This week Best Western GB announces the launch of the latest Peel Hotel to join the Sure Hotel Collection brand, growing its portfolio to over 260 independent properties. Crown & Mitre Hotel, Sure Hotel Collection by Best Western, Carlisle, offers the perfect mix of Edwardian grandeur, beautiful original features including elegant sweeping staircase, as well as all the modern comforts of home to create a relaxed and welcoming atmosphere.

Following its strongest six-month hotel recruitment performance in recent history, Best Western has now launched 11 hotels in 2019, with ambitious targets for the remainder of the year. This sees a continuation of a record-breaking period for the business, with 2018 representing the highest number of annual activations and a second consecutive year of growth of hotel numbers.

Crown & Mitre Hotel, Sure Hotel Collection by Best Western is the fourth Peel Group property to be launched within the Best Western portfolio, following the activation of the Midland Hotel, Bradford last month. The remaining five Peel Hotels properties will join BWGB later this year. The hotel, located just one mile from Carlisle Railway station, provides wealth of opportunities for shopping, sightseeing, celebrating or doing business.

The hotel's 91 bedrooms include six king-size club rooms and two suites, including four poster bed, and family rooms with PlayStations to keep family members entertained. Historic attractions such as Carlisle Castle, Tullie House Museum and Carlisle Cathedral are only a 5-minute walk from the hotel, and racegoers can enjoy a flutter at Carlisle Racecourse, less than 3 miles away, while the Lake District, Scottish Borders and Hadrian's Wall are all within a half-hour drive.

Rob Paterson, CEO at Best Western Great Britain, added: “We’re delighted to welcome the latest Peel Hotel, The Crown and Mitre, to our Sure Hotel Collection by Best Western brand. Best Western now has brands to suit every guest, from economy to luxury, across over 260 locations in Great Britain. We look forward to working in partnership with the team at the hotel to showcase and celebrate their hotel both locally and globally."

To find out more about Crown & Mitre Hotel, Sure Hotel Collection by Best Western or to book a room, visit:

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About Best Western GB

Best Western is a brilliantly different collection of independent hotels proudly giving a personal welcome to guests for over 70 years. With over 260 distinctive hotels in Great Britain alone, there is more to explore with Best Western.

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