Best Western appoints new Membership Development Manager
Best Western Hotels are pleased to announce the appointment of their new Membership Development Manager, Wolfgang Gold, as the group launch their plans to grow the Premier brand.
Wolfgang who will be predominantly based at Best Western’s Central Office in York, will be heading up the recruitment of new members into the marketing consortium, particularly focusing on expanding the Premier hotels category for the brand.
With a wealth of experience in the hotel industry, in particular sales and development, Wolfgang joins the largest group of independently owned and managed hotels from Prem Group UK where he was the brands National Sales Manager.
Speaking about his new role Wolfgang said: “I am looking forward to being part of such a membership drive for Best Western and introducing new high quality, four star members to the group. Speaking with independent hoteliers on a daily basis will mean that no membership will be the same and neither will my day to day work.”
Last year saw the group recruit one of the largest number of hotels into the consortium with the total at present standing at 282 in England, Scotland, Wales and the Channel Islands, of which five of these are Premier hotels.
Keith Pope, Director of Membership, Best Western said: “Following the high number of distinctive and individual hotels into the group last year we are delighted to be welcoming Wolfgang to drive this recruitment success forward.”
To speak to Wolfgang about becoming a member of the largest group of independently owned and managed hotels call 01904 695440 or email wolfgang.gold@bestwestern.co.uk