Best Western hotels UK News

Best Western announces winner of 'Hotel of the Year' awards

Mikhaila — Tue, 20 Mar 2007 00:00:00 GMT

Best Western Hotels GB announces the winners of the highly competitive ‘Best Western Hotel of the Year’ awards at its Annual Members’ Conference, 20-22 January 2007, held this year at the Edinburgh International Conference Centre (EICC). The highly sought after awards are open to all 290 member hotels of the Best Western consortium and awards are also given to regional hotel winners for their achievement.

The awards are based on various criteria such as quality assessment scores, customer service skills, quality awards and achievements, and brand compliance.

This year’s winner – the Best Western Midland Hotel, Derby achieved an outstanding result and the hotel’s combined effort to meet and exceed all standards, branding and criteria ensured a wining award for the four-star hotel. The hotel is an elegant Victorian listed building, sympathetically restored with 95 bedrooms and a fine-dining restaurant.

David Clarke, chief executive of Best Western Hotels GB commented: ‘'Best Western strives to offer its guests the very best in service and hospitality. The Best Western Hotel of the Year awards scheme recognises the very best of the best and serves to encourage all of its member hotels to constantly seek improvement.

The Best Western Midland Hotel is a shining example to all independent hoteliers, Best Western or not, of the standards that can be achieved through the understanding of guest requirements and truly satisfying business and leisure travellers’ needs.'

Congratulations also go out the following regional winners:

Scottish Region - Best Western Bruntsfield Hotel, Edinburgh
North East Region - Best Western Rombalds Hotel & Restaurant, Ilkley
North West Region - Best Western Appleby Manor Country House Hotel, Norwich
South East region - Best Western Delmere Hotel, Central London, Hyde Park
South West region – Best Western Ilsington Country House Hotel, Dartmoor
Central East region - Best Western Annesley House Hotel, Norwich
Central West region - Best Western Midland Hotel, Derby

For more information about Best Western Hotels GB, visit www.bestwestern.co.uk or to make a reservation call 0845 33 00 120.

Valentine’s 2007 boasts even more amorous options with Best Western Hotels GB

Mikhaila — Tue, 20 Mar 2007 00:00:00 GMT

Champagne trips to France, romantic city breaks and ‘wet and wild’ activities to name but a few…

With Valentine’s Day, 14th February, fast approaching and Cupid’s arrow going into overdrive, Best Western Hotels GB, the largest group of independently owned and managed hotels in Great Britain, has today announced a variety of breaks that offer the ideal getaway for romantics!

Whether guests indulge in some bubbly on a day cruise to France, sample the delights of romantic and medieval York or even go white water rafting with a loved one, Best Western Hotels GB is offering breaks all across Great Britain, putting the fun ‘n’ folics’ back into Valentine’s Day.

Best Western hotels are all independently owned, so each guest’s Valentine’s Day will be a unique experience. From four-poster beds, log fires and outdoor hot tubs to sophisticated city breaks and white water rafting, there is something to keep even the most die-hard romantic entertained.

To request a Best Western brochure or view the hotels
visit: www.bestwestern.co.uk or call 0845 33 00 120 to make a reservation.

HOT NIGHT IN – Relax and enjoy the spectacular views of Ben Nevis in Scotland whilst relaxing outside in a hot tub, could anything be more heavenly? The three-star Best Western Glenspean Lodge Hotel in Fort William is an attractive country house set in five acres of gardens with spectacular views of the Nevis Range - an oasis of peace and tranquillity and perfect for a romantic weekend away. With luxurious rooms with four-posters, you can relax in this country setting and enjoy the tranquil surroundings.
Prices start from £65 per person for Valentine’s night (14th February), on a dinner, bed & breakfast basis.

ROMANTIC CITY BREAK TO YORK – York is arguably the finest medieval city in the UK and the three-star Best Western Dean Court Hotel commands arguably the finest location in the city – opposite the medieval masterpiece of York Minster. Guests can enjoy the romance of walking the city’s cobbled streets, enjoying the river views and indulge in some of York’s finest food at the hotel’s two AA rosette winning restaurant.
Prices start from £75 per person staying on Valentine’s night (14th February) for one night on a bed and breakfast basis.

TRUE ROMANCE IN WILTSHIRE - Why not enjoy fine dining, open log fires and four-poster beds for a truly special Valentine’s Day at the three-star Best Western Red Lion Hotel, Salisbury? This beautiful traditional 13th Century coaching inn is the perfect setting for true romance. Offering individually decorated bedrooms with four-poster beds and you can add a special touch to your weekend with ‘little luxuries’ such as champagne, chocolates or flowers. The hotel’s AA rosette awarded restaurant with a beautiful courtyard is an impressive backdrop for a traditional romantic break.
Prices start from £77 per person staying on Valentine’s night (14th February) on a dinner, bed and breakfast basis. For guests wanting to stay over the weekend, prices start from £154 per person for two nights (16th and 17th February) on a dinner, bed and breakfast basis.

CHAMPAGNE DAY CRUISE TO FRANCE - If you and your loved one like to indulge in a little bubbly whilst going to the country that invented ‘l’amour’, then the Champagne Day Cruise is just for you. Staying at the three-star Best Western Churchill Hotel and Health Club in Dover, guests will enjoy a two-night break including a cruise to Calais for the day, enjoying some Champagne on the way over, followed by a gourmet meal in a French restaurant.
Prices start from £222.15 per person for two nights, staying on the Valentine’s weekend (Friday, 16th February and Saturday, 17th February) on a dinner, bed and breakfast basis, including Champagne Cruise and lunch in Calais.

WHITE WATER RAFTING IN WALES – For those who like to get wet and wild with a loved one, the white water rafting experience is a must. The North Wales centre is dam controlled so white water is guaranteed for you and your partner. The course is one and a half kilometres long and you will have 3-4 descents in the two hour session. What’s more, staying in the four-star Best Western Queen Hotel in the heart of picturesque Chester is the perfect way to unwind and relax after the thrills and spills of the water.
Prices – start from £245 per person, staying for two nights over Valentine’s weekend (16th and 17th February) on a bed and breakfast basis at the Best Western Queen hotel with white water rafting activity included.

Hotel group launches nationwide ‘3 for 2’ offer at over 100 hotels

Mikhaila — Tue, 20 Mar 2007 00:00:00 GMT

Best Western Hotels GB, the largest group of independently owned and managed hotels in Great Britain, has today announced a nationwide ‘three nights for the price of two’ offer at over 100 of its three and four-star hotels. Prices start from just £130* per room for a three night break, staying on a bed and breakfast basis.

The offer, which is valid throughout the months of March and April, gives guests the ideal opportunity to take a spring break and enjoy more of what Great Britain has to offer as the weather warms up.

A dedicated webpage, www.bestwestern.co.uk/3for2, has also been launched to cope with the anticipated high demand for making reservations.

With a vast array of options available, guests can take a chic city centre break in Edinburgh, a tranquil retreat in the Peak District, or a few days’ pampering at a hotel and spa.

Ayshea Griffiths, Product Marketing Manager, Best Western Hotels GB, said: “I am delighted to announce our nationwide ‘342’ offer across over 100 of our individual three and four-star hotels.

“With so many different options available, we’re sure that guests will return time and time again for the opportunity to experience more of what’s on offer across Great Britain.”

For more information or to order a brochure and to make a reservation phone 0845 33 00 120 or visit www.bestwestern.co.uk/3for2.

Presidential selection in the Lakes from only £278
Guests at the three-star Best Western Castle Green, Kendal can stay an extra night in its stunning fourteen acres of woodland completely free, taking advantage of its breathtaking Kendal Castle views. What’s more, they can even take the short trip to stunning Ennerdale Water, where Bill proposed to Hilary and set an American presidential dynasty in motion.
Price: From £278, per room, for three nights, based on two sharing a twin or double room, staying on a bed and breakfast basis through March and April.. Subject to availability.

Credit card meltdown with three-night city break in Edinburgh from just £222 per room
Guests at the three-star Best Western Edinburgh City Hotel can now enjoy an extra night for free, when they opt for an extended shopping break in the sophisticated city of Edinburgh. With an extra night for free, guests will have even more to spend on the delights of nearby Princes Street and the host of boutiques and designer shops. Just watch that credit card!
Price: From £222, per room, for three nights, based on two sharing a twin or double room, staying on a bed and breakfast basis, or £282 on a dinner, bed and breakfast basis. Subject to availability.

An extra night’s pampering for free in the Midlands, from only £242 per room
The four-star Best Western Premier Moor Hall Hotel & Spa, near Birmingham is a haven for those wanting to use their extra night to good effect with some extra pampering. Local golf can be arranged at your request and a whole raft of beauty therapies in the hotel’s spa means that this break will put a ‘spring’ back in your step.
Price: From £242, per room, for three nights, based on two sharing a twin or double room, staying on a bed and breakfast basis through March and April. Subject to availability.

Art-felt affection in York - Three nights from only £292 per room
York is a dream location for a city break – medieval ruins, the awe-inspiring Minster and a wonderful selection of boutique shops. Now guests at the three-star Best Western Monkbar Hotel will have an extra night to enjoy the delights of the city absolutely free. What’s more, from 23rd to 25th March, the annual York Open Studios event will see some of the city’s most talented individuals showcase their art and craft for buyers and enthusiasts alike.
Price: From £292, per room, for three nights, based on two sharing a twin or double room, staying on a bed and breakfast basis through March and April. Subject to availability.

Best Western takes to the stand to say… thank you

Mikhaila — Tue, 20 Mar 2007 00:00:00 GMT

Gracias, merci, danke, dank u are just some of the words that will all be ringing out from the Best Western stand today as they join in with 80 countries worldwide to promote the ‘Worlds Largest Thank You Week’, at the British Trade Travel Show, NEC, Birmingham.

Located at stand number AB226, the largest group of individually owned and managed hotels in Great Britain will be hosting a fact finding competition to thank all their customers and kick start the celebrations from 19th – 23rd March.

The lucky winner can choose to spend a weekend away, a romantic dinner for two or even a round of champagne cocktails when they receive a Best Western Travel Cardä packed with £100 to spend on whatever they like, whenever they like, anywhere in Europe.

It is also the first year that the company’s newly appointed director of leisure and travel trade services, Mark Smith, will be attending the show. As such he will taking this opportunity to speak directly to operators about the Best Western services available to those booking over 12 people.

With a specialist team solely responsible for group bookings, Best Western staff will be readily equipped with the recently launched 2007 hotel guide for groups to assist in making group trips a stress free experience.

