Our Collection Brands

BW Signature Collection by Best Western

An exclusive collection of cool, daring hotels, distinguished by their originality and individual personas.

Enticing guests with a unique hotel experience marked by a home-away-from-home comfort and value, BW Signature Collection® is the perfect travel accommodation. Our collection of surprisingly affordable hotels offers today’s travellers relaxed settings, modern amenities, and a warm welcoming stay – locally and around the world.

BW Premier Collection by Best Western

Embark on a journey of local flair and style.

BW Premier Collection® by Best Western is our most exclusive collection of carefully curated hotels, offering today’s traveller an inspired experience in luxury. Each hotel’s identity is unmistakably tied to its destination, providing an authentic boutique experience that reflects the unique personality of each locale. From the lobby to the room, every detail is thoughtfully considered. This experience is anything but expected; it is memorable, sophisticated and thoroughly superior.

Lets Talk

Contact our Hotel Development Team

Terii Dunne

Business Development Director

With a lifelong career in the hotel industry, Terii leads new business for BWH Hotels GB across our array of 19 brands. Whether you are a developer, operator, or owner of hotels, Terii is the person to talk to about working with a brand that understands you.

[email protected] 07967 173 954

Mark Stanley

Head of Hotel Development & Member Services

With 23 years' of brand experience, Mark directs Acquisition, Retention and Quality strategies. He manages hotel growth via new recruitments into BWH brands, new builds and conversion projects, maintains brand quality, and is key in developing member engagement.

[email protected] 07967 173 936