BEST WESTERN BIDS GOODBYE TO BORING MEETINGS
GB’S LARGEST COLLECTION OF INDEPENDENT HOTELS TO UNVEIL BRAND-NEW CONCEPT AT THE MEETINGS SHOW
Best Western GB is to unveil its new ‘Business as Unusual’ concept for its corporate meetings and events offering at The Meetings Show this month. The immersive, construction site-inspired exhibition stand encourages delegates to break away from boring and discover how the hotel group’s corporate venues and spaces surprise with an extra dose of extraordinary.
The new concept promotes the notion that, when it comes to corporate events, businesses do not need to sacrifice personality for practicality. The group offers an ever-growing brand collection of over 260 independent hotels and unique venues, providing a range of event spaces and facilities to suit any business need or budget.
The offering includes quirky facilities for team building activities, such as an escape rooms experience at the Best Western Premier East Midlands Airport Yew Lodge Hotel; adrenaline-fuelled Total Wipeout challenges at Best Western Plus, Sheffield Mosborough Hall Hotel; gin masterclasses at their very own distillery in Roker Hotel, BW Premier Collection by Best Western in Sunderland and high-rope zipline treetop adventures at Beamish Hall Country House Hotel, BW Premier Collection in County Durham.
Rob Paterson, CEO at Best Western GB, said: “At Best Western GB our collection of independent hotels gives corporate travellers and meeting organisers the opportunity to do business as unusual. We have venues that provide all the facilities that business travellers expect, but that also provide the unexpected too – to inspire teams and get pulses racing rather than eyes rolling.”
Best Western GB will be exhibiting at The Meetings Show, 26-27 June 2019, at London Olympia, stand no G302.
ENDS
About Best Western GB
Best Western is a brilliantly different collection of independent hotels proudly giving a personal welcome to guests for over 70 years. With over 260 distinctive hotels in Great Britain alone, there is more to explore with Best Western.
Best Western GB is a retained-profit membership organisation that helps hotels maintain their independence. Committed to representing the views of its independently owned member hotels, Best Western GB tackles key industry issues on their behalf, including the effects of Government policies and legislation, industry changes and environmental impact on the heartbeat of the Great British hospitality industry.
To find out more visit Best Western GB's Media Centre: www.bestwestern.co.uk/company/best-western-media-centre