The guide, which highlights over 230 hotels, offers a whole host of options including the expanded meal stops programme, as well as a full range of hotel facilities, coach parking, organized porterage and leisure.

Mr Smith said: "Our commitment to the groups market means that we are always looking to improve our offering. Our dedicated groups' team who can source the perfect venue to meet your group requirements and I am looking forward to personally discussing organisers' needs and future contracting opportunities."

For further information or to make a booking contact the Group's team on 0870 169 1001 (+44 1904 695 450 from overseas) or email groups@bestwestern.co.uk Visit www.bestwestern.co.uk/groups for more information.

For more information about Best Western Hotels GB, visit www.bestwestern.co.uk or to make a reservation call 0845 33 00 120.

Best Western Hotels GB celebrates by giving thanks

Mikhaila — Tue, 20 Mar 2007 00:00:00 GMT

It’s a phrase seldom said in the hard-faced world of business, but this March, Best Western Hotels GB is joining with sister Best Westerns in 80 countries across the globe to utter those two short words.

From 19th – 23rd March the largest group of individually owned and managed hotels in Great Britain will be saying a huge ‘thank you’ to its customers throughout Great Britain, giving away free gifts and also showcasing its hotels.

Gifts of giant cakes emblazoned with ‘thank you’ messages in icing, cookies, novelty balloons and other tasty gifts will underline how grateful the hotel group is for agents and clients’ dedicated work over the past year.

To mark Best Western Hotels GB taking part in the ‘World’s largest thank you week’, the sales teams throughout England, Scotland, Wales and the Channel Islands will also be hosting breakfasts, lunches and dinner with clients, celebrating and showcasing the highly individual hotels on offer within the group.

Hanna Tiitola, Director of sales, marketing, distribution and revenue, Best Western Hotels GB, said: “This week forms an integral part of Best Western’s International’s calendar and we are excited to be launching it in Great Britain too.”

She continued: “Saying thank you is not an optional extra; it should form a central part of all business relations and hopefully we can set an example to the wider business community with this week.”

For more information about Best Western Hotels GB, visit www.bestwestern.co.uk or to make a reservation call 0845 33 00 120.

Best Western Launches 2-for-1 to support the Nation’s New Year’s Resolutions

Mikhaila — Tue, 20 Mar 2007 00:00:00 GMT

Best Western Hotels GB, the largest group of independently owned and managed hotels in Great Britain, has just launched its nationwide 2-for-1 offer at over 120 unique hotels across the length and breadth of Great Britain to usher in the New Year.

The hotel group aims to make it easier for people to turn over a new leaf and stick to New Year’s resolutions by offering even more opportunities to experience something or somewhere new in 2007!

Guests making reservations between now and 27th February, 2007, for stays throughout January and February, will be able to stay twice as long at no further cost, with two nights’ accommodation costing only the standard one night rate.

What’s more, guests can stay at the weekend or during the week at many of the participating hotels, meaning that there are now unparalleled opportunities to get out and experience the best of what Great Britain has to offer in 2007.

Ayshea Griffiths, Product Marketing Manager, Best Western Hotels GB, said: “We are delighted to launch our extensive 2-for-1 offer across a huge variety of our hotels in Great Britain.

“With many people wanting to turn over a new leaf in the New Year, we wanted to give them the maximum opportunity to keep those resolutions alive without being too hard on the bank balance after Christmas!

“Guests can stick to that new fitness regime by walking in some of Great Britain’s most stunning countryside and staying in a Best Western hotel nearby, or perhaps a vow they’ve made to experience our great cities in the New Year can be fulfilled with a short break to one of our contemporary city centre hotels.

“With such an extensive choice of both hotels and locations, every taste is catered for, with the offer featuring hotels that boast award-winning restaurants, health spas and sports and leisure facilities too - not to mention those in areas of stunning natural beauty, such as the Scottish Highlands and the Peak District.

“Guests who are determined to start the New Year by learning more about Great Britain’s history now have the ideal opportunity too, with breaks available in some of the most historical cities – Lincoln, Bath and Stratford-upon-Avon are just a small sample of what’s available.

“With all participating hotels offering breaks at half the cost, there has never been a better opportunity to make a new start in the New Year.”

For more information or to order a brochure and to make a reservation phone 0845 33 00 120 or visit www.bestwestern.co.uk/2for1

Best Western blasts bed tax decision

Mikhaila — Tue, 20 Mar 2007 00:00:00 GMT

David Clarke champions the independent hotelier’s fight against bed tax

Best Western’s Chief Executive, David Clarke, has today announced his deep disappointment at the Lyons’ inquiry bed tax outcome by blasting the report for victimising the tourism industry.

If local Government choose to accept Sir Michael Lyons’ recommendations the UK will become the second most taxed country in Europe - a decision that is sure to hit the industry hard and comes at a time when British tourists are increasingly spending more money outside of the UK.

Commenting on the news David Clarke said: “It is inevitable that this new tax will hit independent hotels harder. At Best Western we are actively supporting our hotels to understand not only how it will affect their business but to also give them guidance on continuing to provide a high quality service in the face of loosing revenue.”

At a recent conference David slammed this exact proposal, outlining how it would be detrimental to the British tourism industry and the UK economy as a whole. He actively encouraged the group’s hotel owners across the country to lodge their opposing views directly with their local Government to add weight to the industry’s year-long battle.

Undefeated at the latest news, the largest group of independently owned hotels have today outlined the second wave of its online campaign. A dedicated web page at www.bestwestern.co.uk/bedtax invites hoteliers, as well as members of the public, to join Best Western in campaigning against this proposed tax.

On hearing the decision this morning David Clarke said: “The hotel industry has only recently recovered from a lack of tourism following the London bombings and now the Government has created another obstacle for the industry to face.”

“Holding the Olympics in 2012 will bring in tourism to England, but in the meantime hoteliers will suffer from lack of trade as budget airlines get cheaper and tourists choose to go elsewhere in Europe.”

June Nelsey, Hotel Director of Best Western Monkbar Hotel in York echoes what hoteliers across England are saying in the wake of the decision: “The ever increasing competition and new low fare flights to Europe, together with a strong UK economy, means that cities across the UK are already struggling to compete in the tourism sector.”

“The bed tax will be another nail in the tourism coffin and it is bitterly disappointing that the Government has yet again failed to recognise the vital role that tourism plays right across the country.”

Best Western is the largest group of independently owned hotels in GB, with over 290 predominantly three and four-star hotels throughout England, Scotland, Wales and the Channel Islands.

For more information about Best Western Hotels visit www.bestwestern.co.uk

-Ends-

Notes to Editor
For more information/ images/ to arrange an interview with David Clarke or a spokesperson from a Best Western hotel please contact;

Mikhaila Brentnall, PR Manager
01904 695 426
mikhaila.brentnall@bestwestern.co.uk

Things Can Only Get Better for Conference Goers

Mikhaila — Thu, 26 Apr 2007 00:00:00 GMT

Over 80% of business men and women are not motivated by business conferences and meetings with poor musical choices coming top at tuning people off reveals Best Western at the start of this years office professional week, 25-29 April.

Research by First Place, the free conference and venue finding service from Best Western, has revealed that tired and overused motivational songs, such as ‘Simply the Best’ by Tina Turner, are guaranteed to have an adverse affect on delegates.

Surveying British workers, First Place revealed that, ironically, two of Labour’s once lauded pre-victory anthems, Heather Small’s ‘Proud’ and top of the worst conference tunes list ‘Things can only get better’ by D:Ream, were overwhelmingly voted as two of the least motivational songs of all time.

However, for delegates who can’t get enough of ‘My Way’ by Frank Sinatra, First Place has also put together a chart of the best and worst motivational music as well as some simple top tips on its website www.firstplace.co.uk/toptips, offering live streaming of the tracks. So, ‘pop picking’ organisers can listen first hand to the official business conferencing chart to get their conference off on the right note. The results are as follows:

Top five most motivational songs:
1. Walking on Sunshine - Katrina and the Waves
2. Don’t stop thinking about tomorrow – Fleetwood Mac
3. No Limits – 2 Unlimited
4. Wonderful World – Louis Armstrong
5. We are the champions – Queen

Top five least motivational/ overused conference songs:
1. Things can only get better – D:Ream
2. Simply the Best – Tina Turner
3. Proud - M People
4. Let me Entertain you – Robbie Williams
5. My Way – Frank Sinatra

The importance of well chosen music was further underlined when 40% highlighted that poorly chosen music had a negative effect on how they perceived a speaker. The study also looked into preferred speakers with almost one in three choosing a comedian, leaving ‘the boss’ in penultimate place, just above a politician.

The research further revealed that positively, one in three felt more knowledgeable after their last conference or meeting. However, 15% left feeling hung over having put more efforts into enjoying the free booze and entertainment…with a saucy 2% of hot-blooded delegates taking away a new love interest!

As a result of these findings, First Place, who search all big brand hotels to find you a venue in under 2 hours, has teamed up with GMTV’s motivational guru, Pete Cohen to give you expert hints and tips on creating the best conference to leave your delegates positively enthused. The web page www.firstplace.co.uk/toptips not only features the live streaming, but also Pete’s top tips, research findings and a comprehensive venue guide to hundreds of hotels across Great Britain.

Pete Cohen commented, “In all stages of business it is highly important that motivating colleagues and delegates is made a top priority. The research conducted by First Place has highlighted the significance of this key business ingredient which must be added alongside a perfect venue, ambiance, food, temperature, speakers, music and of course content to raise the perfect inspirational conference.”

Mikhaila Brentnall, PR Manager at Best Western commented: “The research findings came as a real surprise, with classics coming out top against the likes of Robbie Williams.”

“Obviously, as the ‘one stop shop’ for anyone looking to book a meeting whether its a small group or a conference for 300 or more, we wanted to share our top tips – leaving organisers free to concentrate on what to say!”

“First Place is the only service in the country to provide a free venue finding service for over 290 Best Western hotels as well as other top brand hotels within Great Britain to find the perfect place in under two hours.“

“We offer a strong team of experienced advisors at the end of a telephone, to advise on everything from hotels with award winning restaurants to activities post conference such as golf, spa facilities or even white water rafting.”

For more information about First Place, Best Western’s free conference and meeting booking service visit www.firstplace.co.uk or to speak with a First Place adviser call 08706 04 05 06

Best Western Bus Rolls into town

Mikhaila — Fri, 01 Jun 2007 00:00:00 GMT

Free golf, manicures + cosy sleepovers for weary shoppers!

