20/12/2007 05:09:37
Traditional resorts like Blackpool and Brighton are the particular favourites of large numbers of UK tourists who use holidays to go to places they remember from their youth, says a new survey.
Research carried out by Expedia and University College London found that 90% of UK travellers could be understood as 'nostalgia tourists', people who would rather re-visit somewhere they are sentimentally attached to than discover somewhere new.
The UK came top in the poll of 500 tourists, although Barcelona, Rome and Madrid were also popular 'nostalgia destinations.
More than a quarter went back to places where they had enjoyed memorable childhood holidays, while more than a fifth wanted to re-visit places they had lived or studied in.
Expedia's managing director Caroline Cartellieri, quoted on Travel Mole, said: "As the research shows, nostalgia has become a big driver in destination choice. It's great that so many people have a positive experience when they do re-visit somewhere, but ensuring you do discover new aspects of an old favourite will keep the excitement alive."
Revisiting your seaside past? There are Best Western hotels in Blackpool and hotels in Brighton.