Unlock your senses at Cadbury World
You can’t mention Birmingham without conjuring up images of delicious Cadbury’s chocolate.
So influential was the manufacturer in Birmingham, it even built its own town for the factory workers. Today, you can visit this peaceful village suburb with your family and make your way around the factory that gave us the Crème Egg, the Roses tin and of course, the Dairy Milk bar.
It’s not a tough sell to the kids. A day exploring the world of chocolate, seeing how it’s made, tasting it and even experiencing a chocolate rain shower? We imagine there isn’t a child alive who wouldn’t jump at the opportunity to live out their dreams of Willy Wonka-style decadence.
Cadbury World is also a fascinating journey that invites you to discover first-hand how every Cadbury’s chocolate bar is made. Starting with the cocoa, sourced from the rainforests of the Amazon, you’ll travel back home where it has a glass and a half added to it, before ending up on the shelves.
Along the way, you’ll see, smell and taste the things that make Cadbury’s chocolate so special. And to make things even more exciting, there’s a 4D chocolate adventure zone, featuring a cinema experience starring some of Cadbury’s most popular characters (that’s Freddo for kids, and the Milk Tray Man for mums).
The adults will enjoy Advertising Avenue where childhood memories will come flooding back as you look at the images that got your mouth watering all those years ago. For the history buffs, Bull Street recreates the very first Cadbury shop from 1824 and is an authentic stroll to past times.
Don’t forget to get a memento of your family city break by trying out the green screen photo experience, Choose from a selection of backdrops for your photos which are then available to purchase at collection points. But don’t forget that anything green can’t be seen so be careful what you wear that day.
Why not time your weekend break with Easter and give the kids a chocolate treat this year that’s different from the usual egg hunt? The run up to Christmas might also be a great time for your city break to Birmingham where you can combine shopping under twinkly lights with all the magic of a world where chocolate is everywhere.
Oh – and did we mention there’s a Crunchie rollercoaster?
We've a number of great Best Western hotels near Cadbury World for a family break. You're guaranteed a quality night's sleep so you'll be ready to take full advantage of the day's activities.
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