An open top double-decker with a difference will be pulling into 14 cities in 14 days this month as Best Western roll into town offering free manicures, bed testing, crazy golf and prizes galore.

The bus, which has been given a Best Western makeover, is touring the UK showcasing the facilities at its 290+ three and four-star privately-owned hotels across England, Scotland, Wales and the Channel Islands from 8th June until 21st June.

To help celebrate the hotel group’s revamp everyone is invited to hop on board for some well deserved pampering and fun.

The bottom deck of the bus has been transformed into a luxurious snug, where trained beauticians will offer free manicures throughout the day and visitors can test out the comfort of a Best Western bed; ideal for shoppers or business people in need of a snooze!

If pampering isn’t your thing, on the top deck, visitors to the bus can practice their swing, as a crazy golf-style driving range has been set up, giving participants the chance of winning a golf weekend break for two at a Best Western hotel.

Along the way the bus will be making scheduled stops starting with Glasgow on 8th June and following with Edinburgh, York, Preston, Warrington, Sheffield, Peterborough, Norwich, Northampton, Birmingham, Cardiff, Brighton, Plymouth and finally finishing in Bournemouth on 21st June.

Mikhaila Brentnall, PR Manager, Best Western Hotels GB, said: “We’re really looking forward to showcasing our hotels and helping boost everyone’s holiday spirit. The Best Western bus is specifically designed to help people relax and revitalise and with a competition to win your dream break on board what a perfect way to kick start the summer.”

“With over 290 individually owned and managed hotels to choose from, means that wherever you go, you’re assured of a friendly, cosy place to stay with great facilities too.”

“If you’re an independent hotelier, we’d also love to speak to you about the benefits of membership and how many other many hotels in the area have increased bookings since joining the group.”

“The message is simple for those thinking about a break in Great Britain this year- it’s time to get ‘on board’ the Best Western bus and ‘try before you buy!”

For more information or to order a brochure and to make a reservation phone 0845 33 00 120 or visit www.bestwestern.co.uk

ENDS –

Notes to Editors:

·Best Western is the largest group of independently owned and managed hotels in Great Britain. As part of the consortium, member hotels are able to maintain their own charm and personality whilst benefiting from marketing activity only available by joining with like-minded independent hoteliers. Aimed at people planning an action packed or relaxing weekend or even a combination of both, Best Western offers a wide variety of outdoor activities and spa treatments packaged with quality hotel accommodation

Further information or images or for an interview with David Clarke, CEO, Best Western Hotels GB or Mikhaila Brentnall, PR Manager, Best Western Hotels GB, call…

Janine Clark (janine@lucrecommunications.com) on 0113 243 1117 or
Jonathan Priestley jonathan@lucrecommunications.com on 0113 243 1117, 07921 504 132 or
Please contact Adrian Johnson (adrian@lucrecommunications.com) on 0113 243 1117, 07921 504 134,

Best Western Hotels Comes Top Of The Groups

Mikhaila — Tue, 03 Jul 2007 00:00:00 GMT

Hotel Group wins Most Friendly Hotel Chain/Group at the Group Travel Awards

Best Western Hotels, the largest group of independently owned and managed hotels in Great Britain was awarded the winner of the Most Group Friendly Hotel Chain/ Group 2007 at the prestigious Group Travel Awards, held on 22 June in London.

For this top award, which was voted for by readers of Group Travel Organiser, Best Western fought off competition from other leading hotel chains.

Mark Smith, Director of Travel Trade and Leisure Sales at Best Western Hotels GB, commented: “We are obviously thrilled to have won this award which is a real accolade for Best Western, our individual member hotels and the dedicated groups’ team."

“Best Western has a superb team here made up of highly enthusiastic individuals who are proactive, friendly and approachable, and it is fantastic that this dedication has been recognised at such a prestigious ceremony."

“Receiving this honour is even more special to us as it was voted for by Group Travel Organiser readers which are essentially our customers, so thank you. However, we promise not to get complacent and look to improve even further over the coming year."

“In fact, we have now just centralised our group terms and conditions for booking through Best Western which will make us even more accessible to the trade.”

Best Western Hotels GB features over 220 hotels in the dedicated Groups brochure catering for the needs for all groups of 12 or more adults. From three and four-star hotels in city centres or market towns, to rural or coastal locations - each one is independently owned and managed.

To find out more about Best Western’s special offers, meal stops, free place policy, contact your friendly groups’ advisor to check availability and provide a quotation to match your specific requirements.

For a brochure or to make a booking, please call our Groups' team on 0870 169 1001 or visit www.bestwestern.co.uk/groups

Best Western Rescues Parents from Summer Stress

Mikhaila — Fri, 06 Jul 2007 00:00:00 GMT

As the seemingly endless school summer holiday draws near,
Best Western Hotels today revealed its plan to stop parents despairing at how to entertain the kids without breaking the bank - a summer of educational family fun.

With the average summer holiday lasting an impressive six weeks, Best Western Hotels GB responded to desperate pleas from parents who wanted to prise their children away from the TV without spending their life savings trying to avoid the dreaded phrase, ‘I’m bored’.

There are an estimated 8.5 million school-aged children in the UK, representing an army of young people desperate to be entertained throughout July and August.

In response, the hotel group has devised a selection of itineraries based around four foundational school subjects that are anything but boring. Choose from a selection of family breaks that cover English, Science, History and Geography all downloadable from the company’s dedicated website – www.bestwestern.co.uk/entertainingthekids

Taking in some of Great Britain’s most loved attractions and landmarks, these itineraries have been chosen to coincide with Key Stage One and Two National Curriculum topics, including the Vikings, Victorian England, plant life and space, so kids can learn and have fun at the same time. A selection of 291 three and four-star Best Western hotels are strategically placed along the routes, meaning that a comfy bed and great food can be guaranteed after a hard days learning too.

What’s more, the hotels offer free accommodation for up to two children under 15 sharing a room with two adults.

As the icing on the cake, Best Western Hotels GB is also offering three nights for the price of two at over 100 of its hotels throughout July and August.
Mikhaila Brentnall, PR Manager, Best Western Hotels GB, said: “The school summer holiday is a great opportunity for parents and children alike to spend some quality time together. Many kids feel bored with their endless free time and as a result parents often feel that they need to spend bagfuls of money trying to keep their children entertained.”

“Best Western’s family fun plan offers the perfect antidote to this dilemma, as the whole family can choose from our list of exciting and educational landmarks and attractions, many of which are actually free. It really makes the best use of the long summer holidays that us adults are so envious of!”

“With our three for two offer over the school holidays, kids and adults can learn more for less this summer enjoying some of the wonderful attractions on our doorstep.”

For more information or to order a brochure and to make a reservation phone 0845 33 00 120 or visit www.bestwestern.co.uk/entertainingthekids

HBA tax estimated to cost Best Western Hotels £80 million

Mikhaila — Wed, 25 Jul 2007 00:00:00 GMT

Best Western, Great Britain’s largest group of independently owned and managed hotels, have today predicted that member hotels are set to be taxed an additional £80 million, following the Chancellor scrapping Hotel Buildings Allowance (HBA).

The hotel group reveals the staggering findings after employing independent financial consultants to investigate Gordon Brown’s tax burden on its 292 hotels across England, Scotland, Wales and the Channel Islands.

The survey, taken by Best Western hotel owners, investigated the accumulative cost to those who have invested in their properties. From this, the likely tax increase was estimated in order to prepare hoteliers for the anticipated extra cost due to be incurred.

The results are clear. Due to the significant investments in refurbishments, renovations and extensions in recent years the cost is set to average at almost £30,000 per hotel. Previously this cost could have been offset against future profits. However, as of 2009 this will no longer be the case.

With independent hoteliers already feeling the pinch against big chains, this new taxation is sure to hit these hoteliers harder than ever before – especially those who have already spent money on renovations and are now faced with an unexpected tax bill.

As a result, Best Western are set to fight the independent hoteliers corner and are backing the British Hospitality Association’s campaign to stop the Government abolishing this crucial tax relief on the industry.

Talking about the imposing tax David Clarke, Chief Executive, Best Western Hotels GB said: “When planning buildings and fittings projects to date all hoteliers, not just Best Western, will have budgeted around this tax relief. For the Government to take this away after the project has been completed is extremely unfair on the tourism industry.”

“This is why we are urging all independent hoteliers and members of the public to join with us in supporting the British Hospitality Association’s campaign to stop this from happening.”

“We are as ever hopeful that the Chancellor will see the detrimental effect this will have on the tourism industry and revoke the decision before it takes affect. In the meantime, at Best Western, we are working closely with our members to both guide them through this taxation and aid them in optimising sales to try and offset this increased cost.”

With the British Hospitality Association anticipating that the cost to the tourism industry is likely to reach £500million, the Chancellor’s decision is sure to affect job opportunities and future regeneration in British hotels – something that the Government feel strongly about investing in.

Bob Cotton, Chief Executive, British Hospitality Association said: "The government's decision to abolish HBA could not have come at a worse time as hotel extensions and improvements are essentially a long-term commitment; at the same time, the decision to reduce the allowance on buildings already in construction flies in the face of both fairness and good sense.”

"Investment in provincial towns and rural locations is particularly at risk. Unfortunately, these are the very areas of the country where the government wants us to generate job opportunities.”

"It is mystifying that the withdrawal of the HBA was made without any discussion with the industry - yet it will affect developments which, in many cases need to be financed over a period of many years. We are continuing to lobby Treasury officials to express our deep concerns about this damaging decision and the BHA entirely endorses Best Western's campaign."

If hoteliers would like to join the ever expanding number of hotels already in Best Western membership please contact the membership department on 01904 695460.

Case study

The Best Western Premier Yew Lodge is a family owned hotel based in Kegworth, near East Midlands airport. This hotel has been in the family for over 50 years and has been managed by three generations.

Starting out as a tearoom over 50 years ago the hotel has grown from strength to strength and now boasts 87 ensuite bedrooms and employs 97 members of staff.

In 2003 the hotel underwent an extensive extension and refurbishment programme building 36 ensuite bedrooms, nine conference rooms and a health club and spa.

When outlining the financial plans for the development the IBA tax relief was a crucial element of the budgeting. The hotel spent a total of £4 million on the project and in order to ensure that the expense would be justified and profitable the plan was to offset the cost against future income at the hotel.

Now that the Chancellor has scrapped this tax relief the hotel are facing a heavy tax bill which had not been anticipated.

