26/11/2009 06:00:00

The Salisbury International Arts festival has been awarded with the title of the South West's Tourism Event of the Year at the South West Tourism Excellence Awards.

The 16 day celebration of traditional and contemporary arts events takes place every summer and the gold award recognises the fact that the festival drew more than 55,000 people to Salisbury to enjoy the events in 2009. The festival attracts visitors from across England and all around the world with its blend of artistic offerings - from theatre to dance, classical music, literature and jazz - and the economic impact of this year's event has been estimated at more than £3m.

According to the BBC, the judges said: "The festival is the winner not just because of its scale but because everything is done so well.

"In tourism terms it not only delivers a fantastic experience to visitors but attracts new ones from across the world. A fantastic event and a worthy winner."

The awards promote and celebrate innovative and successful businesses and individuals within the tourism industry, and the Salisbury festival in south west England will now go on to represent the region at the National Enjoy England Awards for Excellence in 2010.

Speaking to the BBC, Festival Director Maria Bota said: "We seek to inspire, entertain and create moments for people which will stay with them for the rest of their lives.

"We are honoured to be working in a glorious landscape and we are committed to continuing to position Salisbury."