Edinburgh outdoor cinema offers scratch 'n' sniff experience

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27/07/2009 04:37:00


Fans of cinematic classic Gregory's Girl flocked to the Scottish capital this weekend to enjoy a unique outdoor showing of the film with an added dimension.

Visitors to the free event, which took place in Edinburgh's Festival Square, were given scratch 'n' sniff cards which released smells when scratched at certain points of the film. Cinema-goers were then treated to such odours as aftershave, freshly-cut grass and sweaty socks.

Gregory's Girl was chosen for the event due to its enduring popularity with film fans and the numerous opportunities to utilise the scratch 'n' sniff at varying points throughout that the film offers. According to the BBC, the event was created from a partnership between the broadcaster, the City of Edinburgh Council and London 2012, where several more cinema screens will be erected in outdoor locations in advance of the Olympic Games.

The central Scotland viewing of the film was made memorable to audience members thanks to the appearance of a penguin, which would be familiar to those who had already seen Gregory's Girl, waving a placard instructing audience members to use their cards.

The BBC reports that the festivals and events head for Edinburgh, Steve Cardownie, said: "This quirky 'Scratch 'n' Sniff' version of Gregory's Girl on the big screen will introduce a new generation to Bill Forsyth's films, which are hugely popular the world over.

"It will certainly be one of the most innovative cultural events of the summer in Edinburgh. I'm very much looking forward to seeing the transformation of Festival Square into an open air cinema with a difference."