Jeremy Pick, hotel owner of the Best Western Premier Yew Lodge, said: “Investing in the hotel is an essential part of maintaining the high standards that we are so proud of. Without doing so the hotel would not be able to generate the sales and consequent revenue to continue running the hotel.”

“The decision by the Government to take away the tax relief on building and fittings for hoteliers is worrying for the industry as a whole. At the hotel we have invested heavily keeping our hotel up to date and now are being penalised for doing so.”

“It is unfair of the Government to apply this tax after the event has already occurred and if hoteliers, like myself, had been aware of the cost at the time of the investment financial plans could have been developed differently to allow for this.”

For more information on Best Western hotels log onto www.bestwestern.co.uk or contact 0845 33 00 120.
- ENDS-

Notes to Editors:

· Images are available on request.
· Best Western is the largest group of independently owned and managed hotels in Great Britain. As part of the consortium, member hotels are able to maintain their own charm and personality whilst benefiting from marketing activity only available by joining with like-minded independent hoteliers.
· Best Western Hotels GB is part of the world’s largest global brand of over 4,100 hotels in 80 countries.
· Best Western provides national and international marketing, sales, distribution and central reservations for its member hotels, along with purchasing, training and IT support. Details of all hotels are available on www.bestwestern.co.uk
· Best Western has 292 hotels across England, Scotland, Wales and the Channel Islands offering unrivalled choice for conference and meetings, corporate accommodation and leisure facilities.
· Best Western has more hotel restaurants with AA rosettes than any other hotel group in the UK.

Further information, images or an interview, please contact;

Mikhaila Brentnall,
PR Manager, Best Western Hotels GB
Mikhaila.brentnall@bestwestern.co.uk
01904 695426

Best Western Hotels announce ‘sunny’ financial results as customers go online

Mikhaila — Tue, 21 Aug 2007 00:00:00 GMT

· 47% increase in online sales this year
· Group bookings almost doubled
· South East England top bookers of British breaks
· Over 44,000 extra room bookings

Best Western Hotels have today reported significant increases in sales figures, with web and group bookings almost double that of last year. The recent results clearly show that the unpredictable weather and recent rises in interest rates certainly has not put us Brits off choosing a British break away this summer.

A significant increase in Internet bookings has been one of the major factors in Best Western’s success, along with an increase in the number of hotels joining Best Western and consequent increases of bedrooms in the portfolio. As a result the percentage market share has increased allowing the largest independently owned and managed hotel group to comfortably ascertaining fifth position for leisure*.

Best Western, who currently have 290 three and four star hotels in membership across England, Scotland, Wales and the Channel Islands, saw a further rise in sales with an impressive 47% increase in group bookings since the start of the year.

The sales figures also showed that the hotel group’s customer habits are changing with the reservations call centre sales being marginally down (4%) on last years figures but Internet sales soaring. The shift in general consumer buyer behaviour was noticeable here as the traditional phone call and booking agent has become less popular as customers choose to go online to book their breaks away.

These changes in buying habits may also be a result of the newly developed www.bestwestern.co.uk website, which was re-launched back in January. The rise in traffic logging onto the ‘easy to navigate’ site has resulted in a staggering 43% increase in bookings this year and a further 47% increase in the summer, comparatively to last years figures.

It also seems that the British weather is not putting international visitors off either with bookings from outside Great Britain seeing an increase of over 10% on last year.

Looking at the figures regionally it is clear that certain areas of the country are opting for more British breaks than others. South of London and Brighton are top of the charts when it comes to booking a get away, followed by Birmingham and Nottingham. Compared to last year those who live in central London have had a large boost in British breaks by actually increased their number short breaks by over 25%.

Other factor in Best Western’s success is the number of tactical price and offer led promotions run by consortium group, such as free bottles of wine with evening meals. Sales in package deals have seen a definitive increase with the two for one promotion proving the most popular with consumers this spring.

Talking about the results David Clarke, CEO, Best Western GB said: “We are very pleased with Best Western’s strong position in the market place and delighted at the increase in this years sales figures - especially considering the gloomy British summer weather earlier this summer.”

“It is encouraging to see that redesign of the website and investing in new routes to the market have both made a positive impact with the increase in online sales. We are certainly doing something right both at central office and at all of our individually owned hotels.”

“We have many plans for Best Western over the coming year to increase this market share even further. As one of the top brands in the hotel industry we will endeavour to remain competitive for customers, offering excellent value for money as well as offering the surprisingly individual experience that only Best Western can provide.”

“As a membership consortium it is essential we work with our members, supporting them through any external influencing factors – such as buildings allowance tax. We are working hard with our members and influential bodies to ensure that the increase in sales we have received for our members is not hindered by increases in taxations.”

For more information about Best Western or to book your break away log onto www.bestwestern.co.uk

-ENDS-

*Fifth position relates to the BDRC report findings.

Notes to Editors:

· Best Western is the largest group of independently owned and managed hotels in Great Britain. As part of the consortium, member hotels are able to maintain their own charm and personality whilst benefiting from marketing activity only available by joining with like-minded independent hoteliers. Aimed at people planning an action packed or relaxing weekend or even a combination of both, Best Western offers a wide variety of outdoor activities and spa treatments packaged with quality hotel accommodation
· Best Western have 290 individually owned and managed hotels within the group.

Further information, images or an interview, please contact;

Mikhaila Brentnall,
PR Manager, Best Western Hotels GB
Mikhaila.brentnall@bestwestern.co.uk
01904 695426

Britain ‘lose’ £400 Million in vouchers every year

Mikhaila — Tue, 25 Sep 2007 00:00:00 GMT

Hotel Group launches ‘New for Old’ to highlight value of lost gifts

· One in seven buy vouchers as gifts
· Two in five never get to spend them
· Londoners waste most vouchers

Briton is literally sitting on lost millions as research by Best Western Hotels today reveals the total sum of lost, expired or discarded gift vouchers in Great Britain as almost £400 million* every year - with southern men being the worst offenders!

The research, conducted by Best Western Hotels, found that 43 per cent of Brits have discarded gift vouchers, left them lying unspent around the house, or allowed them to expire - although almost half of those surveyed admitted that they were pleased to receive such a gift.

In response, Best Western Hotels has today launched a nationwide ‘old for new’ voucher exchange to give people from across Great Britain the chance to recoup some of the millions by sending in any expired vouchers.

The survey, conducted by YouGov, also showed that 70 per cent of participants had turned to vouchers as a last resort when stumped for gift ideas for loved ones, with women most likely to choose this seemingly ‘easy’ option.

The gender divide is alive and well too when it comes to wasting vouchers. According to the findings, almost half of all men (48 per cent) have not spent their vouchers, but this figure dropped to only 40 per cent of women showing that the female of the species really do love to spend the most.

There are strong regional differences too with Londoners less likely to spend their vouchers than those from the rest of Great Britain, with almost half confessing that they’ve left them lying around the house or they’ve expired.

In contrast, stereotypes of thrifty northerners might have some basis in truth, as only 40 per cent, had not got around to spending theirs and 60 per cent (the highest for any region) had already splashed out.

The first 200 expired vouchers sent in to Best Western’s postal address (Consort House, Amy Johnson Way, York, YO30 4GP) will receive a £5 pre-loaded Best Western Travel CardTM, which has no ‘use by’ date.

The voucher can be used to pay for anything from accommodation to food and of course those little extras from spa treatments to a round of golf at over 4,200 Best Western Hotels Internationally.

Mikhaila Brentnall, PR Manager, Best Western Hotels GB, said: “In launching our national ‘new for old’ voucher exchange today we want to highlight the lost money lying around British homes from expiring vouchers.”

“Instead of throwing them away why not dig out any expired vouchers from behind the sofa, dust them down and post them to us to grab yourself a free gift voucher to spend in any of our hotels.”

“The Best Western Travel CardTM is pre-loaded and can be used all over the world, meaning that the voucher you give can be used to easily pay for anything from a cup of tea to a break abroad. What’s more, if you’re not sure what to spend it on, you’ve got plenty of time to choose, as they never expire.”

Best Western Hotels GB will also recycle any vouchers it receives to ensure environmental impact is minimised.

For more information about Best Western Hotels GB and the Best Western Travel CardTM, visit www.bestwestern.co.uk

ENDS –

*Calculated from £15 being the average value of vouchers bought

Notes to Editors:
Research was carried out for Best Western Hotels GB by YouGov, who surveyed 2,134 people across the UK from 20th to 21st August, 2007.

· Best Western is the largest group of independently owned and managed hotels in Great Britain. As part of the consortium, member hotels are able to maintain their own charm and personality whilst benefiting from marketing activity only available by joining with like-minded independent hoteliers. Aimed at people planning an action packed or relaxing weekend or even a combination of both, Best Western offers a wide variety of outdoor activities and spa treatments packaged with quality hotel accommodation
· The Best Western Travel CardTM can be used towards room charges, restaurant bills and other incidentals like drinks and phone charges at any Best Western hotel around Great Britain. It can be topped up at any time and it is also fully transferable for use by a friend, family member or business colleague.

Further information

Mikhaila Brentnall, PR Manager, Best Western Hotels GB Mikhaila.brentnall@bestwestern.co.uk on 01904 695426.

Half of Brits need help to ‘dress for success’

Mikhaila — Tue, 16 Oct 2007 00:00:00 GMT

Best Western Hotels GB and Image Consultant Team Up to Help Confused Brits

· 47 per cent of Brits confused about what to wear at work
· Men have it easier when it comes to office dress
· 32 per cent arrived under-dressed for meetings
· In Europe, Italy leads the way in business style stakes

In spite of fashion advice programmes filling our TV screen, us Brits can still find it difficult knowing how to dress for business, a poll by Best Western Hotels GB revealed today. The hotel group has spurred UK business people into action following revelations that conferences can confuse us, office parties are perplexing and interviews are impossible when it comes to business dress.

The research, conducted by YouGov on behalf of Best Western, revealed that half of us (47 per cent) struggle to know how to dress for business meetings and conferences and one in three of us have confessed to arriving at them under-dressed.

Also worrying is the fact that over a third of us (34 per cent) need help to know what to wear for the perennial office party and nearly a fifth of men (19 per cent) have simply no idea what to wear at conferences.

The hotel group, which offers more than 1,200 meeting rooms at its hotels through the free conference and venue finding service, First Place, became aware that many of its guests were unsure of how to dress for conferences and meetings and needed a helping hand.

What’s more, with women generally coming under more scrutiny than men for the way they dress in business scenarios, the hotel group was keen to make sure women felt they had reliable advice to help them.

