Brexit is Brits’ saddest moment of 2016

As Blue Monday, the most depressing day of the year, approaches, many Brits will be hoping the rest of 2017 proves more positive than 2016. When asked by Best Western Great Britain about their saddest moment in 2016, Brexit topped the charts (27%), closely followed by Trump’s victory in the US election (20%).

The loss of national treasures was also prominent on the list, with 1 in 10 respondents saying Terry Wogan’s death was the lowest point of their year, 8% picking David Bowie’s passing and 5% claiming George Michael’s death was their most depressing moment.

The break-up of Great British Bake Off and death of Harambe the Gorilla also made it onto the list and for one person, the Queen having a heavy cold at Christmas proved to be their saddest moment in 2016. 

Whilst 60% of adults felt that 2016 was sadder than 2015, more than half are optimistic that 2017 will be a great year.

To help Brits kick-start their year on a positive note, Best Western is extending its winter sale and is offering 30-50% all its hotels until March with prices starting from £58 for stays across the UK*. Throughout Blue Monday, Best Western’s Call Centre will distribute treats such as free stays and upgrades at random to bookers.

*The rate will appear as ‘Winter Sale Rate’ on the Best Western website. Example deals include:

  • Best Western Plus Mosborough Hall Hotel – Saturday 28th Jan – from £58 BB for two people on the Winter Sale Rate
  • Best Western Glendower Hotel – Sat 28th Jan – from £64.40 BB for two people on the Winter Sale Rate


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Editors’ notes:

Winter Sale Rate terms & conditions

The Winter Sale Rate is full prepay, non refundable and non cancellable and is exclusively for Best Western Rewards Members. To benefit from the offer, non-members can join for free during the booking process via the Best Western website or call centre. All Best Western hotels are independently owned and managed and as such availability of the Winter Sale Rate will vary from hotel to hotel and some hotels may not participate in the promotion. The Winter Sale Rate discount is applied to each hotel’s Flexible Bed & Breakfast Rate which may fluctuate or be limited during key holiday periods and may be subject to mid-week or weekend stays. Hotels may review and change their Flexible Rate on a daily basis, affecting the price and availability of the Winter Sale Rate. The Winter Sale Rate is available at participating Best Western hotels on selected dates for stays between 1 December 2016 and 31 March 2017. The number of rooms available at any hotel on the Winter Sale Rate may be limited. Customers are advised to check availability of the Winter Sale Rate at their chosen hotel online by visiting or by calling 0844 387 6660. 


Full T&C apply and can be found on the website All rates featured in this release were correct as of 04.01.17.

Best Western GB represents the largest collection of independently owned and family run hotels in Great Britain, with over 260 properties across the country. From beach front properties and mountain views, to city escapes, rural retreats and both modern and listed buildings, each hotel is different. What brings them together is their commitment to the quality, value and standards of service that every guest receives.

Best Western GB is a retained-profit membership organisation that helps hotels maintain their independence. Committed to representing the views of its independently owned member hotels, Best Western GB tackles key industry issues on their behalf, including the effects of Government policies and legislation, industry changes and environmental impact on the heartbeat of the Great British hospitality industry.

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