DORSET HOTEL JOINS GLOBAL HOTEL BRAND TO DRIVE TOURISM

Converted from two stunning Victorian villas, the hotel has been restored to its original grandeur. Formerly home to the Duke of Norfolk, The Norfolk Royale Hotel, BW Signature Collection is renowned for its quality service and attention to detail.

The property is only 10 minutes away from the railway station and has a private underground car park, making it easy to access no matter how visitors plan on arriving. There are 95 comfortable, en-suite bedrooms and suites available and delicious British cuisine is served all day at the hotel’s The Echoes Restaurant.

The hotel also has a wealth of leisure facilities, including an indoor swimming pool, sauna, steam room and jacuzzi, for its guests to enjoy amidst the hotel’s beautiful gardens.

Upon joining the Best Western Great Britain brand, The Norfolk Royale Hotel, BW Signature Collection, has access to a range of tools and expertise to support in driving tourism to the local area.

Rachel Painter-Scott, General Manager for The Norfolk Royale Hotel, BW Signature Collection commented: “We’re extremely proud to, join the Best Western family and take the property to the next level. We’re excited to see what the future holds now we are part of a 260-strong family of independently owned hotels across the country.”

Rob Paterson, CEO at Best Western Great Britain, added: “We’re delighted to welcome The Norfolk Royale Hotel, BW Signature Collection by Best Western to our brilliantly different collection of independently owned properties. Best Western members are investing for the future and changing for the better. Our BW Signature Collection is an example of how we are delivering more to our guests. We look forward to working in partnership with the team at the hotel to showcase and celebrate their hotel both locally and globally."

Best Western Great Britain’s members have invested over £210m since 2015 improving properties and guest experiences.

To find out more about The Norfolk Royale Hotel, BW Signature Collection, or to book a room, visit: https://www.bestwestern.co.uk/hotels/norfolk-royale-hotel-bw-signature-collection-by-best-western-84262

ENDS

About Best Western GB

Best Western is a brilliantly different collection of independent hotels proudly giving a personal welcome to guests for over 70 years. With over 260 distinctive hotels in Great Britain alone, there is more to explore with Best Western.

Best Western GB is a retained-profit membership organisation that helps hotels maintain their independence. Committed to representing the views of its independently owned member hotels, Best Western GB tackles key industry issues on their behalf, including the effects of Government policies and legislation, industry changes and environmental impact on the heartbeat of the Great British hospitality industry.

To find out more visit Best Western GB's Media Centre: www.bestwestern.co.uk/company/best-western-media-centre

Contact Sophie Proffitt, PR and Comms Manager for more information [email protected]