In conjunction with top image guru, Karen Kay, Best Western Hotels GB has now launched a dedicated website – www.bestwestern.co.uk/dressforsuccess - where Brits can get some much needed tips and advice on dressing for business.

As a nation, the research also revealed that we believe we lag behind our European counterparts, with both men and women unanimously voting Italy as the country that boasts the best dressed business people. Nearly half of all men and women (44 and 47 per cent respectively) voted for the birthplace of style icons such as Versace, Valentino and Armani.

For women, France followed in second place, with nearly a quarter (24 per cent) thinking that Parisians and their fellow countrymen and women can out-dress us round the board table.

Interestingly, men were more likely to favour the German style of dress, with 14 per cent thinking they scrubbed up best for business, as opposed to a measly 3 per cent of women.

When it comes to colours, yellow came out of the survey as the worst to wear for business dress, closely followed by pink, with 82 and 79 per cent respectively of all respondents deeming them unsuitable for business scenarios.

However, this winter’s colour of choice, purple, was unfavoured by 55 per cent of respondents with no surprise that eternal favourites black and grey received the most favourable response.

Mikhaila Brentnall, PR Manager, Best Western Hotels GB, said: “Our research clearly showed that as a nation, we’re a little stumped when it comes to dressing appropriately for different business scenarios.

“As a hotel group we’ve also had first hand experience of seeing delegates and employees at conferences and meetings nervously assessing what colleagues and associates are wearing, for fear of being badly dressed.

“In response, we’ve joined with celebrity stylist Karen Kay to help people to dress for success and to give them at all levels the confidence they need.”
Karen Kay, image consultant, said: “My advice for those attending a conference would be even though you’re away, remember that you are dressing for a work-related function. It’s easy to fall into clothing complacency when away from your traditional workplace environment, but this is a prime opportunity for management to view the future potential of their staff.
“If you have seminars and presentations during the day, wear business-like attire and treat it as a ‘working wardrobe’. If your boss has told you that more informal clothes are acceptable, err on the side of caution.
“For example, I would suggest jeans are risky; opt for less casual skirts and trousers instead. Remember, you still need to make the effort to look presentable, even though you are dressed more casually, so make sure clothes are pressed neatly, shoes are polished and your hair is tidy.”
For more information about Best Western Hotels GB and the ‘Dress for Success campaign’, with a selection of clothing suggestions and hints and tips visit www.bestwestern.co.uk/dressforsuccess
ENDS -

Karen Kay’s top tips for dressing for success in business

DO…
1. …Look after your working wardrobe. Replace missing buttons, hang up your suit and polish your shoes.
2. …Get professionally measured and buy clothes accordingly: don’t just assume you’re still a 16.5 shirt collar because that’s what your mum bought you 25 years ago.
3. …Practice your tie-knotting – and always un-knot them at the end of the day (don’t loosen and pull over your head) before storing the tie properly – either hung on a hanger or rack, or rolled neatly.
4. …Pay attention to what those above you on the career ladder are wearing. While it would be freaky to mimic their style in a copycat manner, try and emulate the look in a way that works for you.
5. …Invest in good quality where it counts: you can get away with a cheaper shirt if you have a great tie. A sophisticated belt or briefcase will do wonders for a run-of-the-mill suit.
DON’T….
1. …Ever forget you are dressing for success, not to seduce. Keep your out-of-hours wardrobe separate from your professional attire.
2. …Be complacent about your clothing. Take a fresh look at your wardrobe every few months and discard anything that is permanently soiled or doesn’t fit. Try new combinations of existing pieces in your closet, too, then add the odd new item to freshen up your style.
3. …Think you have to be fashionable to look fabulous. What works on the catwalks doesn’t necessarily work in the office. Go for well-fitting, classic pieces that flatter, with a nod to seasonal styling if it is appropriate.
4. …Wear anything that is uncomfortable. It will show if you are in pain as your shoes give you blisters, or your rollneck is itchy. Likewise, ensure your clothes function without letting you down - ie your skirt doesn't ride up indecently as you sit, or your cleavage doesn't spill out.
5. …Be afraid to go with your gut instinct: if clothes make you feel good, you’ll instantly come across as more confident.

ENDS –

Research was conducted online by YouGov on behalf of Best Western Hotels GB 19th – 21st September. 1,979 people across the UK were surveyed.
·
Best Western is the largest group of independently owned and managed hotels in Great Britain. As part of the consortium, member hotels are able to maintain their independence, charm and personality whilst benefiting from sales and marketing activity only available by joining with like-minded independent hoteliers.

Further information

Please contact Mikhaila Brentnall, PR Manager, Best Western Hotels GB Mikhaila.brentnall@bestwestern.co.uk on 01904 695426.

Best of British festive fun

Mikhaila — Mon, 12 Nov 2007 00:00:00 GMT

The hunt is on for Great Britain’s very own winter wonderland – fit for Father Christmas himself.

Best Western, the largest group of independently owned and managed hotels, is scouring the nation to find the best tinsel towns – fun filled with festive cheer and the perfect places to spend Christmas in Great Britain. The most festive of them all will be crowned the ‘Best British Christmas Town of 2007’.

To make sure there are no humbugs spoiling the festive fun the hotel group has appointed its very own Director of Christmas. Declan Austin will be helping launch the Father Christmas style search for towns or villages that really go the extra mile over the festive period.

Talking about his role, Declan said: “From Christmas markets and mulled wine to live reindeer, choir singing and traditional church services, we want to find the town that goes that extra mile to have the most festive fun,”

“We want to celebrate the individuality of towns and villages across the country, particularly at this magical time. It might be the town people live in or somewhere they have visited.” he added.

Those who nominate their favourite Christmas towns, have the chance of winning a short break with a night for two at a Best Western hotel near one of the final Top 10 Christmas towns.

Nominations should be sent to christmastown@bestwestern.co.uk by 23rd November. See full details of the competition on www.bestwestern.co.uk/christmastown

The search for the Best British Christmas Town is part of Best Western’s celebration of the individuality of many things British, including the individuality of its 290 independent hotels across the country.

- ends-
For further information, please contact:
Becky Roberts, tel: 0161 214 5253 or email becky.roberts@communiquepr.co.uk.

Francesca Gaffey, tel: 0161 214 5255 or email francesca.gaffey@communiquepr.co.uk.

Notes to Editors
Best Western is the largest group of independently owned and managed hotels in the UK. Member hotels maintain their independence, charm and personality, while benefiting from being part of the Best Western consortium. Hotels can take part in sales and marketing activity available to them by joining with like-minded independent hoteliers.

Chester is the new Christmas number one!

Mikhaila — Thu, 13 Dec 2007 00:00:00 GMT

‘Tis the season to be jolly and Chester has every reason to celebrate after being voted Great Britain’s Best Christmas town.

The search, led by Best Western Hotels, revealed the ancient Roman settlement, nestled on the Welsh borders in Cheshire, is Great Britain’s favourite festive destination.

Chester was selected because it offers a unique blend of medieval atmosphere and modern entertainment throughout the Christmas period.

With an abundance of festive activity, Best Western, the largest group of independently owned and managed hotels in Great Britain, has appointed its very own Director of Christmas, Declan Austin, to manage all festivities.

Speaking about his role, Declan said: “My job is to make sure no humbugs spoil the festive fun as well as working with Santa’s little helpers to scour the nation and find the perfect winter wonderland.

“We had many nominations but with everything from Christmas markets and mulled wine to log cabins and Frost Fairs, Chester goes that extra mile and really is full of seasons greetings and glad tidings.

“It’s a beautiful place to visit at this time of year with Lantern Parades, stunning lights and seasonal entertainment.

“Not only that, Chester zoo is also set to be transformed into a winter wonderland for all the family.”

Other towns and cities that made the top 10 include: Battle, East Sussex, Belfast, York, Birmingham, Shrewsbury, Edinburgh, Lincoln, Ashbourne, and Delph.

Those who nominated their favourite winter wonderland, have the chance of winning a short break with a night for two at a Best Western hotel near one of the final Top 10 Christmas destinations.

The hunt for Great Britain’s favourite festive destination is part of Best Western’s celebration of the individuality of many things British, including the individuality of its 290 independent hotels across the country - of which four are in and around Chester!

-Ends-

For further information please contact Mikhaila Brentnall on 01904 695426 or email mikhaila.brentnall@bestwestern.co.uk

Best Western Hotels See 2007 Membership Boost

Mikhaila — Mon, 11 Feb 2008 00:00:00 GMT

Last year saw Best Western Hotels adding a staggering 17 new hotels across Great Britain to its portfolio, with a considerably heightened number of four-star properties within the group.

With more hotels in more areas of Great Britain than anyone else in their sector these new hotels, which range from Langbank in Scotland down to Exeter, will boost the groups coverage, especially in the major cities of London, Leeds and Chester.

What’s more, as the demand for the brand increases year-upon-year the largest group of independently owned and managed hotels is set to announce yet more hotels joining the marketing consortium with ‘Premier’ properties in the pipeline.

With over 280 hotels across England, Scotland, Wales and the Channel Islands the group also raised their minimum standards enforcing tighter quality assessments in order to continually improve the customer experience. However, it still managed to secure one of the highest number of hotels joining – with an impressive four in as many days!

The increase in brand standards for consistency and expectancy also resulted in a total of 11 properties being removed from the brand last year.

Keith Pope, Director of Membership Services said: “Independent hoteliers are increasingly noticing the need to become part of an international brand, rather than a domestic operator, to compete in the fast changing hotel marketplace.”

“Also, with more distinctive and independent quality hotels to be announced imminently and Best Westerns 30th birthday, this year is sure to be a celebratory one for the brand.”

