect location for your business meeting

Available room set ups


Room Theatre Classroom U-Shape Boardroom Banquet
Kings Suite 0 0 0 14 0
Have an enquiry?
Contact events on 0844 387 62 40

Amenities and Policies

Services: 24 Hour Room Service, Bars, Free WIFI, Lift to some floors
Internet: Free internet available throughout the hotel.
Parking: There is parking available nearby.
Check-in & Check-out: 14:00 | 12:00
Pets: Guide and hearing dogs only


TripAdvisor Traveller Rating: Rating: Based on 959 traveller reviews
Rating: 5 212
Rating: 4 399
Rating: 3 202
Rating: 2 80
Rating: 1 66

Good for a business trip

11/09/2020 tomy422, Manchester, United Kingdom

Good location, especially if you need to be in this area for a business trip. Hotel is good, clean and has the facilities you need as a business traveller. Lots of good restaurants nearby if you nee... more


Great hotel in Central London

23/02/2020 Jan W, Dawlish, England, United Kingdom

What a delight to find this hotel that was chic, clean and reasonably priced. Perfect for our trip to see Eric Clapton at the Eventin Hammersmith. Staff are friendly and the room, although small was c... more

Owner Response
Ronnie C, General Manager at Best Western Plus Seraphine Hammersmith Hotel, responded to this review
Dear Guest On behalf of the entire team a huge thank you for your wonderful comments. I am so pleased that you enjoyed your stay and look forward to your next visit when we can once again make sure that you go back with fond memories. Regards Ronnie

Tiny, filthy rooms.

17/02/2020 Robert W,

Rooms are ridiculously small. We had to be moved from the first room we got as the smell from the toilets was unbearable. Second room was extremely small like the first. The pillows were stained and... more

Owner Response
Ronnie C, General Manager at Best Western Plus Seraphine Hammersmith Hotel, responded to this review
Dear Guest Thank you for your feedback and can I apologise most profusely with regards to the state of the room. To be honest this is the first time I have heard comments about the cleanliness to be this bad. The experience you encountered is totally unacceptable and i will be speaking to the Housekeeping team this morning. Please do give us another opportunity to show that this was perhaps a one off. Regards Ronnie


17/02/2020 RobynPepe,

HORRIBLE!! BEWARE!! The room smelled and was extremely dirty, the lampshades, furniture, and rugs were stained, the bedding hadn’t been changed and was stained, there was thick mold in the bathroom, h... more

Owner Response
Ronnie C, General Manager at Best Western Plus Seraphine Hammersmith Hotel, responded to this review
Dear guest You know this is totally untrue and hence I have no comments to make. Regards Ronnie

sorry sad location

12/02/2020 Christine P, Gloucester, United Kingdom

this was a bad night of no sleep, our room was on the front of the hotel where there was constant deliveries to the shops on the high street. Iceland directly opposite had a massive delivery at 5am, v... more

Owner Response
Ronnie C, General Manager at Best Western Plus Seraphine Hammersmith Hotel, responded to this review
Dear Guest Please accept my very sincere aplogies for the disturbance caused in the early hours of the morning. All the front facing bedrooms have double glazing and in addition we also provide ear plugs for guests whio are light sleepers. As you can imagine this is beyond our control and I do hope you will return and we could always allocate you a room at the back. Regards Ronnie