Best Western GB is weathering the difficult conditions of the British high street, reporting its strongest six-month hotel recruitment performance in recent history

The group, which represents over 260 independent hotels, has already expanded its portfolio of hotels in Great Britain by over 10 this year, marked by the recent arrival of the Queensway Hotel in London to its Sure Hotel Collection. This sees a continuation of a record-breaking period for the business, with 2018 representing the highest number of annual activations and a second consecutive year of growth of hotel numbers.

Best Western GB has also expanded and diversified its offering to customers this year, with the launch of two boutique brands, Aiden and Sadie. The new propositions offer developers and investors the opportunity to reposition and re-badge existing properties or to transform other buildings to create unique hotels in the upper midscale and upscale segments, respectively.

Rob Paterson, CEO at Best Western GB, said: “It has been a great first half of the year for us, and 2019 is shaping up to be our most ambitious year of growth in recent history. Despite the challenging conditions of the British high street, we are looking towards the high street for possible expansion with our unique offering continuing to disrupt and capture the market share. It is testament to the work that my team has been doing, and the investment we’ve made into our organisation, to help support the growth of independent hospitality across the UK.

“We proudly champion our hotel members’ independence and heritage, and we are continuing to invest significantly in new sales, marketing and revenue technology to give owners and operators even more compelling reasons to join Best Western.”

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About Best Western GB

Best Western is a brilliantly different collection of independent hotels proudly giving a personal welcome to guests for over 70 years. With over 260 distinctive hotels in Great Britain alone, there is more to explore with Best Western.

Best Western GB is a retained-profit membership organisation that helps hotels maintain their independence. Committed to representing the views of its independently owned member hotels, Best Western GB tackles key industry issues on their behalf, including the effects of Government policies and legislation, industry changes and environmental impact on the heartbeat of the Great British hospitality industry.

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