The hotels that joined Best Western last year are, in date order;

· Best Western Castle Inn Hotel, Bassenthwaite
· Best Western Victoria Palace, London
· Best Western Lord Haldon, Dunchideock (near Exeter)
· Best Western Centurion, Midsummer Norton
· Best Western Connaught Hotel, Wolverhampton
· Best Western Garstang Country Hotel & Golf Club, Preston
· Best Western The Gables Hotel, Falfield (near Bristol)
· Best Western Cartland Bridge Hotel, Lanark
· Best Western Ox Pasture Hall and Country House Hotel, Scarborough
· Best Western The Gatehouse Hotel, Ipswich
· Best Western Marks Tey Hotel, Colchester
· Best Western Normanton Park, Rutland Water
· Best Western Anglo Swiss Hotel, Bournemouth
· Best Western Glenddoch House Hotel and Golf Club, Langbank
· Best Western Merrion Hotel, Leeds
· Best Western Roker Hotel, Sunderland
· Best Western Mollington Banastre Hotel, Chester

For more information on joining the group contact the membership department on 01904 695460 or email hotelmembership@bestwestern.co.uk

Best Western Hotels Scoop Venue Verdict Awards

Mikhaila — Mon, 11 Feb 2008 00:00:00 GMT

Best Western Hotels are delighted to have won no less than three conference meeting room gongs in this years BDRC Annual Venue Verdict awards, following hot on the heels of its recent number one status in the Top 25 leading brands by meeting rooms.*

Each hotel outshone against all the others judged in their region beating over 250 hotels to receive the accolade for the best in their region. With only 11 awards in total, of which Best Western have won almost a quarter of, the group are certainly set to make headway in the conference market this year.

Awarded in January, the hotels who won best in their category for their exceptional conference facilities are; the Best Western Edinburgh Capital, Edinburgh, the Best Western Marks Tey, Colchester, and the Best Western Premier Blunsdon House Hotel, Swindon.

Matt Collinson, Director of Performance, BDRC said’; “All three hotels have delivered a consistently positive customer experience throughout the year for meetings and events. In each case, more than 90% of their event-hosts told us that they would recommend the hotel to a colleague if asked.”

“Since personal recommendation is now the single most important source of information when it comes to the venue selection decision, these venues certainly appear to be on the right track.”

The Best Western Edinburgh Capital not only won the Scottish regional award but were also praised by the judges as one of the best performing properties in the UK out of a total of 250. When looking at the three star hotels facilities it is easy to see why with free WIFI and onsite parking, 11 meeting rooms for up to 320 delegates and leisure facilities it was an easy decision.

Winning the number one venue for the East of England the Best Western Marks Tey Hotel is one of the group’s newest members. This four star property has 12 meeting rooms accommodating up to 200 delegates each with plasma screens, free WIFI and parking, 110 ensuite bedrooms and a leisure club.

The third hotel in the largest group of independently owned and managed hotels to win an award is the four star Best Western Premier Blundson House Hotel. This property scooped the number one venue for the South West with its seven meeting rooms plus three additional syndicate rooms, free parking spaces, 116 ensuite bedrooms, free WIFI and staging facilities and a full leisure centre complete with golf course.

On hearing the good news David Clarke, Best Western Hotels Chief Executive said: “We are very proud of the three hotels who have won this Venue Verdict award. As a group we are consistently improving our conference offering to our bookers and these awards show just how much the hotels care about every delegate, ensuring that their event is seamless.”

To order your First Place guide please contact the First Place team on 08456 200506 or go online at www.firstplace.co.uk

-ENDS-

*Best Western was ranked number one in the latest BDRC research on the top 25 leading brands by meeting rooms.

Best Western Hotels launch First Place 2008

Mikhaila — Mon, 11 Feb 2008 00:00:00 GMT

Best Western Hotels are pleased to announce the launch of their First Place conference guide, simply entitled ‘First Place 2008’ at this year’s Confex exhibition.

In its new contemporary style the brochure allows conference bookers to effortlessly navigate through information on over 270 hotels and 1,200 meeting rooms - each region colour coded into subsections for ease of use.

With up to a page per hotel the guide allows every user to have clear information at their fingertips. Whether it is the hotel’s location, room layouts and measurements, maximum capacities, conference facilities or the number of ensuite bedrooms, it’s all in one easy guide – making life easier for of any conference booker.

What’s more, Best Western’s free venue finding service, First Place, has a dedicated and experienced team of advisors ready and waiting to assist with any conference bookings, responding with a list of suitable venues in just two hours.

David Clarke, Chief Executive, Best Western Hotels said: “The new First Place 2008 guide showcases the extensive range of our conference hotels allowing any booker to see the advantages of using the free First Place service.”

To order your First Place guide please contact the First Place team on
08456 500 506 or go online at www.firstplace.co.uk

ROMANTIC RETREATS FROM BEST WESTERN

Mikhaila — Mon, 11 Feb 2008 00:00:00 GMT

Cupids bow and arrow will be in overdrive this month as Best Western announce their top ten most romantic hotels in Great Britain - guaranteed to get anyone’s heart a fluttering this Valentines Day.

Whether your dream date ends with a candle it dinner for two in a 12th century castle, wrapped up warm sitting by a roaring log fire or simply sipping champagne in a relaxing spa Best Western has the perfect selection of dreamy destinations for that amorous break to remember

The romantic list’s number one is nothing less than a fairytale dream with the independently owned and managed group’s very own castle hotel, followed by a further nine breath taking properties.

1. Best Western Walworth Castle, Darlington
2. Best Western Waterton Park, Wakefield
3. Best Western Winnock Hotel, Loch Lomond
4. Best Western Castle Green, Kendal
5. Best Western Salford Hall, Stratford Upon Avon
6. Best Western Orton Hall, Peterborough
7. Best Western Old Tollgate Restaurant and Hotel
8. Best Western Leigh Park and Vineyard, Bath
9. Best Western New House, Cardiff
10. Best Western Inverness Palace & Spa

With over 280 hotels to choose from, each independently owned and with its own individual charm and character, Best Western can offer the perfect setting for star crossed lovers everywhere. From exclusive city centre locations to spa havens in the heart of the countryside you are sure to find a romantic retreat to suit you.

Knight in shining armour - Best Western Walworth Castle, Darlington
Loose yourself in the beautiful landscape at Northumberland National Park where you'll find thundering waterfalls, moody mountains and inspiring landscapes. Then retire with your loved one to the magnificent Walworth Castle, Darlington, and take advantage of the four poster tower suites with double Jacuzzi baths, and award winning restaurant.

A room with a view - Best Western Waterton Park, Wakefield
For lovers of the great outdoors Waterton Park, Wakefield is a superb Georgian mansion on an island, surrounded by a 26 acre lake. While there you can hike along the Pennine Way or ride through the heather across the North York Moors, then relax with a sauna and treatment at Harrogate's famous Turkish Baths. For something romantic there are gentle walks along York's ancient walls and drives through Dalby Forest.

The Loch of love - Best Western Inverness Palace Hotel and Spa, Inverness
For the perfect Highland fling, Scotland certainly is the place to go. The Best Western Palace Hotel & Spa is a superb, stylish 3-star hotel that rests by the banks of the River Ness, opposite the Inverness Castle. While there you can take a boat trip from the nearby harbour to see the seals basking on rocks off the seashore. Meanwhile the Winnock Hotel at Loch Lomond is in the heart of Scotland’s first National Park, The Trossachs National Park. So why not breathe in the fresh Highland air while walking with your loved one and relax in the truly unique atmosphere.

Be swept away - Best Western Castle Green, Kendal
The North West of England has something for all ages and tastes and the Castle Green hotel in Kendal is not exception. Why not take a leaf out of Bill Clinton’s book and visit the remote Ennerdale Water, the westernmost of the Lake District, where he proposed to Hillary.

For every Romeo and Juliet - Best Western Salford Hall, Stratford-upon-Avon
In Stratford upon Avon, Salford Hall Hotel is a romantic tudor manor, set in tranquil gardens at the gateway of Shakespeare’s county, perfect for getting away from it all with your loved one.

Lord and Lady of the manor - Best Western Orton Hall, Peterborough
From the stunning cathedrals of Norwich, Ely and Peterborough to the historic college buildings in Cambridge, the East of England has a rich past. The Orton Hall hotel is a superbly appointed 17th century manor house set in 20 acres of parkland which certainly reflect its historic surroundings.

Sail away - Best Western Old Tollgate Restaurant and Hotel, Brighton
Just 10 miles from Brighton, amidst glorious countryside, the Old Tollgate Restaurant and Hotel provides the ideal base for you to visit the beautiful South of England scenery. You can hike across the Chiltern Hills, cycle through the New Forest, or even sail across the Solent to the Isle of Wight.

Corks off - Best Western Leigh Park Hotel and Vineyard, Bath
For a touch of French romance, why not take advantage of the Leigh Park Hotel and Vineyard in Bath where they still make their own wine. . The hotel is a classical Georgian Country House, set in five acres of landscaped gardens with its own walled garden and vineyard, overlooking the picturesque Wiltshire Downs.

To dine for - Best Western New House Hotel, Cardiff
If an action packed break takes your fancy then why not book a stay at the New House Hotel in Cardiff. You can hike the slopes of the moody Black Mountain in the Brecon Beacons National Park and surf Caswell Bay on the Gower Peninsula. Then take advantage of the award winning restaurant to end your day in style.

To book your romantic getaway call 0845 33 00 120 or simply log onto www.bestwestern.co.uk. What’s more, with up to 50% off breaks across Great Britain throughout February*, you can really afford to treat yourself with Best Western. Visit www.bestwestern.co.uk/wintersale for further information.

Best Western Mount Pleasant Hotel receives ‘Premier’ accolade

Mikhaila — Wed, 02 Apr 2008 00:00:00 GMT

Following a number of successful design, quality and service assessments at the four star Best Western Mount Pleasant Hotel in Doncaster, Best Western is pleased to announce its addition to the groups ‘Premier’ portfolio. With only four hotels achieving this status outside of London the hotel now proudly holds the title as Yorkshire’s only ‘Premier’ hotel.

Now known as the Best Western Premier Mount Pleasant Hotel, this property has been in the McIlroy family for 71 years and had three generations of ownership. With a total of 56 bedrooms, of which over half have lounge areas, the hotel boasts mud beds, sleigh beds, four and even five posters.

The Premier status is the highest accolade to be achieved from the Best Western group – with only a further five hotels making it past the stringent assessments. To achieve the status the hotel not only achieved its four star rating last year but also has been working hard to ensure that every first impression creates the ‘wow factor’ associated with a Premier hotel.

David Clarke, Chief Executive, Best Western Hotels said: “The Best Western Premier Mount Pleasant Hotel has achieved the highest of standards with excellent facilities, spectacular rooms and personal customer service and we are delighted to be welcoming the hotel into our Premier collection.”

Refurbishments, renovations and established local links had to be created in order to achieve Premier. This included a half a million pound reception and lounge area created with a Premier design look and feel in mind, including handmade chandeliers.

A selection of bedrooms have also been refurbished with upgraded flooring and cosmetic details. The hotel has also expanded their leisure facilities with beauty treatments and established links with a local gym, golf at a nearby club and horse riding.

