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Best Western Fan Club

Fan-atical about Customer Service

When I was younger, I was part of the official Spice Girls fan club. Cringe.

Now I am older (and wise enough to have cancelled my membership) I miss being part of such an enthusiastic bunch. It’s all I ‘like’ this and I ‘like’ that now. No real devotion is involved in a ‘like’. So, are fan clubs a thing of the past? Where has the ‘fan’aticism gone out of the fan clubs?

‘Right here’, we have a newly appointed Fan Club President, who would argue that fan clubs are back!

This is music to my ears as Drew has restored this initiative to its former glory, badges and all, and has begun enrolling members to the club who sing the praises of the hard working agents at Best Western central office.

There are so many things that I love about this. Firstly, the affirmation that there are still some people who are happy to put pen to paper, fingertip to keyboard, stylus to touch screen to thank those who go above and beyond to offer excellent customer service. Secondly, I love the fact that there is a contact centre that can provide a genuinely good service.  I mean, let’s be honest, we’ve all been there sat on hold for what feels like hours and hours being assured ‘our call is important’ and we’re ‘moving up the queue’. Just the thought of that automated robot makes me want to scream. So, how refreshing to think that this is not the future of customer service.

I’m not going to ask you to press 1 on your touch tone telephone if you agree or press 2 if you disagree or need technical assistance. I’m simply celebrating good old fashioned customer service and the return of a fan club I can actually be proud to be a part of. If you want to join me I promise you can trust me on this. I’ve grown up since the Spice Girls days and acquired some taste!

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