Richard McIlroy, Managing Director and owner, Best Western Premier Mount Pleasant Hotel said of the hotels achievement, ”We have been aiming for Premier status at the hotel for a while now and through our dedication to investment in our facilities and services, attention to detail in our renovations and sheer hard work at the hotel we are pleased to be displaying the Premier plaque outside the hotel.”

This year the number of Premier properties in the Best Western portfolio is set to rise as the membership team strive to increase the number of hotels both joining and achieving this exceptional quality and standard.

To book a break at the Best Western Premier Mount Pleasant Hotel please call 0845 33 00 120 or log onto www.bestwestern.co.uk

Best Western appoints new Membership Development Manager

Mikhaila — Wed, 02 Apr 2008 00:00:00 GMT

Best Western Hotels are pleased to announce the appointment of their new Membership Development Manager, Wolfgang Gold, as the group launch their plans to grow the Premier brand.

Wolfgang who will be predominantly based at Best Western’s Central Office in York, will be heading up the recruitment of new members into the marketing consortium, particularly focusing on expanding the Premier hotels category for the brand.

With a wealth of experience in the hotel industry, in particular sales and development, Wolfgang joins the largest group of independently owned and managed hotels from Prem Group UK where he was the brands National Sales Manager.

Speaking about his new role Wolfgang said: “I am looking forward to being part of such a membership drive for Best Western and introducing new high quality, four star members to the group. Speaking with independent hoteliers on a daily basis will mean that no membership will be the same and neither will my day to day work.”

Last year saw the group recruit one of the largest number of hotels into the consortium with the total at present standing at 282 in England, Scotland, Wales and the Channel Islands, of which five of these are Premier hotels.

Keith Pope, Director of Membership, Best Western said: “Following the high number of distinctive and individual hotels into the group last year we are delighted to be welcoming Wolfgang to drive this recruitment success forward.”

To speak to Wolfgang about becoming a member of the largest group of independently owned and managed hotels call 01904 695440 or email wolfgang.gold@bestwestern.co.uk

BEST WESTERN GETS ‘REAL’ IN NEW CAMPAIGN

Mikhaila — Wed, 02 Apr 2008 00:00:00 GMT

This spring sees Best Western Hotels launch a new high profile, integrated marketing campaign showcasing the individuality of the brand. The national campaign, which features members of staff from Best Western Hotels across the UK, will target both the consumer and corporate markets to bring the message of exceptional service to the forefront of the consumers mind.

The campaign started with a nationwide search within the groups hotels to find the real life ‘hidden gems’. Staff at over 280 hotels nominated colleagues for their exceptional delivery – going above and beyond customer expectations.

Using contemporary black and white photography and clear customer benefit headlines, the marketing team are to use the new brand campaign throughout direct mail, email communications, dedicated web pages, on and offline adverts and PR.

Tim Wade, Best Western’s Head of Marketing commented: “The key differentiator for Best Western is that whilst part of a global brand all our hotels are individually owned and managed each offering that personal level of customer service. We wanted to not just promote it but also celebrate this through our marketing activity.”

“Instead of using models or actors to front the campaign, we decided to feature the real people that work in our hotels - the people who go above and beyond the call of duty, to offer guests an unrivalled level of personal service.”

The campaign, devised by Foundation, a Leeds-based marketing communications agency, includes national press advertising in the Daily Mail and the Daily Telegraph as well as their weekend magazine supplements. Direct mail, online and viral marketing activity will also be incorporated into the campaign.

Neil Onions, account director at Foundation commented: “The brief given to us was to reflect the individual personality and charm of each Best Western hotel. Through the campaign we hope to communicate that thanks to the dedicated and passionate members of staff in every hotel, we believe each guests’ stay will be truly unique.”

The Wiltshire Hotel joins Best Western group

Mikhaila — Wed, 23 Apr 2008 00:00:00 GMT

Best Western Hotels are pleased to announce that The Wiltshire Hotel in Wootton Bassett, Swindon has become the latest addition to the largest group of independently owned and managed hotels portfolio increasing the number to 283.

Now known as Best Western The Wiltshire Hotel this three star contemporary hotel was purpose built in 2004 and is part of the Messenger Leisure group, owned by ex newspaper proprietor Eddy Shah and run by his wife Jennifer Shah.

The hotel started as an addition to the Golf and Country club and now four years on this modern, New England Lodge style property boasts a total of 58 spacious bedrooms, an indoor pool, gym, restaurant, beauty spa, wedding garden, as well as the original and meticulously maintained 27-hole golf course.

With all this and great views from the hotel it is obvious why it appeals to so many leisure guests, especially as the property is close to the Cotswolds, Avebury stones and major shopping centres in Bristol, Bath and Swindon as well as key tourist pilgrimages such as Stonehenge, Wiltshire white horses and the Ridgeway Walk.

Great travel links also make this an ideal location for business and conference guests with the M4 motorway just moments away. It is also close to Bristol city centre and its airport, only 25 minutes from the Bath centre and 1 hour 10 minutes from Heathrow. The facilities at the Best Western The Wiltshire Hotel make it a perfect choice for conferences with a 280 seater function room, three meeting rooms, a large conference suite and free WIFI.

Jennifer Shah, General Manager and Director of the Best Western The Wiltshire Hotel said: “We are pleased to be joining the Best Western group, primarily for its excellent brand name and reputation. As an independent hotelier it also gives us unrivalled access to millions of potential customers throughout Great Britain and beyond and provides the ideal platform from which to promote our hotel.”

Plans are already in place at the hotel to increase their number of bedrooms with 50 ensuite scheduled as part of an extension programme, due to be completed in 2009, as well as holiday homes and lodges which have also been built on the edge of the golf course.

Keith Pope, Director of Membership Services at Best Western hotels said: “We are delighted to welcome The Wiltshire Hotel into the Best Western group. Offering high quality standards and customer care this unique property fits perfectly with the brands reputation for individual and distinctive hotels.”

“At Best Western, we support hoteliers, helping them to generate new business through a global brand, sales, revenue management and distribution and we are keen to speak to independent hotels who wish to benefit from being a part of the Best Western group.”

To book a stay at the Best Western The Wiltshire Hotel contact reservation on 0845 33 00 120 or for more information on joining Best Western contact the membership team on 01904 695400.

Best Western is strongest hotel brand worldwide

Mikhaila — Fri, 16 May 2008 00:00:00 GMT

Europe’s leading market research and consulting company MKG Hospitality, Paris, lists Best Western as the strongest hotel brand worldwide, based on number of hotels and rooms.

Best Western keeps its position as the world’s strongest hotel brand in 2008, offering the most hotels and hotel rooms under one umbrella brand name. These results were announced recently in an annual survey by MKG Hospitality, Paris, Europe’s leading market research and consulting company for the hotel and tourism industry.

The ranking lists Best Western as the number one hotel brand with 4,035 hotels and 308,636 rooms. Holiday Inn (InterContinental Hotels Group, IHG) follow with 1,382 hotels and 256,775 rooms. Comfort Inns & Comfort Suites of Choice Hotels International rank third with 2,467 hotels and 188,596 rooms. Marriott Hotels & Resorts and Hilton Hotels & Resorts round out the top five, with 520 hotels / 188,544 rooms and 511 hotels / 176,523 rooms, respectively.

Last year (2007) was a successful year for Best Western. While the chain recorded a net loss of properties, roughly 300 new hotels joined the brand worldwide, including more than 80 in Europe, of which a total of 17 were in Great Britain.

Best Western Leyland Hotel Scores ‘Premiership’

Mikhaila — Fri, 16 May 2008 00:00:00 GMT

Leading Lancashire hotel, the Best Western Leyland Hotel, has just been awarded ‘Premier’ status following a number of successful design, quality and service assessments.

Based in Preston, the four star hotel is the newest addition to a small number of exceptional Premier hotels within the Best Western brand. With only six hotels achieving this status, outside of London, the hotel now proudly holds the title as Lancashire’s only Premier hotel.

Now known as the Best Western Premier Leyland Hotel, this property has received a multi-million pound refurbishment over the last three years and has been renovated to the highest of standards. In fact, the management boasts a ‘wow around every corner’ at this hotel.

Purpose built in the 1970’s as a hotel on the edge of the motorway this property now has a new look ‘decadent and sexy’ décor. This is evident through the hotels choice of original, modern sculptures and unusual furniture creating intrigue in every room.

With a total of 93 individual executive bedrooms, including a bridal suite, fantastic leisure facilities including a large indoor swimming pool, spa bath, steam room, sauna and exercise room it is easy to see why this hotel hits the mark at a Premier hotel.
As part of the plans the Four Seasons Restaurant was renovated to feature a tribute to magnificent 1970’s architecture, with a pentagonal vaulted ceiling, optic fibre lighting and 'kitch' statues.
Other little attentions to details securing the ‘Premier’ title are GHD hair straightners in bedrooms, bubble bath butlers, female concierge, specially created nibbles and drinks on check-in and personal DVD players for lone diners.

David Clarke, Chief Executive, Best Western Hotels said: “The Best Western Premier Leyland has achieved the highest of standards with excellent facilities, spectacular rooms and personal customer service and we are delighted to be welcoming the hotel into our Premier collection.”

The Premier status is the highest accolade to be achieved from the Best Western group – with only a further seven hotels in Great Britain making it past the stringent assessments. What’s more, out of 4,200 properties worldwide only 100 make the grade.

Stuart Hunter, Managing Director, Best Western Premier Leyland Hotel said of the hotels achievement, ”We have been aiming for Premier status at the hotel for a while now and throughout our renovation we had Premiership in mind. Our attention to detail and hard work at the hotel has made it possible to proudly display the Premier plaque outside the hotel.

This year the number of Premier properties in the Best Western portfolio is set to rise as the membership team strive to increase the number of hotels both joining and achieving this exceptional quality and standard.

To book a break at the Best Western Premier Leyland Hotel please call 0845 33 00 120 or log onto www.bestwestern.co.uk

SEX AND THE CITY? ONLY IF IT’S HIM AND THE HISTORY

Mikhaila — Wed, 28 May 2008 00:00:00 GMT

With the UK release date of Sex and the City just days away, women everywhere are going into meltdown.

However, while Carrie and Co. juggle men, Manolos and Manhattan, British women are more focused on romance, relationships and getting that all important ring.

According to a survey by Best Western Hotels, UK women are far more like marriage-minded Charlotte York than man-eating Samantha Jones. 52 per cent of women surveyed would chose York or Edinburgh for a romantic weekend in the hope that all its history might inspire their other half to commit to a long term relationship while only 4 per cent plumped for Cardiff to spend a sexy sleepover with their very own Tom Jones.

In joint second place with 13 per cent of the votes were the dreaming spires of Oxford and Cambridge, showing that like Miranda, British women are looking for someone to stimulate their brain and London for labels, shoes and more shoes – just like Carrie Bradshaw.

Best Western’s Mikhaila Brentnall says: “While we won’t turn down a Martini and a new pair of shoes on a romantic break, it appears that us British girls are looking for something a bit more substantial.”

The survey also reveals that Nottingham was voted the least sexy destination for a UK break. 18 per cent of women put it at the bottom of their list of dream destinations. The East Midlands city was closely followed in the un-sexy stakes by Leeds and Liverpool.

SEX AND THE CITY? ONLY IF IT’S HIM AND THE HISTORY

Mikhaila — Tue, 03 Jun 2008 00:00:00 GMT

PAs under pressure to provide the best beds

Mikhaila — Thu, 19 Jun 2008 00:00:00 GMT

• 92% under pressure to book ‘good’ hotels for bosses
• Seven out of ten feel ‘left out’ when booking beds
• 4% have booked somewhere ‘bad’ on purpose

PAs across the country have been divulging their pillow talk to reveal the secrets of booking hotel accommodation for their bosses and it’s certainly anything but sweet dreams

The revelations come as part of a survey conducted by Best Western Hotels which show that PAs are increasingly stressed out by the demands placed on them to provide good quality accommodation, within a tight budget, and long to visit the same destinations as their bosses. So it’s not surprising that some aren’t adverse to playing a trick or two on their superiors!

The survey, conducted by Best Western Hotels, found that 92% of British PAs were under pressure to provide good quality accommodation for their boss when he or she is out of town on business.

With senior managers and directors travelling more than ever, booking hotel accommodation is an important administrative duty and when choosing suitable accommodation, 52% of PAs surveyed cited location as the most important factor, followed by cost (32%) and comfort (16%).

With all that pressure to source the perfect bed, it’s no surprise that sometimes things go wrong – sometimes on purpose it seems. One in three PAs surveyed said that their boss had a bad experience when staying at a hotel they booked. Complaints such as misplaced bookings and noisy building works as well as more general gripes with the overall standard of hotel accommodation show just how hard it is to please.
However, if you’re a manager booked into a less than agreeable hotel be warned. A mischevious 4% of all PAs admitted booking their boss into somewhere bad on purpose, showing that next time you’re miles from your next meeting and things are not up to scratch there may be more at play than a fault on the booking system.

The survey also highlighted the unfulfilment of many PAs working in the sector today. Over 80% wished they could go to the places their bosses visited from time to time while 72% said they felt overlooked at work when other members of the team were given incentives.

Here to help our PAs out is the launch of Best Business perfectly placed to not only take the stress out of booking accommodation, but also give back some well deserved rewards in the shape of wine, spa breaks and Amazon voucher rewards – to name but a few.

It’s not just PAs who will benefit from great perks either. Businesses are entitles to a 3% rebate on all bookings, 5% off all conferences and 15% off leisure breaks for all staff - as well as the all important discounts on everyday business accommodation. That will certainly help with the credit crunch!

With the launch of Best Business, Best Western hopes that problem bookings may be a thing of the past. Tim Wade, Best Western’s Head of Marketing, said: “It appears that booking hotel accommodation is a minefield and we hope that with the launch of Best Business we can help make this process as smooth as possible.

“If you’re a PA responsible for booking business accommodation then this is the solution for you. Simply sign up your company to the scheme and enjoy ease of booking over the phone or online, monthly statements and rewards. With all these benefits we hope PAs will no longer feel overlooked at work.”

“Also, there will be no more worries about what your boss is going to receive when he or she stays away on business as all Best Western hotels are subject to stringent quality and assurance checks to ensure standards are maintained throughout Britain.”

For more information on joining the Best Business scheme log onto www.bwbestbusiness.co.uk or call the dedicated Best Business team on 01904 695576.

- Ends -

Notes to Editors:

Total sample size was 150 UK PAs and Office managers. Fieldwork was undertaken between 3rd – 9th June 2008. The survey was carried out online.

Survey Results

Best Western is the largest group of independently owned and managed hotels in the UK. Member hotels maintain their independence, charm and personality, while benefiting from being part of the Best Western consortium. Hotels can take part in sales and marketing activity available to them by joining with like-minded independent hoteliers.

1. Who do you book accommodation for in your company?
a. MD 12%
b. Director 16%
c. A specific team 12%
d. All above / whole company 60%

2. Do you feel under pressure to find good quality accommodation for your boss when he/she is out of town on business?
a. Yes 92%
b. No 8%

3. Which is THE MOST important factor when deciding on suitable accommodation for your boss?
a. Cost 32%
b. Location 52%
c. Comfort 16%
d. Service 0%
e. Personal recommendation 0%
f. Facilities such as leisure and WiFi 0%
g. Dining / restaurant 0%
h. Meeting and conference facilities 0%

4. Have you ever booked your boss in somewhere bad on purpose?
a. Yes 4%
b. No 96%

5. Has your boss ever had a negative experience when staying at a hotel that you have booked for him or her?
a. Yes 32%
b. No 68%

6. Do you ever wish you could go to the places you book for your boss?
a. Yes 84%
b. No 16%

7. Do you ever feel that you get overlooked at work when other members of the team are being given incentives or rewards?
a. Yes 72%
b. No 28%

BEST DEALS AS BEST WESTERN HOTELS TURN 30!

Mikhaila — Wed, 25 Jun 2008 00:00:00 GMT

Best Western Hotels are inviting you to celebrate its 30th birthday this year with an exclusive offer of just £30 per room, per night, for a limited time only!

From 28th June until 6th July members of the public can choose from over 90 selected Best Western hotels across Great Britain* and stay between 21st July until 7th September for just £30. Perfect timing for those summer holidays.

Since its launch back on 4th July 1978, Best Western has seen phenomenal growth with the number of properties across England, Scotland, Wales and the Channel Islands resting at over 280 hotels. Today it is the largest independently owned and managed group of hotels in the UK.

Mikhaila Brentnall, PR manager for Best Western comments: “We have been growing our hotel group carefully for 30 years and we’re very proud to be reaching this great milestone with such success. We really want to celebrate our birthday with our loyal customers and allow those who have not yet experienced Best Western hospitality to be able to do so at the very best price.”

“The success story began with a small group of five hotels in the sixties with the Best Western deal being signed in 1978 - on the bonnet of a car at Heathrow Airport! Even though the group is much larger now we still offer the same hands on friendly service and personal attention we did when the group was founded.”

Best Western hotels are all independently owned and managed, and each one has it’s own individual charm and character. Wherever it is you want to go in Britain, Best Western has a presence, offering a wide variety of holidays and mini-breaks for all types of traveller.

So, whether you keen for a cultural city break in York, a peaceful coastal retreat on the stunning Norfolk and Suffolk coastline, a countryside escape in the Welsh hills, or a relaxing golf break in the North of Scotland, Best Western has the best choice for you.

For more information and or to make a booking please call 0845 313 0113 or visit www.bestwestern.co.uk/30thbirthday

ENDS
*Subject to availability at the time of booking. This is on a first come first served basis and is subject to a 2 night booking.

Best Western scoops Gold award

Mikhaila — Fri, 11 Jul 2008 00:00:00 GMT

Best Western is pleased to announce that they have won one of the industries most prestigious awards for their marketing activity at this week’s Catey Awards.

The largest group of independently owned and managed hotels, based in York, won the award for the ‘Best Group Marketing Campaign’, wowing the judges for their integrated marketing activity for their partnership with Disney’s film Enchanted.

The award was presented at a glitzy ceremony at the Grosvenor House Hotel in London with many of the hotel and catering industry’s top names attending the celebrations from top celeb chefs to industry experts.

Talking about the nomination judge Giovanna Grossi, AA Group Area Manager said: “The Best Western Disney campaign stood out from its competitors because of a combination of successful returns, a real fun element which generated some great national press coverage and the considerate charitable element linked to the project.”

“This was a well structured interesting campaign sprinkled with a Disney magic that had all the judges enchanted!”

The groups Chief Executive, David Clarke, who picked up the award on the night was also interviewed by celebrity Royal reporter Jenny Bond about achieving such an accolade.

David said of the success: “This is a great achievement for the group and shows how our marketing team are at the cutting edge of communications, delivering great results for our member hotels.”

“Securing a partnership with Disney was a great accomplishment for the whole company and the marketing activity ensured that we maximised every opportunity.”

Best Western was one of four companies shortlisted for the award, piping Malmaison, Charlton House Catering and Sodexho Prestige to the post.

For more information on Best Western contact the membership team on 01904 695400.

Brits Embrace the Breakation

Mikhaila — Thu, 24 Jul 2008 00:00:00 GMT

With the Euro up, the pound down and prices soaring, it’s no wonder we Brits have decided to can the Costas for a knees up at the seaside. If you’re one of the thousands of Brits who only have a few days to spare and a few pennies to play with, follow Best Western Hotel’s guide to the perfect ‘Breakation’, right here at home.

Looks like rain
Can’t tell your Cumulonimbus from your Cirrus? Keeping an eye on the weather is a ritual for us Brits and we’re never far from a summer shower. To give revellers the best chance of staying dry however, Best Western is handing out Cloud Spotting Cards at hotels close to the seaside. So whilst summer wouldn’t be summer without the odd spot of rain, make like a meteorologist and decide when to hit the beach and when to head for indoor attractions.

Folding a deckchair
The traditional deckchair is as much a part of the Great British holiday as Victorian piers and a stick of rock. Save your blushes on the beach by following Best Western’s simple guide to putting one up:

• Stand the folded deckchair vertically with both folding arms pointing upwards
• Rotate the longer notched arm away from the frame
• Rotate the shorter arm towards the longer one and engage the horizontal bar in one of the notches
• Place the chair on the ground and adjust the seating angle
• Sit back and enjoy your ice cream

Avoiding the queues
With so many of us holidaying at home, demand at the top attractions will be higher than ever this summer. To give a spot of local insight, Best Western Hotel managers are giving staff extra training this summer on the most popular excursions so they can advise customers about the busiest attractions and let them know the ideal times to avoid the queues.

So there you have it, follow Best Western’s simple guide to holidaying at home, and you will be only a donkey ride away from the perfect ‘Breakation’.

http://www.bestwestern.co.uk